How do enterprises make brand public opinion monitoring?

The ways for enterprises to do a good job in public opinion monitoring are as follows:

1. Enterprises that make plans need to make feasible detailed judgment standards and early warning plans according to different types of public opinion events, so as to nip in the bud and respond to public opinion crises in an orderly and well-founded manner.

2. Communicate in time. During my stay in public opinion monitoring and in case of public opinion crisis, I kept close communication with relevant government departments, authorities, experts and scholars. At the same time, enterprises can use the media to win the support of the media to the maximum extent, and use social media, official WeChat accounts and other platforms to shift their goals in time, release the most timely and authoritative information, influence the trend of online public opinion, suppress noise, and make the attention of online public opinion information gradually turn cold.

3. Public opinion crisis response training Understand the importance and necessity of handling public opinion crisis under the new media environment, further master the basic principles and methods of handling public opinion crisis, improve the ability of public opinion response and crisis management, and lay a solid foundation for improving the public opinion propaganda and management level of the organization system in the future.