Some SMS platforms can't send well. What should I do?

Some reasons for the poor sending of short message platform;

1. Encountered an unreliable SMS platform.

1) platform deduction, some irregular platforms will deduct your amount in the process of sending in order to obtain greater profits. For example, if you send 10000 messages, the platform will deduct 7000 messages, and the effect brought by short messages is naturally not good.

2) Low arrival rate: also refers to some small platforms. In the process of sending short messages, the channels used are mostly second-hand or several hands, which undoubtedly greatly reduces the arrival rate of short messages and customers can't receive short messages. What's the effect?

2. The target customer is inaccurate

This is easy to understand. Some customers don't have a lot of customer resources, but they want to send marketing information to "fish", so they buy or collect some customer data, and these data are not filtered. It is undoubtedly very difficult to have a good result.

3. SMS copywriting is not creative.

For example, you receive two short messages: "Dear, xx store offers a big discount, and xx, xx and other goods are 20% off, ..."

"Dear, you haven't come to see me for so long, have you forgotten me? Xx store 1 yuan limited goods snapped up! Send 15 yuan coupons again, ... "

I believe that most customers have a good impression on the second short message, because in the era of information explosion, people have received all kinds of concessions, and they have no feeling about ordinary preferential information.

4. Transmission frequency and transmission time

1) sending frequency: some enterprises send short messages to customers when doing marketing promotion. Although it seems that a lot of short messages have been sent, customers have not "digested" so many short messages (it takes a process for customers to get familiar with unfamiliar things). How can they buy your products?

2) sending time: this is easy to understand. Do you have time to read short messages when customers are at work or in meetings? Even if I have time to watch it, I just have a quick glance. When customers "brush" their mobile phones, they will watch them carefully, and the effect achieved by SMS is naturally different.

What should I do?

From the perspective of target customers: the choice of target customers is very important, usually their own member customers, or enterprises collect customer data through activities, which can be roughly divided into: quality customers, potential customers, ordinary customers and so on. , and send different short messages to different customer groups.

From the perspective of short message copy: short message copy writing should be objective. Here, we must first make clear which customer groups of SMS are for whom, and then we can write a copy that "angers customers". So sometimes, although the activities are the same, you need to write different messages.

From the SMS group sending platform: Needless to say, choosing a regular SMS group sending platform can make the SMS sent to the customer's mobile phone in time, which means that the customer will only make the next move if he comes into contact with the SMS, whether he intends to place an order or directly delete your SMS.

From the time and frequency of sending: this is to send text messages to customers when they are "free", but for the same customer, it is advisable to send text messages twice a week, too much will cause customers' disgust.