Planning scheme of Valentine's Day theme activities

In order to ensure the smooth development of work or things, it is usually necessary to make a complete plan in advance. The content of the plan is mostly the work of the superior to the subordinate or the work involving a large area, which is generally issued in the form of "file header". So how to make a scientific plan? The following is a sample essay on the planning scheme of 202 1 Valentine's Day theme activities that I compiled for you. Welcome to read the collection.

202 1 Model essay on the planning scheme of Valentine's Day theme activities 1 I. Activity background

February 14 Valentine's Day is coming. Every restaurant is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to build a place to convey the information of this plan to consumers.

According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.

Second, the theme of the event

XX restaurant XXXX valentine's day pink tour

Rose, pink, story

Third, the activity time

65438 February 2004

Fourth, the venue

Main venue: Lijun Club

Secondary location: guest room sauna room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Set up a "lover's message board" for couples to write their love words on.

3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Singles can participate in the "Couple-to-Couple Touch" activity held in the lobby (with the activity plan attached).

4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.

5. Sprinkle the contents of the couple's chicken tail.

Sixth, atmosphere creation:

Nightclub: 1, the gate is made of pine branches, flowers and pink snow gauze into a heart-shaped arch.

2. The theme of the activity is marked on the beam that enters the door.

3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.

The hall is decorated with pink chiffon, roses and pink balloons.

Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.

Seven, advertising methods:

1, leaflets: 10000 copies, distributed by yourself.

2, SMS release: 3,000 yuan.

3. Internal advertising: (including painting and computer screen).

4. Advertising text:

I'm lucky to have you.

Cherish you, and I will practice it all my life. (advertising words)

B, spring letter blooms, roses bloom, love comes, and your story begins;

Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. (SMS)

C valentine's day in August 17, "pink couple suite" 188 yuan. Happy Valentine's Day!

August 17, the single aristocrats in dongguan villa "lovers touch each other", and the party is waiting for you!

Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!

Eight, promote the plan:

1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.

2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.

3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.

4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.

Nine. Activity arrangement

1. Marketing Department: Launch the campaign advertisement before February 14.

Do a good job in creating a Valentine's Day atmosphere before February 13.

2. Entertainment Department: Before February 15, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan:

Do a good job in creating a Valentine's Day atmosphere before February 13.

3. Sauna and Housekeeping Department: decorate the pink couple suite on February 16.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.

X. cost budget:

1, simulated rose: 6000× 0, 3 yuan = 1800 yuan.

2. Rose: 500 × 1, 00 Yuan =500 yuan.

3. Chocolate: 100 box ×20 yuan =20xx yuan.

4. Powdered snow yarn: 100 yard× 5, 0 yuan =500 yuan.

5. Flyer: 10000× 0, 25 yuan =2500 yuan.

6. Painting: 200 square×10 yuan =20xx yuan.

7. Others: 500 yuan

Total: 9800 yuan

202 1 valentine's day theme activity planning scheme mode 2 "romantic love letter+love rose"

If you are confident in your writing ability, a love letter written on a particularly exquisite card, plus a bunch of roses, will definitely leave an indelible impression on him or her. Never copy the award-winning love letter manual, but write your own love letter sincerely. As long as you write it yourself, it doesn't matter if you are naive. Brave lovers will be welcomed everywhere. Girls should not only have sweet words but also rich gifts, which is the double insurance of love.

The whole activity is divided into four parts (matching activities are placed in the second and third parts):

The first part:

1. Carry love to the end-declaration of love

Content: lovers witness the declaration of love together. This activity was held in _ _ _ _ _ _ _ Gui Hu.

Declaration of love-under the leadership of the host, read the declaration of love and express your true feelings to your beloved. If you love him/her, let him/her know.

Content: Single men and women will give the prepared cards (with the names of the recipients anonymously written on them) to the host, and then the host will read them one by one and submit them to the recipients. Finally, the top three who received the most cards were summarized to perform programs for everyone.

Creativity: Through this activity, the person who receives the card can ask to know who sent the card, and temporarily sign up for the matching plan on the premise of mutual willingness.

the second part

[Activity object]: 5 couples (the quota can be adjusted according to the registration situation)

1. true love interaction-design a competitive game, including:

(1) throwing hydrangea

Preparation: Provide 5 small baskets (beautifully packaged small baskets) and 50 balloons.

Rules of the game: two people are a group, one carries the basket and the other throws the ball. The basket lifter tried to catch the ball from the pitcher, and finally the final outcome was decided by the number of catches. This game mainly examines the cooperation ability of two people to see who finally comes home with a full load.

(2) "Two hands": Both men and women hold a chopstick and hold table tennis at the same time. The winner is the person who holds the most balls in the specified time.

(3) Both husband and wife go home (20 minutes)

Ready: Ten balloons.

Rules of the game: Players come on stage, hand in hand, face to face, and Qi Xin works together to transport the balloon clamped on his chest from the starting point to the finishing point, and the winner takes the least time. See who is the most tacit husband and wife partner.

Prize: rose.

2. Tacit test-say, say you love me.

Content: The host asked dozens of questions, such as "What's your favorite color of lp" and "What do you do when lg is in a bad mood", and then the couples wrote the answers on their boards. In the end, the most consistent answer is the most tacit couple.

The audience can ask other unsuccessful couples questions and answer any questions.

3. Pass on true love-bless lovers in the world.

Content: Lucky Star performs a big meal (20 minutes)

Preparation: Rules of the game: The electro-acoustic band beat drums rhythmically, and the audience handed flowers. If the drums fall behind, whoever plays the program can ask any couple/couple on the stage to perform a * * * * action.

the third part

[Activity object]: 5 pairs of temporary couples (the quota can be adjusted according to the registration situation)

L lovers' first edge: debut

Five pairs of guests (wearing masks) entered the venue in turn to introduce themselves and show their talents.

L lover's second edge: true love interaction

Boys and girls face each other, and each person asks two questions with different interests (you can specify specific objects). After the question is over, choose the most desirable person for the first time. If you can't successfully find someone you like or end your participation, you can also choose from friends and relatives.

L lover's third edge: * * * * string

Temporary tacit understanding between temporary couples ―― Boys and girls choose five pairs of temporary couples to participate in * * * * string;

Fashion design:

With newspapers, pins and other props as partners, design a suit and display it. Friends and relatives will judge the best design and model and present a rose.

Restrain husband and wife:

Tie the temporary couples back to back with red rope to see which one can feed each other candied fruit in the shortest time, which is sweet to my heart.

Beer-sucking game

Game props: several bottles of beer. Each player is equipped with two straws and a roll of transparent plastic.

Rules of the game: Temporary couples stand in front of the stage, and the host can start to suck beer under some orders, but the two straws must be connected with transparent glue. Whoever connects the straw in the shortest time and finishes the beer the fastest will win.

202 1 valentine's day theme activity planning scheme mode 3 activity purpose: to take valentine's day on Qixi as an opportunity to close the relationship between the company and its customers, establish the company's reputation and enhance customers' recognition of the company.

Theme: XX Valentine's Day Valentine's Party.

Activity content:

1, the best partner (couple website)

Theme: the wisdom and magic of love

Award: The Smartest Love Award

Organization: Randomly select 4 couples or lovers. First, couples or lovers stand on the newspaper, and then the newspaper is folded in half. The newspaper area is getting smaller and smaller, but the couple standing on the newspaper can't touch the ground with both feet, nor can they use external forces or foreign objects. Otherwise, it will be regarded as a violation, and they will automatically quit the competition, and the last one will be the winner. This competition is divided into two rounds, with four pairs in each round, and the winner can get the cleverest love award.

2. The lady covers the red veil and ties the man.

Theme: Our love is so tacit.

Awards: Best tacit lover award

Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.

3, couples (lovers) game category: table tennis exhibition (family-oriented)

Theme: The Secret of Attraction

Award: the most attractive award

Organization: Four lucky families were randomly selected from all the staff on site. Each family chooses one person who is responsible for sucking table tennis from one place to another with a straw, one person is responsible for holding the table tennis in his hand, and the last person is responsible for putting the selected table tennis in a tray or basket for three minutes. The winner is the worst family. The competition is divided into two rounds with four households in each round, and the winner will get the most attractive prize.

4. Cooperative word guessing game

Theme: However, I feel the harmonious heartbeat of the sacred unicorn.

Awards: Best Lover Award

Organization: four pairs are randomly selected or voluntarily registered, one pair is facing the screen and the other pair is facing the screen. People facing the screen can perform the contents displayed on the screen or use language to prompt, but if the prompt language involves specific pictures or words displayed on the screen, it is considered illegal; The person with his back to the screen says what is displayed on the screen for one minute, and the person who says it most correctly wins. The competition was divided into four rounds, and the winner won the most intimate lover award.

202 1 valentine's day theme activity planning scheme mode 4 activity theme: passion blooming, intimate lover

Activity time: 2. 14 Valentine's Day.

Activity content:

(A) the love song duet confession of true feelings

10: 00-20: 00, there is a special area on the first floor. The microphone at the event site is connected to the broadcast room of the mall. Couples can express their feelings in the form of love songs duet and confession, which can be broadcast immediately through the radio in the mall. A beautiful gift was prepared for each participating couple.

(2) Romantic Valentine's Day Roses and Beauty (2. 14)

On Valentine's Day, during normal business hours, customers can get a rose free of charge at the promotion desk on the 6th floor when shopping in 300 yuan in cash. And send a box of beautiful chocolates. If the consumption amount is not accumulated, only one cashier's receipt can be given (cash shopping is full in 200 yuan), and the excess will not be repeated.

Media promotion:

1. Media selection: local newspaper advertisements.

2. Layout specification: 1/2 sets of red.

3. Delivery date:-month-day

4. Expenditure: 20,920.00 yuan.

Cost:

1 2 exhibition board:100.00× 2,200.00 yuan.

2. Two lintels: 700.00×2 1400.00 Yuan.

3. Print advertisement: 13920.00 yuan.

4. The Asset Operation Department is responsible for gifts (roses, chocolates).

5. Audio fee: 400.00 yuan.

6. Other miscellaneous expenses: 1000.00 yuan.

Total: about 19020.00 yuan (excluding the cost of roses and chocolates)

Tip:

In this activity, vip cards can use the discount function.

202 1 valentine's day theme activity planning scheme mode may 1, activity theme

Love, love 2. 14.

Second, the activity time

February 1- February 14

Third, the planning theme

Sections 1 and 2. 14 should distinguish Valentine's Day, from the caliber of communication to the organization of activities, all based on the feelings between husband and wife.

2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.

Four. Activity content

1, Love each other, Love 2.14-Large-scale solicitation of "Me and My Lover" (February1-February 17)

Remember your first photo? Do you remember the promise you made in front of your relatives and friends? XXX "Me and My Lover" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.

The earliest wedding photos were 5, and the owner of each photo rewarded XXX with exquisite gifts from 200 yuan;

The earliest marriage promises were five, and the owner of each promise rewarded XXX with exquisite gifts worth 200 yuan.

Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.

Person in charge:

2, love each other, love 2.14-XXX Pedestrian Street is 77% off the current price. (August 18-20, discount, announced live)

Pedestrian street is responsible for negotiation and implementation.

Docker:

3, care about each other, like 2.14-XXX large-scale cultural performances, wonderful live activities.

February 1-5, wedding show, XXX Square;

February 5-5, XXX Square wedding show;

On February 3rd and March 5th, the Kite Capital rhymes in XXX Square-a series of activities of XX Culture Year;

Person in charge:

4, love each other, love 2.14-Wanzhi Crane is sincere.

Ten thousand paper cranes meet at XX Pedestrian Street. Section 2. 14. In the early stage, XX employees can fold it by themselves, and the materials used will be reimbursed by the company. 2. On the day of14, paper cranes and pens can be prepared at the scene, and customers can fold paper cranes under the guidance of staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-XX Square.

On the afternoon of February 1, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.

Person in charge:

The first stage: the registration stage is from February 3 to February 10.

Interested personnel can sign up at XXX General Service Desk, XX Plaza General Service Desk and XX Supermarket Service Desk;

The second stage: the blind date stage

On February 1 1 day, a large-scale villagers' meeting was held in XX, and the company personnel made a list of applicants.

Person in charge:

5. Love, love 2. 14- What to give my lover!

February 3rd-February 1 1, bought in XX 100, and sent a special discount card to XX flower shop. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.

Person in charge:

6. Love each other, love each other 2. 14- Husband and wife love contest (19: 00 February/night of kloc-0/4)

Husband and wife love contest, 2. 14 party, held in XX square: released in advance through the media, inviting 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.

Invite jewelry and cosmetics manufacturers to increase title sponsorship, as well as 60% discount on event gifts, background editions, performances and jewelry.

202 1 valentine's day theme activity planning scheme model 6 activity background

February 14 is the most romantic day of the year. On this day, infinite tenderness and affection are released to the fullest, sincere longing and expectation are waiting for the answer, and the collision between hearts collides with the eternal spark of love. On such a romantic day, we send sincere wishes with practical actions. May all lovers in the world be happy together.

I. Theme of the event

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities;

Third, the activity time

65438+1October 23rd-February 20th

Fourth, the venue

X jewelry x area every selling point

Verb (abbreviation for verb) organizer

X jewelry co., ltd

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Specific as follows

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.

Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him (her), let the meteor carry your true feelings and travel to every corner of the world. I believe that your dream will come true.

(Objective: To create a romantic atmosphere for lovers and let them feel the uniqueness of X jewelry. )

Prop preparation: The meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

True confession

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. You must pay attention to leave your contact information! We will help you convey your love to him/her.

Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

In order to make the award fair: we have prepared a sealed box and an envelope for the person who fills in the declaration form. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.

Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.

In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.

Activity highlight 3

"shopping is polite"

Customers who shop in February 14 have small gifts. (flowers)

Activity highlight 4

We can also design and process exclusive diamond jewelry for you in our major selling points, which must be very interesting!

However, you must remember to order in advance so that you can give your special diamond ornaments on Valentine's Day.

Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.

Seven, media publicity (omitted)

Eight, the scene layout

Each selling point has set up a special area to display the recommended products of this event;

In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity".

Unusually show the additional objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point).

Hang a flag: a romantic meteor, with our sincere vows across the sky;

X-frame: displays all the information of the event.

Nine, preliminary preparation

1. Personnel arrangement (omitted)

2, material preparation (omitted)

X. Medium-term manipulation: (omitted)

Eleven, the late continuation of the "Declaration of Truth" is a good link to follow up the report.

Twelve. Budget (omitted)

Thirteen. Effect monitoring and evaluation (omitted)