Talking about Innovation

[car home? Industry] At the end of 2020, Mercedes-Benz brought the world's first brand-new Mercedes-Maibakh S-Class sedan and brand-new Mercedes-Maibakh GLS? SUV, Mercedes-Benz GLE equipped with the latest plug-in technology of Mercedes-Benz? 350? e？ 4MATIC plug-in hybrid SUV, Mercedes -AMG? GLA？ 35? 4MATIC and Mercedes-benz -AMG? GLB？ 35? 4MATIC and other 10 heavy new cars are put on the market. During the Guangzhou Auto Show, car home had a conversation with Duan Jianjun, Chief Operating Officer of Beijing Mercedes-Benz Sales & Service Co., Ltd., to discuss how Mercedes-Benz can build a brand-new luxury under the trend of digitalization and rejuvenation.

Car home launched the interview column of auto show-"Talking about Innovation", focusing on how enterprise decision-makers can innovate and break through and enter a new realm of change under the extremely challenging market environment.

Around this Guangzhou Auto Show, "Zhixin Technology? The theme planning of "Enjoy Guangdong Life", we talked with dozens of senior car companies in this year-end exam. Intelligent and new energy technologies and optimizing user experience are the keys to their future control.

At this year's Guangzhou Auto Show, the highlight of Mercedes-Benz is the world's first all-new generation Mercedes-Maibakh S-Class sedan. The new car is the first to introduce Maibakh's exclusive two-color paint with split line design, equipped with intelligent digital headlights, polygonal vertical radiator grille, engine compartment cover with chrome-plated ribs and exclusive Maibakh brand logo, which shows its special identity. Captain 5469? Mm, the wheelbase is 3396mm, and the interior and space atmosphere are created with more scientific and digital elements on the basis of luxury in the past.

"A new generation of Mercedes-Maibakh S-class sedan"

China market has become the most important market for Mercedes-Maibakh in the world. In 20 19, China market accounted for 70% of the global market share. Since? 20 15? 2? Since its listing in May, Mercedes-Benz-Maibakh? s？ Has this class been delivered globally? 60 thousand units. This product, located at the pyramid tip of Daimler Group passenger cars, is obviously highly anticipated. Duan Jianjun said the new Mercedes-Benz-Maibakh? s？ The design concept of "sensibility and purity" of this class car has reached the extreme, creating a "modern" Luxury goods (modern luxury goods) ". This has once again strengthened a signal that Mercedes-Benz attaches great importance to the digital experience.

"Interior of a New Generation Mercedes-Maibakh S-Class Car"

In the latest strategic route released by Mercedes-Benz in June 5438+ 10, three of the six pillars are related to digitalization. The first thing to do is to give a new definition of "luxury", which is the foundation of Mercedes-Benz. By reshaping the product lineup, brand communication and sales network, "luxury goods become an inseparable part of all products, customer interaction and digital technology".

Duan Jianjun's digital application to Mercedes-Benz is like talking about electronic products: on the new generation models such as E-class and A-class, MBUX intelligent human-computer interaction system is applied, equipped with NVIDIA Parker? 128 chip, 6-core CPU and 256-core GPU, thus ensuring a very smooth operation speed and human-computer interaction experience. OTA upgrade function can make the models listed a few years ago "fresh". Mercedes-Benz plans to independently develop MB. OS operating system will be released in 2024. Developing its own software system enables Mercedes-Benz to keep control of all vehicle architectures and user interfaces, and helps vehicles to achieve faster and more frequent updates.

In addition to the digitalization of the product itself, Mercedes-Benz is also promoting the digital transformation of the distribution network. Mercedes-Benz dealers now use OTR+, which can shorten the time, simplify the process and provide customers with higher quality services in the digital experience of retail. At the beginning of the year, affected by the epidemic, Mercedes-Benz launched a digital contactless solution and launched services such as online consultation, online car booking and one-button tire rejuvenation. Duan Jianjun said that China is the fastest-growing and most accepted market for digitalization of Mercedes-Benz, and Mercedes-Benz will meet users' ever-changing demands for automobiles and services through the new digital infrastructure of "digitalization+enterprise value chain", "digitalization+retail solution" and "digitalization+new business ecology".

Mercedes-benz -AMG GLA？ 35? 4MATIC】

The luxury car market in China used to be dominated by medium and large cars, showing an inverted triangle structure. Now it has gradually evolved into a regular triangle, and more and more young customers have entered this market. Under the strategy of rejuvenation, Mercedes-Benz introduced seven new-generation models, including A-class, B-class and GLA, to the China market. The new Mercedes -AMG? GLA？ 35? 4MATIC and Mercedes-benz -AMG? GLB？ 35? 4 Automatic. For C-class, E-class and S-class cars, younger and more advanced platforms and advanced electronic technologies are adopted to attract more young people.

Duan Jianjun introduced that Mercedes-Benz is also very rich in power selection. Early implementation of light mixing mode with small displacement to reduce environmental pollution, including the application of 48V motor, plug-in hybrid power and electric technology, is an active exploration for energy conservation and environmental protection. Small displacement is the trend, and Mercedes-Benz will make corresponding adjustments with the needs of different levels of markets. For example, technologies widely used in 1.3T engines, including NANOSLIDE? Cylinder wall coating technology, ecological groove piston ring coating technology, and F 1 race engine and other professional technologies ensure that the torque output is better than competitors.

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Innovative exploration in the fields of digitalization and rejuvenation has also enabled Mercedes-Benz to reap positive returns in the market. From June to September this year, the overall sales volume of Mercedes-Benz in China reached 570,000 units, up 8.3% year-on-year.

Looking forward to 20021,Duan Jianjun believes that under the effective control of the state, China's economy will still maintain a good growth trend, the luxury car market has more space, and Mercedes-Benz remains cautiously optimistic. Specific to the market segment, the absolute value of the medium-sized SUV market where GLC is located will still be the highest, and according to the growth percentage, new energy vehicles have the most potential. ?

Mercedes-Benz actively deployed diversified new energy strategy in China. Since 202 1, the lineup of EQ models will be further expanded, bringing a variety of pure electric vehicles such as EQS, EQB and EQA, and AMG, a subsidiary of Mercedes-Benz, will also launch pure electric vehicles, still focusing on the ultimate performance. At the same time, actively explore solutions for plug-in hybrid vehicles. Maibakh, Mercedes-Benz, G series and EQ series integrate pure electric or plug-in hybrid vehicles into the characteristics of each platform. By the end of 2030, Mercedes-Benz plans to account for more than 50% of global sales of plug-in hybrid and pure electric vehicles. Duan Jianjun said, "We are still a recruit in new energy. Through the "three good" policy, EQC has been appreciated and loved by more customers, and Mercedes-Benz will firmly take the electrification route. (Interview/car home? Fan Xin)