Apple Advertising —— Using Apple Search Advertising to Promote Application

1. Select the application to promote. From the menu in the account information center, select the application you want to promote. Only the apps related to your associated appStoreConnect account will be displayed for you to choose and promote. If you want to promote multiple apps, you can do it in the Information Center. You can promote up to 50 apps. Can't see your application? 2. Select a country and region. After selecting the app to be promoted, you can choose to place advertisements in all countries and regions where the app can be used, or you can choose to place advertisements in specific countries and regions. If you choose to promote the application in all countries and regions where it can be used, the system will join the promotion once the application is put on the new market. French appStore According to the French law "SapinLaw" (aimed at making the media purchase business more transparent), only advertisers who have both APP and appleSearch accounts can promote APP in the French AppStore. 3. Add a monthly budget. This budget represents the maximum amount you are willing to spend on promoting applications in each calendar month. No matter which country or region your application will be promoted, the budget is the same. The maximum monthly budget of AppleSearchAdsBasic is $65,438+$00,000 per application per month. We will try our best to install as many devices as possible within the acceptable maximum installation cost (CPI) and the total budget amount you entered. 4. Specify the maximum cost per installation (CPI). We will suggest the highest CPI based on our knowledge of your application and the amount that other developers are willing to pay to cover the same users. You can accept this amount or set it yourself. However, we suggest to use the highest CPI we suggest, so as to improve the possibility of advertising being displayed in the search results of relevant users. Please note that if you add a valid payment method to your account when you register AppleSearchAds, your application advertisement will start immediately after it is created. If you create an application promotion before adding a payment method, your advertisement will automatically start running after a valid payment method is added to your account. How to change the monthly budget of AppleResearch ADSBASIC by making changes to Basicapp promotion Log in to your AppleResearch ADSBASIC account. If you have multiple applications, please select the application whose budget you want to adjust. Enter a new amount in the Monthly Budget field. You can adjust the budget at any time. Increase the budget and the changes will take effect immediately. If the budget is reduced, the change will take effect on the first day of the next calendar month. The system will optimize the advertising effect according to your existing monthly budget. After the budget is reduced, the system will use the new budget of the next calendar month to optimize the app promotion activities, so as to minimize the potential impact on the effect of app promotion activities in that month. After reaching the monthly budget, the status of the application promotion activity will be displayed as "Being Launched", but the advertisement will not be launched until the next calendar month. The update of the maximum cost per installation (CPI) of the information center works. In the Information Center, you can always see the highest CPI we recommend for each app. This number will be constantly updated according to our evaluation of many factors, including the user's reaction to your advertisement and other similar application advertisements. The number of suggestions you see may change constantly. This suggestion is for reference only, not as a guide to setting the highest CPI. However, keeping your maximum CPI equal to or higher than the suggested amount can help you improve the possibility of advertising being displayed in the search results of relevant users. The maximum CPI can be changed at any time. Just visit the Information Center, select an app promotion activity, and make changes in the "Maximum CPI" field, and the changes will take effect immediately. How to change the country and region where promotion is applied and log in to your AppleSearchAdsBasic account. Select the application promotion activity you want to change in the information center. Click "Edit" next to the number of current countries and regions that will be displayed in the application promotion activities. Select the countries and regions where you want to promote the application and meet the relevant conditions. To add or delete countries and regions, you can select them individually or all of them. Beijing Green Water Information Technology Co., Ltd. introduces OmyGreen——ASO optimization, ASA optimization, global application store, information flow optimization, global distribution of application games, official core agent of global ASA AppleAppStore, global Apple eco-strategic partner, global Google, today's headline, Baidu, Tencent, Ali and 360 platform partners, including global Apple App, AppleMusic, AppleMovie, AppleNews and AppleTV deep data partners. State-level high-tech enterprises. More than 50 people in the company team have been certified by the official optimizer of Apple AppStore. The founder team has been optimizing the iOS ecosystem and AppStore since 20 12, which is the first popular search optimization of Apple AppStore in China. 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