How many messages can WeChat's subscription number and service number send respectively?

After the WeChat public platform announced the policy of distinguishing the subscription number and service number of WeChat official accounts, this policy did not have much impact on local tyrants, and they would open these two accounts at the same time without thinking. However, for "non-local tyrants" enterprises, this is simply the beginning of pain, and they are deeply caught in the dilemma of not knowing how to choose. Today, we will systematically explain how to choose between these two accounts, so as to save the majority of business owners from suffering.

Let's talk about the difference between subscription number and service number:

1. Exhibition venue:

All subscription numbers are folded together and squeezed into a folder named "subscription number"; The service number is displayed directly on the home page of WeChat, in blue font, and you can see it when you open WeChat.

Number of two or three groups sent:

Subscription number can be sent in groups every day, and service number can be sent in groups every month. Some friends may have noticed that some subscription numbers can be sent three times a day. These accounts were created on the public platform during the public beta and can enjoy this privilege. Accounts created after the internal test period have no such special treatment.

Three custom menus:

Subscription number: the user-defined menu will be available only after the authentication is completed, and there will be no menu for those who are not authenticated;

Service number: there is a menu regardless of certification.

Four authentication methods:

For non-personal accounts, the subscription number and service number only support WeChat authentication.

WeChat authentication refers to submitting materials to WeChat authentication company and paying 300 yuan (it will not be returned if it fails to pass the authentication, and paying 300 yuan every year) to complete the authentication. This authentication method requires strict examination of many documents to be submitted, and it takes a long time, usually 7~ 15 working days at the earliest.

More than five customer services:

Subscription number: Multi-customer service is not supported; Service number: multiple customer service accounts are supported, multiple customer service accounts can be established, and multiple customers can communicate with fans at the same time, which is suitable for accounts with large messages.

Six kinds of WeChat payment (also called "merchant function"):

Subscription number: not supported; Service number: supported.

Seven advanced functions:

Subscription number can also use advanced functions, but the number of advanced functions is relatively small, only automatic reply and custom menu; The service number has many advanced functions, including mass messaging interface, customer service interface, two-dimensional code interface that can count scanning times and user grouping interface.