What are the skills of SMS push?

1, combining holiday greetings with promotion.

Send greetings and blessings to customers on holidays, and customers will keep a good impression on the enterprise. For service enterprises such as leisure and entertainment, don't forget to promote when blessing. When the festival comes, your customer may be considering making arrangements and receiving relevant greeting information, which is very kind and will also affect his consumption choice. This kind of information, together with service hotline, reservation hotline, reservation hotline, etc., not only affects customers' consumption choices, but also facilitates customers. If you introduce Hui You at the same time, it will be more attractive to customers. This kind of information is best sent before the festival. If the customer has already arranged it, the effect will be even worse.

2. The information language should be concise, accurate and interesting.

Long speeches often make people feel boring and unreadable, and so does information. Refined information organization language, short, witty and lively language will leave a better impression on people. Some holiday greetings, especially Thanksgiving, should be true and sincere, which can impress customers more.

3. Don't forget that the address and signature are also very important.

Giving everyone a respectful name will make your message more humane and friendly. The message contains the signature of the enterprise (or the name of the general manager), which is a kind of respect for the recipient.

Infolink uses mobile and Unicom enterprise information channels, and the number cannot be recognized (that is, it is not the sender's mobile phone number). Therefore, when sending a message, you must add the name of the enterprise or the name of the sender (signature), otherwise the effect will be poor.

4. The sending object has strong pertinence and better effect.

In fact, many enterprises can accumulate a lot of mobile phone information of old customers or related customer groups as long as they pay a little attention to it. Sending them messages had better be targeted. Such as hotels, KTV, real estate services or other leisure and service enterprises, there are usually a large number of reservations, reservations and consultation calls, and the cumulative number is amazing. This is the most effective customer mobile phone information, and the best effect is to send them promotional or discount, holiday greeting information. Because customers also pay attention to this kind of information, unconsciously, it will affect customers' consumption choices. Such as sending latitude and longitude information.

If it is a membership-based enterprise, keep regular communication with customers with information, so that customers can remember you firmly, keep a good impression on the enterprise, and think of you first when they have relevant consumption ideas, and the application effect of information will be very good.

5. Service and sales information.

Repeated phone calls and door-to-door "harassment" sometimes make the customer who is following up a little bored. An interesting message may make him feel closer and more familiar with you and your business. Made a mistake, services and products went wrong, and a sincere apology message made customers trust the enterprise more; Use language skills to pry open the frozen relationship with information, narrow the distance between them and create more contact opportunities.

6. Promotion information should not be frequent.

Information is an ideal means, but don't send it repeatedly.

As long as the new products, new services and promotional activities of an enterprise are effectively and accurately disseminated, it is generally inappropriate to send multiple messages to customers on the same thing.

Matters needing attention

Don't pass on "junk information", which may be disgusted by customers. The combination of humanistic care, blessing and greeting information and enterprise promotion has the highest acceptance and good effect.