What should Taobao shops do in their daily operations?

Opening a store is a comprehensive job, which requires mastering all aspects of Taobao's knowledge and skills, not only data, but also store optimization, product operation, activities and promotion. Let me talk about what daily work should I do to run a Taobao shop.

Data: The first thing to do when going to work every day is to browse and analyze the data of the whole store and the data of competitors;

First of all, we need to pay attention to the movements of visitors in the whole store to see if it goes up or down. If it is up or down, it is necessary to analyze the reasons, find out which traffic entrances are up or down, and find ways to break through.

As can be seen from the observation data, the data has increased slightly, so it is necessary to see which traffic portals have increased. We choose wireless traffic from traffic analysis-traffic graph-traffic source. By comparing the traffic entrance before and after the increase, we found that the traffic of the paid promotion entrance increased obviously.

To analyze whether the entrance traffic with traffic growth is healthy, we will compare the conversion rate of this entrance with the free conversion rate of the store to see if it improves our conversion rate or reduces the data volume. If the amount of data in one day is unlikely to be accidental, what about the amount of data in the last seven days? If the conversion rate is higher than the free traffic of the store, it means it is healthy, if it is lower than the description, it needs to be optimized and upgraded;

Third, look at the trend of the main products, that is, the trend of our explosive products. The entry path: product analysis-product overview-single product analysis, select the following data indicators to view the data.

From the data, we find that the number of visitors is on the rise, indicating that the weight of explosions in our store is on the rise.

Fourth, look at new trends, visitors, collections, purchases, and PC-side clicks to see if the click rate is high.

Fifth, opponent analysis; It mainly depends on the operation of competitors, that is, the new tracking of competitors' traffic, collectibles, transactions and activities. , you can track the opponent's explosion as quickly as possible.

Through train optimization: through train mainly optimizes keywords, delivery area, creativity and delivery time. The daily optimization and adjustment is mainly divided into four periods, 8-9 am, 14 pm, 19-20 pm and 23- 1 pm, and the keyword quality scores of these periods are changing.

First, look at yesterday's data at 8-9 am, and add new keywords according to the analyzed data and whether the price needs to be adjusted (keywords can be added from 23: 00 am to 9: 00 am the next day);

14 afternoon and 19-20 afternoon mainly depends on the transaction situation to see whether to raise the price;

3. Adjust the daily limit at 23- 1 and 24- 1 in the afternoon, and delete the invalid keywords at 23-24 in the afternoon, that is, the conversion rate is 0%, and all the keywords that are too large and the quality score drops are deleted; 23-24 car replacement diagram;

Warehouse basic management: update, basic setting, evaluation and feedback, error handling, and understanding the inventory situation;

First, the new amount and the tracking of the new amount, the new amount should pay attention to the setting of various weights (36 detailed items or rate increase method);

Respond to the bad reviews. If there is a bad review in the store, we will contact the customer for correction as soon as possible. If there is no correction, you can make corrections or carry out the marketing of medium and bad reviews to minimize the impact.

Third, the inventory situation must be accurately grasped as an operation. Good product sales will lead to insufficient inventory, grasp the replenishment cycle and speed up delivery.

Registration activities: as long as you meet the requirements, you must register, such as: daily specials, gold panning, snapping up, bargain hunting, clearance, special events and so on. And the registration activities must have an invincible spirit;

Five, old customer marketing: care about customers, use the best method to attract customers to the maximum extent, so that customers are most willing to accept our services, so that we can do old customer marketing in the back. We send text messages to ask old customers to add us to WeChat. We can test several different routines to see which works best, so that we can add our old customers.