What exactly is 12 1 14? I want to know the real answer!

Send a text message to 12 1 14 with your mobile phone, and you can search for various life information such as traffic, weather and stocks. This is 12 1 14 announced by the regulatory authorities after the number was issued last month. Its regulatory authorities and service providers have always claimed that 12 1 14 platform can provide public welfare for consumers. If it is as advertised, then the platform 12 1 14 can really provide convenience for consumers to query information.

However, this may be just the wishful thinking of consumers.

A few days ago, a report entitled "Beijing Traffic" published in People's Daily turned into a "Hengrentang" full of1214, which pushed1214 to the forefront. The reason for the incident is this. Mr. Zhang, who came to Beijing for the first time, sent keywords such as "Beijing public transport" and "Beijing traffic" to1214 for public transport information inquiry, and all the advertisements he received were irrelevant. Therefore, Mr. Zhang was very angry and decided to take the platform 12 1 14 to court.

As soon as this incident came out, the news that 12 1 14 platform "cooperated" with relevant service providers in the name of national public service number spread like wildfire, which also triggered consumers' collective condemnation of1214 platform. At present, the platform 12 1 14, which is deeply trapped in the "spam message door", is undergoing a round of moral torture.

Is it a convenience information service or a tool for service providers to make money?

Not long ago, a media received a complaint from Miss Li. She told reporters that after seeing the publicity of 12 1 14, she tried to send a text message to1214 for traffic inquiry, but sent keywords such as Shanghai traffic and subway to12/.

How many people have suffered like Mr. Zhang and Miss Li? According to market observers, the number 12 1 14, like 123 15, is a national public service number, which was widely publicized when it was launched. It can be imagined that there are by no means a few people cheated by 12 1 14.

Why are there so many "small advertisements" of enterprises on the platform of1214? Why is it that when we send keywords to 12 1 14 for query, most of the information received is irrelevant?

In this regard, the reporter interviewed relevant insiders. According to the disclosure, this platform is regarded as a profit tool by relevant service providers. As long as you can afford it, anyone can buy keywords, and you don't need to provide any industrial and commercial qualification certificate to register other company names. Moreover, there is a widespread phenomenon that service providers intentionally exaggerate related functions in sales, misleading customers with gimmicks such as investment appreciation and connivance of cybersquatting. At present, there are not many main keywords left, and they have all been registered. The service providers behind the 12 1 14 platform also made a lot of money.

Then, we can't help asking, is 12 1 14 a public information service platform as advertised? Or is it just a tool for the service providers behind its platform to make money?

What is the future of 12 1 14?

12 1 14 platform was involved in the "spam message door", which caused consumers to criticize and protest against1214, and even many consumers resolutely resisted12/kloc-4.

Unlike the public's extreme disgust and indignation, some experts are worried about the future of the 12 1 14 platform. Experts have said that 12 1 14 has not been launched for a long time, and now it is the stage of rapid promotion and utilization. I didn't expect to encounter such a big test now, because it can be provided to the public.

However, according to Mr. Jiang, an insider, 12 1 14 will still have a good development prospect as long as it returns to public welfare. At the same time, Mr. Jiang said that it is really difficult to predict whether the "binding" relationship between 12 165438 platform and service providers can be effectively solved. And if the platform 12 1 14 can't get out of the dead end of commercial operation in a short time, then the prospect of1214 will not be optimistic.

It is understood that the relevant regulations aimed at controlling mobile phone spam messages will also be introduced soon. The Regulation on the Management of Communication Short Message Service, drafted by the Ministry of Industry and Information Technology, the State Council Information Office and the Ministry of Public Security, will explicitly prohibit the sending of illegal content and illegal spam messages, and has now entered the substantive examination and approval stage. Once introduced, the makers of spam messages will be severely hit. 12 1 14 The future of the mobile information platform will become confusing.