Joke Collection Website - Blessing messages - How should people who haven't contacted for a long time send blessing messages on their birthdays?

How should people who haven't contacted for a long time send blessing messages on their birthdays?

Just keep it simple, or you'll gild the lily.

For example, "old friend, long time no see (la), happy birthday (for you), healthy and happy"

Or just "Happy Birthday, (Happy Happy)" and so on.

Parentheses indicate distributability. What do you think is the right way to send it?