* * * To promote the recovery of the cultural tourism market, all parts of the Yangtze River Delta need to "embrace" it more tightly.

From 25th to 26th, the joint meeting of 2020 Yangtze River Delta Cultural Tourism Alliance was held in Liyang. Cultural tourists from Shanghai, Jiangsu, Zhejiang and Anhui provinces gathered together to reach a consensus on how to promote the prevention and control of epidemic situation and the development of cultural tourism as a whole: work together to promote market recovery, and all parts of the Yangtze River Delta need to "embrace" more closely.

Turn the crisis into an opportunity and explore a new way of "off-season is not light"

The sudden epidemic has caused a huge impact on the cultural tourism industry. The Yangtze River Delta region is the most developed region in China, with scenic spots accounting for 1/5, resorts accounting for 40% and total tourism revenue accounting for 18.8%. Shanghai, Jiangsu, Zhejiang and Anhui are each other's largest tourist destinations. The common recovery of the cultural tourism market in the Yangtze River Delta will surely guide and stimulate the revitalization of the entire cultural tourism industry.

"After the outbreak of the epidemic, many cultural tourism enterprises are in trouble, but from the market performance of Qingming and May Day holidays, the demand for tourism in society is still strong." Yuan Hua, director of the Anhui Provincial Department of Culture and Tourism, said bluntly that the contradiction between "restriction" and "need" must be resolved to restore the development of tourism. Since March, Anhui cultural tourism departments have taken rural tourism as a breakthrough, vigorously developed short-distance tours and Zhou Bianyou, and government and enterprises have joined hands to hedge the impact of the epidemic.

"We should not only attach importance to development, but also to prevention and control." Chu, director of Zhejiang Provincial Department of Culture and Tourism, introduced that while revising and improving the guidelines for the orderly opening of museums, art galleries, non-legacy museums and other places, the province has adopted a series of "hard-core" measures to stabilize enterprises, grasp investment and promote consumption, sorted out 1 159 key cultural tourism projects and put in cultural tourism coupons.

Yang Zhichun, director of the Jiangsu Provincial Department of Culture and Tourism, said that the epidemic has not only brought shocks to cultural tourism, but also brought opportunities. All localities can activate the "night economy" by creating public cultural leisure spaces, creating various "small theaters" and holding exhibitions of intangible products. It can also connect with various markets such as enterprise group construction, industry training, enterprises and institutions, and explore a new way of "off-season".

Project cooperation, group development, press the "accelerate button"

"An epidemic has made it more necessary to develop and integrate the group." Qian Ning, director of the Policy and Regulation Department of Jiangsu Provincial Department of Culture and Tourism, introduced that in April this year, the cultural tourism departments of the four places jointly formulated and issued the key work plan of this year's alliance, and launched 3 1 "practical measures" to "press the" start button "and" accelerate button "for * * to build a cultural tourism circle in the Yangtze River Delta.

At the meeting, all localities brought high-quality cooperation projects with leading and demonstration significance in the industry for discussion, and made substantial progress in promoting integration from different dimensions.

Zhang Qi, deputy director of the Shanghai Cultural Tourism Bureau, said that the bureau took the lead in formulating the special plan for cultural tourism in the Yangtze River Delta Ecological Green Integration Development Demonstration Zone, and created five core cultural tourism activities: historical charm, performing arts Expo, rural pastoral, sports and leisure, and vacation and leisure. The Department of Culture and Tourism of Anhui Province took the lead in launching the boutique route of "the site of the first Shanghai Congress-Nanhu, Jiaxing, Zhejiang-Huai 'an, Zhou Enlai's hometown-Dabie Mountain red tourism in western Anhui", building a high-quality red tourism demonstration base in the Yangtze River Delta and * * * shaping the regional red tourism brand image.

Jiangsu Province has brought fast tourist routes such as "high-speed rail+scenic spot tickets" and "high-speed rail+hotel", as well as two sets of cooperation schemes for theme tours of "Walking with the Yangtze River Delta, Beautiful New Feeling". Jing Shengxian, deputy director of the Provincial Department of Culture and Tourism, said that the high-speed rail network in the Yangtze River Delta region is dense, and "high-speed rail+"has become a new carrier of regional cultural tourism resources. It can promote the cultural tourism market in the Yangtze River Delta from "self-help" to "mutual assistance" through inter-provincial tourism and issuing preferential tourism policies.

Inter-provincial tourism, culture and tourism cooperation have entered the "deep water area"

Participants firmly believe that the impact of the epidemic is only temporary, the tourism market demand is strong, the development prospects are broad, the development advantages and fundamentals will not change, and will exist for a long time. Under the background of the integration of the Yangtze River Delta, it is necessary to further strengthen cooperation and hold a group to keep warm.

A number of "top leaders" of cultural tourism departments sent invitations to brother provinces at the scene. "We have set up a special class in the Yangtze River Delta, hoping to join hands with Jiangsu to launch a tourism brand around Taihu Lake by breaking through the bottleneck and market-oriented operation. Looking at Anhui in the west, we will build a boutique tourism ring road from Huangshan to Qiandao Lake. " Chu suggested that inter-provincial tourism should be started within the Yangtze River Delta to restore the tourism vitality of low-risk areas.

"It is necessary to release the effects of linkage, synergy and aggregation to the maximum extent, play a' big chess game' of cultural tourism integration, and strive to become a pioneer in the integration process of the Yangtze River Delta." Yang Zhichun put forward the "Five Ones" initiative to brother provinces and cities: twist into a rope and improve the cooperation mechanism through consultation; Sing a song together to jointly promote industrial development; Draw a picture together to build an open and integrated market; * * * Push one card and cooperate to improve the service level of citizens * * *; Weave nets and jointly supervise the market.

On the same day, the Yangtze River Delta Public Library Think Tank Service Alliance initiated by Nanjing Library was established to further strengthen the enjoyment of regional public cultural services. At the meeting, the list of cultural relics experts in the Yangtze River Delta was also announced ... As a series of projects bear fruit, the cultural tourism cooperation in the Yangtze River Delta is moving towards the "deep water area". (Fu Qi)