What does the China Ping An channel administrator do?

The role of channel administrators: eight-member positioning

(1) Be a good channel expander in four aspects, strengthen channel construction, comprehensively sort out rival channels, and rationally plan the layout. Five principles of channel planning Analysis elements of channel layout planning Element analysis of high-quality agents 4 practical operations for selecting dealers

(2) Be a good marketer and promoter and clarify regional channel marketing operation ideas How to research and analyze regions Market characteristics strategy: Based on the characteristics of the regional market, formulate a plan and implement the strategy layout: the team jointly plans the action process management of transforming the strategy into an action implementation channel

(3) Be a good service inspection and instructor service inspection Daily management skills for channel visits, channel visit route design, channel manager management level: three determinations, three preparations, three treatments, three checks, standardized visits and "Channel Visit Manual", time management in service inspection work

(4) Be good at information collection and analyst channel supervision. Market information content areas that should be focused on. Key content areas for market analysis. Market-related indicators should be focused on. Frequency. Channel information sources. Application of information collection and analysis tools

(5) Be a good publicist. Customer-centered thinking. Customer purchasing model analysis. The "four flows and three rates" of channel advertising. Publicity and promotion techniques to convert the flow of people into customer flow. Channel terminal display to convert customer flow into business flow.

(6) Being a good channel trainer, channel administrator’s key to on-site coaching, on-site coaching methods and techniques, channel dealer’s follow-up after training, mobile company’s channel policy and business knowledge interpretation skills, answer: trainees put forward the training work The lecturer will answer the questions that are likely to arise

(7) Be a good complaint handler. The five biggest monsters in the service industry and the six major shortcomings that affect service quality. Analysis of the causes of complaints

( 8) Be a good channel customer relationship maintainer and position the relationship with agents. Understand the six dimensions that channel agents control to maintain channel customer relationships. Be friends with agents with four colors of personality