How to make a successful appointment for a customer visit by telephone?

In sales, the salesman should seek the best sales method according to the situation, and only in this way can he be handy. There are many ways to meet customers, among which telephone appointment is the main way and the most economical and convenient way. However, due to the customer's lack of understanding and understanding of the salesman in advance, it is also the most likely to arouse the customer's suspicion and often refuse. Therefore, salespeople should use this method appropriately. First of all, you should have a good attitude. Not every customer can make an appointment. It is normal for you to hold on to customers, and it is an unexpected gain to ask customers. With this attitude, you will be more confident to make an appointment with the next customer after being rejected. Third, we need to know the specific personnel structure of the customer, and also find the information of four buyers in the customer company: A, the payer, which may be the finance or the boss; B, technical buyers, that is, technicians; C, users, that is, what kind of employees are using your products; D, coach, that is, people who are easy to get close to the client company, may be the front desk or the salesperson. Try to make them your insiders and tell you the information of the other three. Of course, due to different products and different customer companies, it is possible that one of the four buyers has played several roles, but it is necessary to understand clearly. Then the third point is often overlooked, which is also the most important and the most critical part of promoting products for yourself in the later period. From beginning to end, it is our friends who make phone reservations for customers to pay attention to. Otherwise, the person you are looking for may not be able to make a decision. In addition, there are ways to find these four key numbers. For example, the stupidest and most effective way to find relevant information, friends, peers and industry merchants online is to pretend to be customers of the company and buy their products. Of course, if you want to be bigger, you can find more customer information. If you are lucky, you can also find a coach, which is your insider. In addition, we should pay attention to the following points: 1. Improve the preparation of telephone reservation, try to be clear, concise and impressive, and prepare the plan to deal with all kinds of people and rejections in advance to make it a successful move. The purpose of telephone appointment is to arouse customers' interest in your interview, not to introduce the company's products endlessly. Because the statement on the phone is far less effective than the interview. Moreover, if you talk too much on the phone for the first time, it is likely that the customer will think that he has understood it and doesn't need to talk to you anymore, or will refuse to talk to you because of disgust and disgust. 4. Try to interview by telephone, instead of easily agreeing to send information first. Because interview is always the way that salespeople can most influence customers' sales.