Which industries are suitable for advertising information flow?

In fact, users are very forgetful.

They receive many new things and brands every day, especially in this rapidly developing society, which may be replaced by new products or brands at any time.

The function of advertising is to inform, persuade, remind and strengthen.

For example, why does Coca-Cola, a household name, continue to advertise? As we all know, why does McDonald's spend a lot of money to advertise the World Cup?

In order to strengthen cognition.

Coincidentally, the biggest advantage of information flow is "increasing product exposure and enhancing product popularity", which meets the needs of high-frequency consumer products.

Emerging products

Emerging products, such as some initial products and product development periods, are very suitable for information flow.

In the early days of emerging products, there were very few users who could really search for product words.

Such as food purifiers, intelligent learning robots and so on.

If the bidding can only be published, then the user demand does not match the product.

At this time, you can just use the directional delivery of information flow to get people and increase certain exposure.

Take "sweeping robot" as an example.

We can match some high-consumption people and users who have recently purchased related smart products through big data.

Consumption upgrade products

Consumption upgrading means that users are willing to spend more money to improve their quality of life.

Therefore, in order to meet the needs of users, the market has also made corresponding adjustments. However, after all, the consumption upgrade is only aimed at some users, so it also represents bidding, and the effect is beyond our control.

Why?

We should pay attention to: bidding is to divide products by category; Information flow is to divide products according to scenes and people.

Then this means that we can't completely control the traffic of bidding search, so it will bring some consumption waste.

For example, craft beer is 10 times more expensive than ordinary beer. According to the classification of beer search users, how many people are willing to spend 10 times the price to buy a bottle of "craft beer"?

As for information flow, we can control the flow through orientation and enhance users' awareness of products and brands through certain exposure.

Games, application products

Some products such as online games, page games and applications are very suitable for information flow.

The reason is the same as the new product release, and the number of searchers is very small. And we can just use information flow and social orientation to get traffic.

For example, an app in SOUL, "Hide your identity, only by interest and three views, what kind of people will you be loved". Do you think the bidding effect will be searched?

However, we can just use information flow and human orientation to launch such products.

In product promotion, it is very important to choose the most suitable channel according to product characteristics and channel characteristics. But in this process, we should understand that "business itself is a dynamic" and nothing is forever.

We must do a good job of data monitoring in time, regularly observe the performance of brands in different channels, and adjust marketing strategies according to specific performance.