The new Internet pop-up rules will take effect on 30th (regulating online advertising behavior and improving user experience).

New rules of Internet pop-up: standardize online advertising behavior and enhance user experience.

With the popularization and development of the Internet, there are more and more online advertisements, and pop-up advertisements have become a common form of online advertisements. However, many users are annoyed and dissatisfied with the appearance of pop-up advertisements, which may even affect the normal use experience of users. In order to solve this problem, the national advertising monitoring department recently issued the "Interim Provisions on Internet Advertising Management (Revised Draft)", which clearly stipulated the relevant requirements and restrictions of pop-up advertising, so as to standardize online advertising behavior and enhance user experience. The regulation will be officially implemented on the 30th.

Definition and classification of pop-up advertisements

Pop-up advertising refers to the advertising window that pops up suddenly when users visit websites or use applications. According to the different advertising forms and pop-up methods, pop-up advertisements can be divided into the following categories:

1. Ordinary pop-up advertisement

Ordinary pop-up advertising refers to the advertising window that pops up suddenly when users visit websites or use applications, and users need to close it manually before they can continue to use it.

2. Pretend to pop up advertisements

Pretend pop-up advertising refers to a prompt box that pops up when a user visits a website or uses an application, prompting the user to do something or download a software. Actually, it's not advertising, but fraud or malware.

3. Full-screen pop-up ads

Full-screen pop-up advertising refers to the advertising window that occupies the whole screen when users visit websites or use applications, and users need to manually close it before they can continue to use it.

Limitations and requirements of pop-up advertisements

In order to standardize online advertising behavior and enhance user experience, the new regulations clearly stipulate the restrictions and requirements of pop-up advertising:

1. Don't pop up advertisements too often.

According to the new regulations, the frequency of pop-up advertisements should not exceed 10% of the page or application, and continuous pop-ups are not allowed, otherwise it will be considered illegal.

2. The close button of the pop-up advertisement must be clearly visible.

The new regulations require that the close button of pop-up advertisement must be clearly visible, and the size should not be less than 1/3 of the advertisement window, otherwise it will be considered as a violation.

3. Pretend that pop-up advertisements will be severely cracked down.

The new regulations clearly stipulate that false pop-up advertisements will be severely cracked down, and once discovered, legal responsibilities will be investigated according to law.

4. Full-screen pop-up advertisements should not appear for too long.

The new regulations stipulate that the full-screen pop-up advertisement should not appear for more than 5 seconds, and a close button must be provided, otherwise it will be considered illegal.

How to complain about illegal pop-up advertisements?

If you encounter illegal pop-up advertisements while using the Internet, you can complain in the following ways:

1. Advertisers complain

If you know the illegal advertiser, you can complain through the advertiser's website or customer service phone.

2. Complaints about advertising platforms

If you don't know the advertisers who violate the rules, you can complain through the complaint channel of the advertising platform.

3. Complaints from regulatory agencies

If you think that an advertising platform has violated the rules, you can complain through the complaint channel of the national advertising monitoring department.