How to do a good job in insurance publicity activities

Question 1: How to publicize insurance? This problem should be compared from two aspects. If you are engaged in propaganda work first, you must have a certain understanding of propaganda and insurance before. Only in this way can we meet the conditions of publicity. Then, during the period, I will continue to learn the relevant knowledge of survey and claim settlement, gradually improve my business knowledge, expand my knowledge and help my career. 2. If you make survey and claim settlement first, this is undoubtedly a hard entrance, but it is also a good start. Because in the process of investigation, you can learn about insurance in practice, and in many cases, what we know in practice will be remembered more firmly than what we know in writing. Then, as long as you learn this, slowly try to do propaganda work. Although it is hard at first, you will find that you will get better gradually. In fact, personally, I think it's better for me to do survey and claim settlement first, and then transform into propaganda work. But specifically, it depends on your personal personality and habits. After all, everyone's habits and personality are different.

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Question 2: How to publicize insurance? Insurance doesn't need special publicity, risks are everywhere, and everyone has risks, as long as you recommend appropriate insurance for everyone's different risks.

Question 3: How should insurance develop customers, or how to publicize it to an unknown stranger? Hello, glad to help you. The problem you mentioned will be encountered by every salesman. The first two are right. Only by establishing a good relationship with strangers can you establish your own work circle, which requires you to learn how to get along with strangers. Give you some advice: smile. She can help you get closer to strangers. A kind smile can make strangers have a good first impression on you. His heart will open to you easily. Good conversation can make the other party quickly increase their goodwill towards you, which requires their usual study accumulation and spiritual precipitation. Three get along. It is also necessary to pay a return visit to customers at ordinary times to deepen their feelings, and to greet them in leisure time such as holidays. Remember, a well-connected customer will bring you many potential customers. Don't treat the customer as the object of work. He is your good friend, good friend, and you will gain a lot from them, as well as many other details, such as clothes. Why don't you watch your peers carefully and see how they do it? Promotion is a process of continuous learning and enterprising. I wish you something in your future work. by going up one flight of stairs (mobile phone Baidu "Baidu Cash Loan" can meet your consumption demand at any time! )

Question 4: I'm an insurance company, and I printed a lot of leaflets. How to send a circle of friends? Don't print insurance leaflets yourself! Demand is like a company applying for a compliance leaflet. Because insurance compliance sales are strict, insurance practitioners print leaflets privately! If it is caught by the insurance association or the Insurance Regulatory Bureau, it will be miserable! Lighter is a high fine! If the circumstances are serious, criminal responsibility shall be investigated.

Question 5: I am a newcomer to insurance. The most effective and best way to go to the community for publicity is to find the aunts who dance square dance at night. They are all owners of various communities, which is better than knocking on doors from door to door, and they are rich and have high pensions.

Do insurance well, be a good person first. At present, customers buy insurance for the following reasons:

1, self-demand, 2, professional promotion of agents, 3, human feelings and face.

According to the difficulty of promotion, the third is the best promotion, then the self-demand of customers, and finally the professional promotion of agents.

An acquaintance is naturally easy to talk to. What if they are strangers? After all, there is insurance demand, and there are few customers with high insurance awareness. Therefore, being the first. Customers must first accept you, then trust you, and then they will become your customers. This is a process from 3-5 interviews to 10-8 interviews. Some people keep it for ten years, others. Don't talk about insurance blindly when selling insurance, it will annoy customers. First of all, we should start with service and face all difficulties with a positive attitude. Selling insurance is skill, not stalking.

Question 6: What should I pay attention to when making promotional videos for insurance companies? 15 some customers will think that a long promotional film can tell more content and attract more content, but now it is the era of attention economy, and lengthy information often leads to visual fatigue, which is counterproductive; On the contrary, some customers will think that the time is short, but it is too short to convey the information clearly to customers. BFAD North Film arranges the time reasonably according to the purpose and audience of the promotional film and grasps the main needs.

Question 7: How to improve the long-term mechanism of national insurance publicity II. job requirement

(1) attaches great importance to and fully understands the significance of the activity. National Insurance Public Publicity Day is a key work to lay a foundation and build an image for the development of the whole industry. It is an effective form to fully publicize the important role of the insurance industry in economic and social development, and it is also an urgent need to improve the insurance awareness of the whole society, establish a long-term mechanism for national insurance publicity, and continue to carry out work in a solid manner.

(2) Clear responsibilities and strengthen organizational leadership. All companies and associations should strengthen the organization and implementation, designate responsible persons, set up special classes for activities, carefully plan and rationally formulate implementation plans, and give unified guidance and support to their own units and branches in their respective jurisdictions. Strive to achieve linkage from top to bottom, and create a unified momentum of insurance public publicity in the province.

(3) Strengthen interaction and highlight the annual publicity theme. Public publicity day activities should combine the characteristics of the development of information technology and new media, guide the public's participation and interaction in publicity, strive to form a * * * voice with the public, and effectively achieve the communication effect of enhancing the image of the insurance industry. Specifically, we should do the following work:

1, companies should take advantage of the cooperation platform built by the insurance industry and news media in our province and actively participate in publicity activities; All associations should organize, plan and coordinate local TV stations, newspapers and online media to make positive reports and publicity on the public publicity day, set off a public opinion upsurge of insurance publicity in the whole society, and create a strong atmosphere of "insurance makes life better".

2. Companies should make good use of the insurance publicity Weibo, WeChat account and SMS platform opened by higher authorities, rely on emerging media forces, grasp the initiative of online public opinion propaganda, and penetrate the concept of "insurance makes life better" into the hearts of consumers in our province.

3. All companies and associations should set up a "National Insurance Public Publicity Day" column on the unit portal website to popularize insurance knowledge and concepts.

4. All company outlets should actively participate in publicity activities. Banners or electronic screens with the contents of "insurance makes life better", "listen to your voice and interact with you", "keep promises, take risks, pay attention to services and meet standards" should be hung at outlets, posters should be posted, video materials should be played, and leaflets should be placed and distributed actively.

Question 8: How can the insurance exhibition industry help the most sticky customers to promote many times? It won't be expensive to make a small personalized gift, but it is definitely unique. For example, I made a customized desk calendar with photos of clients. I just went to Aiding to order it. I found it on Taobao, and it works very well!

Question 9: It feels so difficult to publicize insurance. How to publicize it better? First, the insurance industry is very competitive. The competition in the insurance industry is becoming more and more fierce, mainly in the following aspects: 1. A large number of large companies with extraordinary strength have entered this industry, which has intensified market competition; 2. With the improvement of living standards, people's needs are more and more diversified, which not only provides more opportunities for the industry, but also means a serious diversion of the original market share; 3. The globalization trend of the market has greatly lowered the threshold and barriers of various industries. If you want to maintain the leading position in the industry, you can't win by surprise. Second, the marketing status of the insurance industry The marketing methods of most enterprises are still at a very low stage. The marketing methods they usually use are either spending a lot of money to show their faces on TV, but they can't say why; Or do full-page newspaper and periodical advertisements, which have no other function except giving people the feeling of throwing money; Either forcibly install a TV somewhere and repeat the advertisement that you want to vomit when you see it; Or when you are surfing the internet, you are persistent in playing with the window, which is very annoying. It's hard to imagine what effect these advertisements can have. Third, the marketing means version 2.0 If the enterprise is still using those old marketing means, let's see what an advertising company called * * * Media can do for you. Beijing * * * Sheng Media Advertising Co., Ltd. took the lead in putting forward the concept of commodity carrier marketing in the world, and advocated promoting another commodity advertising form through commodity packaging itself as a carrier. In short, what can they do? They can post your latest product information and service information on the packaging of various mainstream fast-moving consumer goods. Have you ever thought that one day you will go to the supermarket to have a look, hey! Boy, whether it's Coca-Cola's beverage cans, Master Kong's instant noodles, Nongfu Spring's mineral water, Colgate's toothpaste tube, or the drug packaging box of Harbin No.6 Pharmaceutical Factory, there are advertisements from your company. More importantly, your advertising effect is novel, without any media waste, and the advertising cost is not high, so it is not necessary to establish a special marketing channel. Imagine, can you find a better marketing method than this? Fourth, the advantages of commodity carrier advertising 1, environmental protection, no increase in energy consumption, no increase in pollution emissions; 2, accurate, for a specific group of people, extremely accurate; 3, the effect, the form is special, very attractive and impressive; 4. The effective reading rate is high, and the only advertising form that can achieve 100% effective reading; 5. With great depth and breadth, advertisements can reach anywhere; 6. The communication is extremely fast and the timeliness is extremely strong; 7. Automatically identify groups with spending power; 8, very sticky, as long as the packaging of the product still exists, it has been endorsing another product; 9. Very low advertising production cost; 10, extremely low advertising cost; 1 1, without bearing the cost of traditional media companies; 12, there are many kinds of commodity media and a wide range of choices; 13, which can meet the advertising needs of various industries.

Question 10: The return visit after the insurance publicity campaign is now a hot market for dividend insurance. The key to the return visit of dividend insurance is three issues: first, whether it is clear whether to pay in installments or in batches, second, whether to understand the uncertainty of dividend, and third, whether the policy is signed. Asking customers these three questions can actually roughly judge whether customers are misled during the insurance process. A related person from the operation department of Pacific Life Shanghai Branch said.

For life insurance customers, we should also pay full attention to life insurance telephone call back, after all, this is the best way to know the rights and obligations of the insured in detail. In particular, if the customer does not receive a return call from the life insurance company within the hesitation period of 10 days, it is necessary to pay attention to it and take the initiative to call the customer service department of the insurance company to inquire about the situation and safeguard their legitimate rights and interests.