Who would prefer this "Volkswagen scooter" when visiting Wuling Hong Guang MINI EV?

Hong Guang Mini? Electric cars, extraordinary cars in 2020.

Everyone must have heard a little about the legend of this car: the starting price is as low as 28,800, which is the price of three iphones11pro; After 20 days on the market, the sales volume exceeded 1.5 million, and the orders exceeded 50,000. Export complete vehicles to overseas markets in the future. ...

But just the official information disclosed above obviously can't satisfy people's curiosity about this new "magic car". And if you want to know more, you naturally have to rely on the store.

It's not easy to find a shop.

The first step in exploring a store is naturally to determine which store to explore.

Usually, the vertical website of domestic head cars will be the first choice. Because when looking for 4S stores, you can use it as a search engine. On the one hand, you can know the specific address of the store, on the other hand, you can see the approximate quotation.

But when you type "Hong Guang Mini? EV ",click on the" Dealers "directory, and then select the" Shanghai "area. There is a high probability that you will also make a gesture of stretching your neck forward and opening your eyes to express your doubts.

Because Shanghai is a huge first-tier city, there is only one Wuling 4S shop in the whole city. This is obviously contrary to Wuling's "mass line".

So in the face of unscientific search results, I had to open Wuling official website to make an inquiry. This time, the result is much more normal. As the picture shows, the number of dealers and service providers in Shanghai is still considerable.

Even on Chongming Island on the other side of the Yangtze River, there is a Wuling 4S shop, which is really a veritable "people's Wuling".

Then why is there only one 4S shop on a car vertical website?

The salesperson replied, "Well, if you want to upload store information, you have to collect money. All Wuling 4S stores in Shanghai are owned by the same owner. This is not to save money, so you only registered one. "

Test drive willfulness

The common test drive process is nothing more than the salesperson copying the driver's license first, then taking you for the first half lap according to the prescribed route, and finally giving you the test drive.

In contrast, the test drive process of this Wuling 4S store in Shanghai can be described as "willfulness".

What is the test drive route? If it doesn't exist, you can drive anywhere you want until it gets cold; The sales consultant showed you the car? It doesn't exist. Seeing that you have enough driving experience, I will "kick" you into the driver's seat and enjoy it.

Sitting in the Hong Guang Mini? EV's first impression is that this car is really XX high.

Although the size of the car body is very small, to be more precise, the height of the floor inside the car is forced to rise because the battery pack is placed under the car. Because the car body is too short, if you sit in a common semi-recumbent position, the driver's feet can't wait to squeeze directly from the front of the car.

How to describe Hong Guang Mini? EV's driving posture is similar to your usual eating posture. Just change the bowl in front of you to the steering wheel.

However, under the influence of the truck sitting posture, for example, the center of the steering wheel does not coincide with the center line of the seat, the brake pedal is in the normal throttle position, and the throttle is almost squeezed to the co-driver. It doesn't look so ergonomic, but in fact it's already too busy.

In terms of power, the output of 27 horsepower motor is quite linear, but the slope of this line is a bit low. The top speed is only 100kph, and the actual acceleration above 60kph is quite Buddha.

Chassis, actually don't mention it. It is not difficult to understand before McPherson that the rear multi-link hard bridge is really rare in the passenger car industry. Of course, this is not a rarity. Just find a Wuling lamp in the street and get down to look under the car. You will find that these are all Hong Guang Minis. The same EV. Therefore, the chassis texture of this car, please fill it yourself.

Endurance bloody collapse

Hong Guang Mini? There are three EV models, with a difference of 4,000 yuan between the easy model of 28,800 yuan and the free model of 32,800 yuan. The latter configuration includes full LCD instrument panel and manual air conditioner.

You need not worry too much. The extra 4000 yuan is enough to buy two small household air conditioners, because the former can't book a car at all.

If we narrow the scope to Shanghai, we can actually buy only the top Yuexiang model, which is 38,800 models. The reason is that according to the local policy requirements in Shanghai, only this version has the qualification of Shanghai brand new energy. Compared with the 328 version, the only difference is that the cruising range has been increased from 120km to 170km.

But there are 328 and 388 on sale in Suzhou next door, but the former is slightly less in supply, so you have to wait patiently for a month or two to pick up the car.

Wait, someone really bought the 120km version? Is this endurance really enough?

Answer the second question first. The data given by the sales staff in Shanghai is a bit optimistic. On the premise of air conditioning, Hong Guang MINI? The preferential range of EV battery life is about 70%, which is the 388 version of the nominal 170km, and the actual driving range is about 120km.

The salesperson in this store in Suzhou is sincere, saying that if the air conditioner is turned on, the actual battery life will be about 50%. If converted according to this ratio, the mileage of 388 and 328 versions is only 60km and 85km respectively.

Demand, demand, or demand

See this, Hong Guang Minnie? There seems to be something wrong with EV? Only from the product strength itself, it is true. But before we make a conclusion, let's go back to the first question above: Does anyone really buy the 120km version?

At the Hong Guang mini-bar? After EV went on the market, many people blindly speculated that Shanghai would be the main sales market for this model.

The reason is simple and direct. At present, the average price of a brand in Shanghai is around 90 thousand, so even if you buy Fit, you have to land more than 200 thousand. Where's Hong Guang Minnie? The road price of EV is only half of that of Shanghai brand, and it can still be unimpeded in Shanghai.

For those consumers who can't get the Shanghai brand, or the economic situation is average, and just need to drive into the city, there are more than 30,000 branded Hong Guang MINI. EV is undoubtedly an ideal travel plan.

But the reality is that this car does sell well in Shanghai, but it is not the best.

According to the salesperson, Hong Guang Mini? The regions with the highest sales volume of electric vehicles are Shandong and Guangxi. The former is the origin of this car, and the latter is the headquarters of Wuling, and there will be additional car purchase subsidies in the local area.

Whether it is Shandong or Guangxi, it looks like one east, one west, one south and one north, but it does have the nature of * * *: unlimited cards. Suzhou can refer to the reason why consumers in these areas finally choose such a seemingly "high or low" model.

One of the 4S shops visited this time is located in Suzhou. Like most cities in China, there are neither cards nor restrictions. Compared with some Shanghai consumers who are 50 kilometers away and covet green cards, will people here choose Hong Guang MINI? EV's motivation is more "pure": just to travel rather than walk.

They may work in a factory and commute 5km, even if the battery life of 60km is enough for one week; They may have just retired, and their children will buy a Hong Guang MINI? The only purpose of EV is to pick up her granddaughter from school, and the daily mileage may be as low as 2-3km.

They may also play more familiar but unknown social roles. They are not very rich and expensive. Even if the car price drops and the income rises, a conventional family car will still take away most of the family property.

So this kind of consumers choose Hong Guang MINI? EV is cheap for no other reason. In addition to the low price, new energy vehicles do not need purchase tax, saving a lot; The later maintenance cost is almost zero, which avoids the entanglement between various maintenance packages; 220V home charging also avoids the embarrassment of looking for charging piles everywhere.

As for not being able to run long distances, what do you think of buying a Hong Guang MINI? Has anyone thought about long-distance running?

After understanding this, it is not difficult to understand why some people choose the cheaper 328 version. The difference of 6,000 yuan is no longer negligible for consumers who want to buy 30,000-class models; Furthermore, 120km and 170km are actually not enough, but the former is even worse.

But for car owners who only run 5 kilometers a day, the difference is nothing more than 10 charging once a day or charging once every half month; What's more, Hong Guang MINI EV only has 9.3 kWh and 13.9 kWh small batteries, and it was completely resurrected overnight. There is no essential difference between the two versions.

So Wuling really doesn't just talk about "what the people need, we will make it".

Not excellent?

Although there are many third-party subsidy activities on the Internet in the early stage, it once made Hong Guang MINI? The price of EV is more "beautiful"; However, in the official 4S stores, the terminal market is still very stable.

There is no extra discount for the car price of 38,800. Fortunately, new energy vehicles are exempt from purchase tax; It is estimated that the insurance premium of 4000 yuan is not cheap, because car damage insurance is cheap, but compulsory insurance and three liability insurance are not linked to the car price; The licensing fees of 4S stores in the two places are slightly different. Shanghai offers 1.800, and Suzhou only needs 800.

Because you have to have your own charging pile to get on the Shanghai brand, there will be an extra charge for buying a car in Shanghai. If you have your own fixed parking space, the installation price of the charging pile package is 2200 yuan; Of course, the operation is to hang the charging pile in a special company, so only 1500 yuan is needed, but it can only be charged at 220V when going home.

The charging time is not much different, after all, Hong Guang MINI? EV only supports slow charging. According to the salesperson, the store will hold some activities irregularly. If you place an order at that time, the affiliated fee can be directly waived, and if you want to pile it up, you can make up the difference. However, most areas are not subject to this restriction, and there is no rigid requirement for charging piles.

In terms of financial policy, the sales brother of this 4S shop in Shanghai strongly does not recommend a loan: "You have to pay a small fee of several thousand yuan for a loan of 20 thousand yuan. It is not cost-effective to calculate interest. It is better to pay the full amount directly. "

As for Suzhou store, you can provide 3 18 interest-free loan, but you have to pay a handling fee of 2500 yuan first. In fact, the issue of quota is really none of Wuling's business. After all, the car price is more than 30 thousand Compared with the interest-free policy of mainstream brands, it is not cost-effective to simply convert the handling fee into interest rate.

Overview of aluminum channel

Finally, let's talk about Hong Guang Mini? The gift of EV

Now there are activities in the store, mainly delivery and maintenance, and the core project is vehicle inspection. Theoretically, in addition to wiper brake pads, brake fluid tires and other consumables, MINI in Hong Guang? There will never be anything else to replace it.

As for the 75 yuan tires rumored before, it's not so exaggerated. The cheapest one should be around 85 yuan.

If you and the salesman wait a little longer for 5 seconds, there is a high probability that he will also promise to give you the whole car film and foot pads.

But the really attractive gift, the answer is disappointing.

"Can you buy this car to send snail powder to Wuling?"

"Harm, there were activities before, and buying a car can be a lucky draw. But I've never seen a lottery ticket. We haven't seen what snail powder looks like until now ... "

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.