How to transform customers with maturity of two or three years?

we should do a good job in old customer marketing, and it is king to do a good job in old customer marketing to create a high conversion rate. Philip kotler, the father of marketing, found that the cost of acquiring new customers is five times that of retaining existing customers, the customer churn rate is reduced by 5%, and the profit is increased by more than 25%. It is very important to do a good job in old customer marketing, and it is king to do a good job in old customer marketing and create a high conversion rate.

Now, no matter government and enterprises, e-commerce or logistics finance are trying to use SMS platform, on the one hand, in order to consolidate contacts, retain old customers and tap new customers; On the one hand, it is to promote product sales and achieve the role of product promotion. Using CITIC Rongda's member marketing SMS can just meet your requirements.

SMS notification of member's recharge consumption, SMS care of members, launch of new products in stores, and sending of event information all belong to the application scope of member marketing SMS, which can effectively increase the stickiness of members, increase the repeat purchase rate and increase the unit price of customers.

so, how to achieve the goal of successful marketing by sending marketing short messages? Follow the following steps to make the marketing promotion of old customers easier.

1. Before launching SMS marketing activities, what is the purpose first?

is it for corporate brand promotion, promotion of new products on shelves, or expansion of product sales, etc. Clear the purpose, determine the user groups targeted by the activities, and then distinguish the activity.

2. Send targeted SMS

Send targeted retention SMS to new customers with low activity to avoid customer churn; Sending responsive member marketing messages to active old customers can help promote product promotion, deepen the impression of new and old customers, promote product conversion rate and achieve the goal of issuing orders.

3. Cleverly write short message copy

Short message marketing aims to attract users with words and achieve marketing purposes. High-quality member marketing short messages are concise and clear in content, and care and marketing are combined to increase transformation channels, so that users can remember you at a glance, get to know you and even be eager to cooperate with you.

4. Arrange the sending time reasonably

Identifying the audience and arranging the sending time reasonably can effectively reduce the risk of reporting complaints.