What are the advantages of sending short messages in groups?

At present, almost everyone has a mobile phone, or even several mobile phones. If you can send SMS advertisements to every target customer's mobile phone, the effect will be more direct than traditional advertising marketing and cheaper than online marketing represented by search engine bidding. How can we achieve the ultimate in massive SMS advertising and achieve super high cost performance?

Only when the short message advertisement is put into the people who need it in a striking way at the right time and at the right time can we achieve twice the result with half the effort. If people don't know, they will feel disgusted and be regarded as spam messages.

First, the right time means: the time when we advertise in groups. According to people's daily habits, we roughly estimate the four best time periods for mass SMS advertising, 8: 00-9: 00 in the morning. At this time, people may have time to carefully check the marketing messages on their mobile phones during breakfast or on the way to the company by car. In the morning11:30-12: 30, I was busy for half a day, and I began to have some leisure. I rummaged through my mobile phone, brushed Weibo, read short messages and relaxed. In the afternoon 17: 00 to 18: 00 and before 5: 00 pm, we should continue to deal with all kinds of work and be free after 5: 00 pm; At 20: 00-2 1: 30 in the evening, at this time, the majority of office workers have packed up their housework, eaten their dinner, started the last entertainment of the day, and are ready for bed.

Second, "the right time" refers to "in what state" the user receives the short message group advertisement. Promote the right products and brand advertisements to users at the right time, and the effect will naturally be good to no friends. For example, when people are bored on the train or long-distance bus, they receive short messages recommending mobile games; When they were shopping, two or three young ladies received advertisements for discounted promotional goods; Young couples who just bought a house will receive short message advertisements for preferential house decoration, home appliances and furniture purchase ... These advertisements seize the opportunity of appropriate push and stimulate the user's response rate to the maximum extent.

Third, the cost is low, which belongs to a publicity and promotion model that the public can bear.