Why are there so many players in the e-commerce industry, but only WeChat is dominant in social chat?

There is a formula that the value of social software is proportional to the square of the number of users. This makes WeChat’s status difficult to shake. Some time ago, Lao Luo made a bullet text message, which is said to be more user-friendly than WeChat. If your friends are not on it, will you use it? You only have a few friends on it, will you use it? This is the reason why social products are most difficult to make. If the number of users does not reach a certain scale, the product will be worthless.

Taobao and Pinduoduo are two-sided platforms. There is only a connection between merchants and users. If there are merchants, there will be users. Moreover, user stickiness is extremely weak. Anyone who buys something will shop around.

I think this is determined by the attributes of the chat social software itself:

First of all, let me point out that Tencent is indeed the dominant player in chat social software, but it is not just WeChat. , QQ still has a huge user base, and QQ and WeChat occupy most of the chat and social market in China.

The e-commerce industry can compete with others because the transfer cost for users to switch shopping websites or APPs is not high. They may only need to re-register an account and then use a bank card to complete the transition to the new platform. switch. E-commerce APP is a very personal APP, and you can completely decide whether to change to a shopping website. This is not the case with chat and social APPs, which have a transfer cost.

Let’s talk about socializing with strangers first. Since socializing with strangers is restricted by supervision (in order to prevent criminals from using it to carry out criminal activities), it has not developed so well. The mainstream of chatting and socializing is still socializing with acquaintances.

In terms of acquaintance social networking, the important point of acquaintance chat social networking is that if your friend uses a software, you must also use the same software as him, otherwise you cannot communicate. In terms of social chat, Tencent’s QQ entered the battlefield earlier and successfully gained a large number of users. Later, Tencent launched WeChat. When WeChat was first launched, you could use QQ to log in with one click. This opened a channel for QQ users to transfer to WeChat users, and then WeChat gradually became accepted by the public. When most of the people you know are using the same chat software, you have to go to the next one in order to get in touch with them, thus forming a closed loop. In this cycle, more and more people are inseparable from WeChat and QQ.

If you find a better chat software, but none of your friends are on it, your transfer cost will be huge. You have to convince important people you know to download and use it. This is almost impossible to accomplish. You can only follow the public and use the more common and popular WeChat and QQ.

In summary, there are no major changes in Tencent. As long as most people are still using WeChat and QQ, people must continue to use them due to inertia and cannot compete with others like e-commerce companies.

Because e-commerce is not social. It is a matter between the individual and the seller. Individuals can change platforms at will without affecting their shopping.

WeChat is a social network. Your chat needs to have many friends on the same platform. If all your friends use WeChat, it is inconvenient for you to switch to other chat tools such as MiLiao, DingTalk, etc.

Each e-commerce platform has its own characteristics and attracts different groups of consumers. WeChat is the only one, and Chinese people like to get together.

Zhuolu, the leader in the e-commerce industry, is right, because when e-commerce fights, the people benefit. For e-commerce platforms such as Alibaba, Tmall, Taobao, JD.com, Pinduoduo, Gome, and Suning, during major promotions, such as the 618 Mid-year Promotion and Double Eleven, one platform offers a 10% discount, and that platform offers a 100% discount. Fifteen points, there is also a competition for delivery speed and after-sales service. Therefore, there are more e-commerce platforms, which is a good thing for us ordinary people.

There have been a lot of e-commerce tricks recently, and I don’t understand them, but the battle between JD.com and Gome for major appliances 8 years ago was a real money fight. In May 2012, Liu Qiang Dong Weibo announced, "National recruitment of price observers from Gome and Suning. There are 5,000 stores across the country. Each store is equipped with two price observers from Suning and Gome. No matter which product, it must be 10% lower than theirs to encourage customers to enter the store." , before choosing electrical appliances, first open the apps of Suning and Gome Mall to compare prices. Once you find that the price of JD electrical appliances is high, you will immediately issue coupons to ensure that it is 10% lower than that of Gome'

Subsequently, Gome counterattacked, nationwide Major appliances in any store are 15% cheaper than JD.com.

It’s really a fight between gods and gods, and the people benefit from it.

As for social networking, Tencent has been the number one in the past 20 years. From QQ in 2000, to WeChat in 2013, and then to QQ injecting users into WeChat. By 2020, there will be cannon fodder Smn, Fetion, Latest, etc. were all crushed.

The unique advantages of WeChat are its complete functions, convenient communication, and strict capital control, and it is recognized by everyone. We need all our relatives and friends to use one platform. If there are too many social platforms, how can we communicate with aunts, uncles, colleagues and friends if there is an emergency? First call and ask which social software you are using? Download, register, and then communicate? The day lilies are cold.

I have commented on this in other posts. As far as Nanshan Pizza Hut is concerned, do you think Tencent will allow others to shake its dominance? ! Any sign of it will be nipped in the bud. Do you think there will be new social software? Didn’t you pay attention to Lao Ganma during this period?