About Mid-Autumn Marketing Copywriting

About Mid-Autumn Marketing Copywriting

Regarding the Mid-Autumn Festival marketing copy, when we need to complete an activity, we often need a good plan. The activity plan is a plan that defines the time, place, purpose, expected effect, budget and method of the activity. The following is the Mid-Autumn Festival marketing copy sharing.

Regarding the Mid-Autumn Festival marketing copy 1 1, let the roundest moon accompany you and me, and let the moon convey my wishes and blessings ... Happy Mid-Autumn Festival.

On February 8 15, we met happily, and the breeze brought a cool feeling. The full moon in Yin Hui is full of affection, happiness and love. I wish the Mid-Autumn Festival a happy and reunion!

3. Maple leaf is paper, autumn wind is a pen, blessing is ink, point out the stars, trace the white clouds, give them to the moon, and give them to you who are reading short messages. I wish you a picturesque life and happiness!

4. Give Qiu Feng the idea that has been brewing for a long time and let him interpret the melody of acacia; Let the heart longing for reunion leap into space and narrate the eternal theme under the laurel tree in the moon palace.

5, family, heart connected, with love around a big circle, even if the dream, no matter how far away, there will be a happy home in my heart.

6. Every Mid-Autumn Festival, the full moon is the most lovesick. Ask me how much I miss you, and the moon will take my heart away tonight.

7, you are a moon cake, I am a stuffing, always meet each other late; You are a kite, I am a thread, chasing you; You are the bright moon, I am the spring, beautiful for thousands of years!

8. The moon in Mid-Autumn Festival hangs quietly outside the window. I looked at it blankly, as if it were a mirror, and you and I were looking at each other, exchanging endless thoughts and blessings: Happy Mid-Autumn Festival, sweetheart!

9, Mid-Autumn Festival does not give gifts, send text messages to bless you, health and happiness will always accompany you, and good luck will never leave you! I wish you happiness every day.

10, you are the moon cake and I am the stuffing, and we will always meet when we are lingering; You are a kite, I am a thread, chasing you; You are the bright moon, I am the spring, round and complete for ten thousand years!

1 1. The moon said that she would arrange beautiful moonlight on the night of August 15th, and send my blessing to your eyes and write it in your heart.

12, full moon reunion, lack of separation. If ruthless, the full moon is also missing, if affectionate, the full moon is also missing.

13, moon! Do you know my heart? Moon! Do you know how I feel? May the moon bring you my sincere blessing: I tell you, I really want to eat that box of moon cakes you hid!

14, fold a paper plane, write down your thoughts and fly to the horizon, where it won't be too far, where the flowers are fragrant and the moon is full! That's where you are, and that's my hometown I miss most. Happy Mid-Autumn Festival!

15, Mid-Autumn Festival reunion, I wish you a happy face forever; Moon cakes are sweet, I wish you success in your career; With the company of a good wine gentleman, I wish you health forever; The Mid-Autumn Festival is another year. I wish you a sweet heart.

About Mid-Autumn Festival marketing copy 2 Mid-Autumn Festival moon cake marketing planning copy

I. Background of the event

The Mid-Autumn Festival on August 15th is a traditional festival in China. Every holiday season, moon cakes become gifts for relatives and friends to express their blessings.

Second, the theme of the event

Every festive season, moon cakes convey the true feelings.

III. Purpose of the activity

1. Establish the humanistic image of Miqi and promote sales growth.

2. Provide convenience for customers and attract more customers.

3, increase the visibility and reputation of the enterprise 4, spread the corporate image and enhance the brand image.

Fourth, the activity time

The eighth day of the eighth lunar month-August 15th * * eight days.

Verb (abbreviation of verb) promotion quota

Major shopping mall counters, supermarket windows, franchise stores.

Activity of intransitive verbs

1. Carry out group purchase business and provide group purchase discounts to facilitate the welfare distribution of all units and institutions. Where the one-time purchase amount exceeds 1000 yuan, it will be delivered to your door free of charge (within 5 miles).

2. According to different people, we have developed mooncake gift boxes with different prices, which are the first choice for gifts to relatives and friends, and also holiday gifts.

3. When shopping is over 180 yuan presents exquisite gift boxes or 30 yuan vouchers for any goods in the store.

4. When shopping, give a beautiful gift (such as candy and other beautiful small gifts).

Seven, publicity methods

Post posters, distribute leaflets and advertisements at various sales points through radio, television and other media.

Eight, store decoration

The environment layout of the restaurant and lobby should highlight the Mid-Autumn Festival atmosphere of "peace, reunion and celebration" as much as possible.

Nine, catering characteristics

1 and September _, a big moon cake was made and displayed in the lobby during the day to create an atmosphere of holiday reunion.

Before a formal meal, set up a big incense table, put the moon cakes on the incense table, invite the hotel general manager and star representatives to cut the moon cakes and announce the start of the reunion dinner.

2. There is a main table (about 10 people) in the middle of the dining room for the crew and stars attending the reunion dinner.

In principle, each hotel invites a staff member.

3. According to the needs of tourists, formulate the standard of economic, warm and luxurious reunion dinner, and provide menus respectively. The names of dishes listed in the menu must have the meaning of "reunion", which is implemented by the hotel.

Our company publicizes in a unified way, and the travel agency will contact the hotel on its own until the reservation is completed.

About Mid-Autumn Festival Marketing Copywriting 3 Mid-Autumn Moon Cake Marketing Planning Copywriting

Carry out "Quality Service Month" activities, providing free mooncake packaging service, free mooncake (gift basket) delivery service, mooncake (gift basket) telephone ordering service, gift basket giving service and mooncake (gift basket) mailing service. By strengthening quality inspection and service, we can gain an advantage in the competition.

Requirements of moon cake promotion products in Mid-Autumn Festival

1, moon cake requirements:

1) The varieties of moon cakes should be mainly reflected in the local popular brands, and the new varieties with different tastes developed by brand moon cake merchants are divided into three grades: high, medium and low, to meet the consumption needs of different classes of customers;

2) Ask mooncake suppliers to send promotional girls to provide mooncake tasting activities.

3) Complete the mooncake gift basket street before August 25th.

2, gift basket requirements:

1) This promotion mainly focuses on selling optional gift baskets, and each store sets up its own bundled gift basket packaging, with the name and product combination on it, and focuses on the display.

2) Designate gift baskets to be launched in high-grade (1 more than RMB 1,000), medium-grade (300-800 yuan) and low-grade (80- 1 98). The number of gift baskets designated by the purchasing department is about 8.

3) The suggested price of empty gift baskets is 10 yuan, and the purchasing department will prepare three kinds of empty gift baskets.

4) Gift baskets with commodity value above 200 yuan can be given free of charge 10 yuan gift baskets.

3, tobacco and alcohol requirements:

1) The purchasing department requires suppliers to provide empty boxes of main tobacco and alcohol (one for each store).

2) The ceremony must be prominently displayed, and it can also be displayed in the street of "moon cakes and gift baskets".

3) Tobacco and alcohol promotional products: Great Wall Red, Hongtashan, 555, Zhonghua, Yuxi, Furong Wang, Haorizi and other brand products.

4, drinking, health products, tea

1) Instant drinks, health products and tea are also good gifts, and there should be more special support and a large number of exhibitions. The number of varieties is not less than 20, and the newsletter is two pages.

2) Suggested promotional products: Wanji, Kangfulai, Joy and other brand products.

5, candy, biscuits, buffalo milk

1) Candies, biscuits and buffalo milk will also be in great demand during the Mid-Autumn Festival. It is also necessary to select 20 products from such products for promotion.

1) Candy and biscuit promotion products can choose brand products such as Jiadun Candy, Hsu Fu Kee, Jinsha Chocolate, Dove Chocolate, Yili Milk and Mengniu Milk.

2, North and South dry goods, more gifts and more promotions

3, grain and oil, suggestions: arowana, golden elephant rice, _ _ own brand rice.

4, daily necessities, chores, condiments normal specials

5, fruit requirements:

1) seasonal fruits are sold at special prices, highlighting the sense of quantity, such as apples, pears, Sunkist oranges, persimmons and red grapes.

2) Promote fruit gift baskets and choose beautiful fruits, mainly oranges, broccoli, green apples, plums, black watermelons and bananas. (The above fruits can be sold without special price or in small quantities. )

3) The Fresh Food Department should communicate with suppliers in advance, and ask suppliers to provide fruits with the best appearance and quality, so as to ensure the packaging quality of fruit gift baskets.

4) Shopping malls should strengthen the acceptance of fruit in gift baskets. The fresh food department is responsible for preparing fruit gift bags and fruit gift boxes.