The origin of thumb economy

A few years ago, I saw the eyeball economy in full swing on the other side of the ocean. Everyone is afraid of missing the express train on the information superhighway. They take out other people's spectra in droves to burn silver as gasoline. If they burn less, they are also afraid of making others laugh. The website of a second-rate newspaper also receives dozens of businessmen who talk about investment every day, but after throwing it away and burning it, they find that this "eyeball" is not easy to use in China, and many websites fall down like dominoes.

Even the three portals that were born for "eyeball" but almost died because of "eyeball" did not expect that they were on the verge of death. In 2002, a "thumb" who sent short messages saved them, so "thumb economy" became a network business model with China characteristics and became a big profit pillar of China website. The legend of "thumb" is not only that, but also the current "SARS" has been turned into the fuel of the network flying car. According to Sina, since April, the number of SMS messages sent every day has been 2-3 times higher than usual, which means that all enterprises involved in SMS business have benefited from it, and of course, the public who have reduced going out and meeting friends due to SARS have also benefited from it.

When it comes to "thumb economy", WAP (Wireless Application Protocol) can't be ignored. Although many ICP websites are burning money to attract people's attention, the battle in the wireless field has also begun. In March 2000, China Mobile Communications Group opened a global WAP commercial trial network in six major cities: Shanghai, Beijing, Tianjin, Guangzhou, Hangzhou and Shenzhen. In May, China Telecom launched the WAP network platform; China Unicom launched WAP commercial trial network in 20 cities including Beijing, Shanghai, Tianjin and Chongqing. At the same time, some Internet companies, mainly ICP companies, have also launched their own WAP websites. At that time, the service scope of WAP website in China was limited to news, weather forecast, ticket booking and stock market, which meant that it could only be received but not sent. Therefore, although some departments predict that 4 million people in China will access the Internet through mobile phones by the end of 2006, WAP has not been popularized in China due to the closure of many websites, slow Internet access and high cost.

The defeat of WAP did not damage the brilliance of Thumb, on the contrary, it showed that a larger and more convenient service market was shining. What else can I do besides texting with my thumb? Mobile phone charges can be settled online, so what other charges can be included in the mobile phone charges and settled together? Look at the current mobile phone, camera, video, MP3, Internet, games, satellite positioning ... It seems to be omnipotent, but people still think it is not enough. Look online and think offline. At present, the most urgent thing seems to be mobile commerce (B2B, B2C, C2C). It is said that the Japanese have settled accounts by mobile phone.

The thought of shopping with a mobile phone is really cool, and your thumb will be tied when you move it. But on second thought, it would be terrible if someone else found (stole) this mobile phone and the account would never be finished. Besides, this wireless signal can't be covered everywhere. If it is intermittent, it is even more urgent if the account is not settled. In short, can this thumb (wireless) be worth ten fingers (wired)? Is it safe and reliable?