What are the marketing channels for the education industry?

Marketing channels in the education and training industry vary depending on the education and training category. The main categories are as follows:

1. Internet marketing: educational product websites, search engines, promotion of other networks Promotion website customer service consultation sales representative telephone and face-to-face sales. (At present, it has the widest scope of application. You can find out by logging on to the websites of several educational institutions. It is especially suitable for educational products with wide customer coverage)

2. Telemarketing: for purchasing, information collection, questionnaires, etc. Use the customer list collected through this method to conduct return visits, invite door-to-door visits, and complete sales.

3. SMS sales: same as phone sales.

4. Advertising media placement: print media, outdoor advertising, new media. By placing advertisements, attract customers to call to inquire about educational products, thereby inviting customers to visit you to complete sales.

5. Outdoor roadshows: Large-scale roadshows are held around schools, in places where target customers gather, and in areas with a large flow of people, for the purpose of collecting information about intended customers or directly leading them to the campus for consultation and registration. Through activities, we can collect customers Information and brand promotion purposes.

6. Outdoor dispatch: Full-time and part-time staff promote the brand through outdoor dispatch, and collect information on prospective customers by filling in experience class registration forms and questionnaires.

7. Lectures: Invite customers in the name of lectures. There are two types of lectures. One is a lecture focusing on brand promotion. People who engage in English training often do this, such as Yu Minhong and Li Yang of New Oriental. Crazy English, and that Fatty Luo. The other type is mainly about enrollment, mainly attracting customers to your door.

8. Others: customer word-of-mouth marketing, agency recruitment, etc.