The difference between product placement and non-product placement

Implantable marketing, also known as implantable advertising, refers to the strategic integration of products or brands and their representative visual symbols and even service content into various contents of movies, TV dramas or TV programs, so that the audience can unconsciously leave an impression on products and brands through the reproduction of scenes, and then achieve the purpose of marketing products. Product placement is not only used in movies and TV, but also in various media, such as newspapers, magazines, online games, mobile phone messages and even novels.

Product placement is a soft advertisement, which affects consumers implicitly, and often achieves the advertising effect of four or two thousand pounds;

Non-implantable advertising is generally hard advertising, such as some traditional advertising forms, which are compulsive and easy to be ignored or rejected by consumers.