The difference between industry short message and marketing short message in advertising law

1, industry SMS provides customers with targeted logistics tracking, e-commerce platform and other forms, without advertising and marketing functions; Marketing information is indiscriminate, sending out useless information for no reason, disturbing normal life.

2. From a technical point of view, the arrival rate of industry short messages is much higher than that of marketing short messages. The arrival rate of marketing short messages is usually between 50% and 60%, while high-quality short message channels can keep its arrival rate above 95%.

3. In terms of operating costs, the proportion and professionalism of industry SMS from technical team, channel operation to customer team are much higher than that of marketing SMS. From the construction of SMS platform, the docking of SMS interface of user products, the feedback of post-development status, etc. We need a group of strong operation and maintenance personnel. Every sent SMS verification code has a corresponding audit mechanism in the background, which is incomparable with the fact that marketing messages can only be sent through the gateway.

4. In terms of market capacity, industry SMS, as the just-needed mobile Internet, has a blue ocean market of 654.38+07 billion, which is the daunting height of marketing SMS at first sight. Even today, with the continuous progress of science and technology, various fresh verification methods such as biological verification and graphic verification emerge one after another, but industry SMS is still the most important tool favored by merchants, with advantages that cannot be ignored.