Food Marketing Plan Sample

#综合# Introduction People depend on food, and food accounts for a very important proportion in people’s lives. The following is a sample food marketing plan written by none, welcome to read!

Sample of a food marketing plan

With the development of catering enterprises, the progress of society, and the improvement of people’s ideological awareness, the public’s requirements for food are not just about filling their stomachs. In the past, The bad consumption habit of "big fish, big meat, and pomp" has been gradually abandoned. Consumers are paying more and more attention to the integration of dietary nutrition and hygiene, environmental protection, and catering culture. In order to reflect my own value, I summarized my more than ten years of practical experience in the catering industry and applied it to medium-sized vegetarian restaurants and corporate planning. We hope to cooperate with people with lofty ideals who share the same ideals to create a healthy brand catering company.

Since ancient times, food has been the most important thing for people. China's first medical classic, "The Yellow Emperor's Internal Classic", starts from the perspective of balanced nutrition and diet in people's daily lives and requires people to "eat five grains for nourishment and five fruits for help." , Five animals are beneficial, and five vegetables are "supplementary" to replenish lean energy and maintain longevity, among which cereals, seasonal vegetables, and fruits occupy the main position. Usually restaurants attract customers by being economical, affordable and convenient, but I don't take advantage of low prices. I draw on the advantages of existing vegetarian restaurants and combine them with my own innovative ideas. Through site selection, interior decoration, personnel recruitment and training, as well as personalized services with dish characteristics and complete marketing methods, customers can understand the correct eating methods that are perfect, healthy, green and nutritious, reflecting the core competitiveness of the company, that is, the company serves customers What special benefits and added value does the product bring?

1. Site selection

Conduct detailed investigation and analysis of the market, understand the surrounding environment and geographical location, visibility of service facilities, and supply of production raw materials. Are there residential buildings, office buildings, large manufacturers, and the consumption power, eating habits, and preferences of the targeted consumer groups? Understand the strength and scale characteristics of surrounding competitors. An initial determination must be made in person. The proposed business area is 500 square meters, which must have three connections (water, electricity, and gas). The relevant departments should be consulted to see whether it is prohibited to build a restaurant.

2. Positioning

When selecting a store location, determine the consumer positioning based on market analysis and investigation. The per capita price is 50 to 60 yuan. It features natural foods and wild fungi, highlighting the cultural concepts of food nutrition and health preservation.

3. Product after-sales

Establish customer files and complaint handling team. Create detailed customer profiles and send text messages or phone calls to send blessings and greetings on holidays, birthdays or special days. Build a good customer base. Complaint handling team. Handle complaints as soon as possible and obtain a satisfactory result from customers, prevent the situation from expanding or having a negative impact on the corporate image, and handle customer complaints reasonably and perfectly.

IV. Institutionalization of internal management

Improve various forms and systems, employee manuals, kitchen position responsibility systems, service manuals, dish standard production sheets, employee information sheets, inventory reports, Monthly expense form, takeout record form, meal ordering form, membership card, employee suggestion box.

5. Personnel Recruitment

The front office foreman and main kitchen staff will be held by themselves, other personnel will be recruited from the society, and the front office waiters will be recruited by the school, and preliminary assessment and training will be carried out at the same time. , recipe customization, employee handbook and learning of various systems. Train employees: Be familiar with the corporate culture, fully comply with all rules and regulations, work processes, job skills, professional ethics, grooming requirements, and ten habits:

1. Know the restaurant’s goals, values, and work scope.

2. Use surnames to address guests to increase affinity. When meeting guests’ needs, provide cordial service and greet guests warmly.

3. Customers are given priority at any time and place.

Part 2 Sample Food Marketing Plan

1. Project Background

Chinese people love to eat dumplings. In addition to their diverse tastes, the main reason is: In the course of thousands of years of development, dumplings have become a food with auspicious meanings.

For example, the skin of dumplings is round, and Chinese people pray for reunion and perfection. This is very suitable for the needs of Chinese people. The shape of dumplings is oblate, which is very similar to the shape of Yuanbao, a symbol of wealth in ancient times. Especially during the Chinese New Year, when the family reunites to eat dumplings when bidding farewell to the old and welcoming the new, it means that in the new year, they can increase their wealth and live a better life. Well, what's more important is that dumplings are filled with fillings, and various auspicious things can be included in the fillings. For example, when people get married, peanuts and chestnuts can be stuffed into the dumpling fillings, which means that they will have a baby early.

The small dumpling carries so many auspicious meanings, making it inextricably linked to traditional Chinese customs. Since ancient times, there have been many folk customs of eating dumplings, such as eating dumplings on New Year's Eve, eating dumplings on the fifth day of the lunar month, and eating dumplings on the Winter Solstice. There are also many legends about the origin of dumplings.

Although it is just a legend, eating dumplings during the Winter Solstice has become a custom for people in the cold areas of northern China. After the winter solstice comes nine cold days, the coldest days of the year are coming. Old people often say that if you don't eat dumplings on this day, your ears will freeze. The hot dumplings drive away the coldness of winter and add warmth to people's hearts.

2. Guiding ideology

Promote this delicious food to be hygienic, convenient, delicious, fast, and loved by everyone. This will bring new highlights and selling points to the market. Because it is not a so-called advanced product, but is closer to consumers with its ancient traditions, customs and flavors. Once it enters the market, it is easier to be accepted by people. This will give it everlasting vitality.

After years of research and development, we are constantly searching. Using modern food engineering high technology, we finally developed the latest technological product - ready-to-eat kimchi. It inherits hundreds of years of traditional kimchi technology and recipes and is made with specially designed kimchi machinery and equipment. It not only replaces some extremely cumbersome procedures, but also can produce the desired varieties in the order of kimchi time. Moreover, there is no need to use other fishing tools to avoid contamination, thereby extending the storage time; what is even more special is that due to its fast brewing method and traditional craft secrets, its brewed dishes have the functions of digestion, stomach strengthening, blood pressure reduction, blood circulation, and Beauty and cancer prevention effects. Therefore, once it is launched, it will definitely be favored by consumers, especially middle-aged and elderly people and busy working people who will never tire of eating it. Nowadays, ready-to-eat kimchi is no longer a simple seasonal food, but has become a delicacy that can be eaten at any time throughout the year, and will definitely be favored by many consumers. It is indeed a good project for small and medium-sized investors to start their own businesses. Small pickle big article. There are many people who have made a fortune by making kimchi. For example, a professor from Tianjin Business School started the kimchi business and earned 4 million yuan in just two years. Now the 64-year-old professor will invest another 13 million yuan to build a truly industrialized kimchi factory.

The research and development of this project not only considered the interests of consumers, but also considered the feasibility of production. The investment in fixed assets is low, the rate of return is high, and the development prospects are good. The price of ready-to-eat kimchi is 7 yuan to 10 yuan per kilogram, and the cost is only 30%. For another example, a restaurant with a daily turnover of around 20xx yuan sells nearly 3 kilograms of kimchi per day. For example, in some medium and large cities and surrounding areas, based on the annual demand of more than 40,000 catering companies of 200,000 tons of kimchi (the annual output of self-made kimchi is about 50,000 tons), it can be seen that they need to be purchased from the market every year (the market yearly gap) amounted to 150,000 tons. This gap alone illustrates the potential of the market.

This project technology can make instant kimchi in various flavors and varieties. And it can be made into products with a shelf life of six months at room temperature. It constantly creates new highlights and new selling points for the market, brings huge profit returns to production and operating companies, and also brings many surprises and tastes to consumers.

3. Capital investment

1. Fixed assets (this investment is a small-scale investment in advance): about RMB 90,000 [excluding factories, pressure boilers (2T) and vehicles ].

2. Working capital of 30,000 yuan.

3. The initial preparation fund is 10,000 yuan.

4. Packaging 30,000 yuan.

5. Marketing (marketing expenses) 20,000 yuan.

6. Unforeseen expenses of 20,000 yuan.

IV. Main tasks and steps

(1) Preparation and establishment of the enterprise, from preparation to trial production, takes 3-6 months.

(2) Funds, personnel, etc. can be invested in installments and batches. From small expansion to gradual development. Principle: Sales gradually increase, funds are gradually invested, factories are gradually expanded, equipment is gradually increased, and personnel are gradually increased.

(3) Issues that should be paid attention to when doing marketing (suggestions)

1. You can adopt a marketing method that uses multiple channels (including e-commerce) and do a good job in promotion. Aim to reach the break-even point as quickly as possible. Integrate all resources and distribution systems into mainstream channels as soon as possible.

2. Enter the leading store as soon as possible, drive the second-level stores, and coordinate with agents. And continue to gradually expand to form a sales network, and segment channels and markets.

3. Gradually promote the market and expand market share (share).

4. Gradually establish the brand and corporate image.

5. Further segment the market, expand and deepen it, and launch new products in a timely manner.

5. Benefit Analysis

(1) Annual output: about 150 tons.

(2) Annual output value: approximately 2.1 million yuan (based on selling price of 7 yuan per catty).

(Three) annual net profit: approximately RMB 1 million.

(4) Net profit rate: about 50.

VI. Other conditions required for the project

Personnel: 10 people

Factory building: more than 100 square meters

Water: T/h

Electricity: 20KW

7. Risk prediction

This project belongs to the high-tech modern food engineering. Features: long research and development period, high technical content, and long self-protection period. In particular, it makes it more difficult to imitate, counterfeit and counterfeit, thus maintaining strong competitiveness.

Conclusion: The investment in fixed assets is small, the risk is small, the rate of return is large, and the market prospects are broad. There are few competitors, results are achieved quickly, and it is easy to form a monopolized technology, monopolized market, and monopolized profits. This is a favorable situation.

8. Product development ideas

1. An enterprise can start a business and develop as soon as possible and remain invincible without four elements. That is: marketing, capital, technology, and team to form a platform and guarantee for corporate entrepreneurship and development. When you have the resources, you should also highlight the word "fast" and capture the market quickly to avoid unnecessary competition and consumption.

2. The above-mentioned products are aimed at mid-range consumer groups. Faced with the current market conditions in domestic cities, it is a wise move to position its products as hardcover, high-quality, and medium-priced.

3. It is advisable to adopt the strategy of placing multiple eggs in multiple baskets. Diversify its product varieties, specifications, flavors, etc., thereby forming a strong market impact and obtaining huge profit returns.