Introduction of Network and New Media Specialty

Introduction of Network and New Media Specialty

By focusing on the network economy, the network and new media specialty is in urgent need of talents in the international and domestic new media film and television industry who are proficient in film and television planning, creativity, production, scriptwriting, film and television shooting, film and television editing, lighting technology, sound production, film and television finance, film and television promotion, drone aerial photography, virtual reality technology, new media product operation, network visual media production, network marketing and other compound "whole industry chain" talents that seamlessly connect with the market and enterprises. Let's briefly introduce the network and new media I brought to you. Welcome to reading.

1 cultural goals

By focusing on the network economy, this major aims to cultivate compound "whole industry chain" talents who are in urgent need in the international and domestic new media film and television industry and are proficient in film and television planning, creativity, production, scriptwriting, film and television shooting, film and television editing, lighting technology, sound production, film and television finance, film and television promotion, drone aerial photography, virtual reality technology, new media product operation, network visual media production, network marketing, etc., and seamlessly connect with markets and enterprises.

2 professional characteristics

By the end of 20 13, China's e-commerce economy had reached 10.2 trillion yuan. Under the background of the rise of e-commerce in big countries, the formation of "e-commerce economy" and the sweeping of industrial internetization, the all-media era has arrived.

In the next 20 years, the network economy represented by network and new media will set off the fourth wave of globalization. Digital creative industries are listed in the Catalogue of Key Products and Services of National Strategic Emerging Industries, and become five emerging pillar industries alongside emerging technologies, biology, high-end manufacturing and green low-carbon industries.

The core competitiveness of network and new media industry is content creativity and content marketing, and its talent demand will show a blowout trend. This major is highly forward-looking and technical, with bright prospects for personal career development and stable and rich income.

"Building a specialty in the industrial chain" is our professional concept. Taking the training of "talents in the whole industry chain" as the highlight of the course, taking the industry elite as the guide, leading by cutting-edge knowledge, the course design is closely related to actual combat, emphasizing the cultivation of professional ability, and the school-enterprise cooperation runs through the whole training process, and is committed to creating multi-functional cross-border talents for content production and content marketing.

We adopt the "classroom+enterprise" dual-innovation training mode to build enterprise classrooms and innovate teaching methods; Molding applied talents, mastering the initiative of starting a business, making students' basic qualities and abilities meet the market demand and salary; Let students' classroom learning seamlessly connect with the actual combat experience of enterprises, and transform students' learning achievements into actual combat experience, adapt to new needs and create a new life. After entering the senior year, students directly enter the "Merrill Lynch Capital Oriented Talents Training Experimental Class" jointly established by the College and Merrill Lynch Capital, which directly opens up employment channels for students.

Leader of Network and New Media Discipline

Wang, male, associate professor, deputy director of the research and development center of cultural and creative industries of Siyuan University, and head of the media department. She once worked in the East Asia Department of McGill University in Canada, engaged in the research of women's writing and literature in Ming and Qing Dynasties, poetry criticism, the history of Western Sinology, narratology and so on. And participated in the textual research of the database of women's works in Ming and Qing Dynasties, a cooperative project between the East Asian Department of McGill University and Harvard Yanjing Society. He has been engaged in news editing and editing for 30 years in china national radio and China International Radio Station, and has participated in large-scale on-site reports and in-depth reports such as earthquake relief, ten thousand songs, snow watch and the Tao Te Ching Forum. In cooperation with Shaanxi Communications Music Broadcasting Station, we have planned and organized nearly 100 lectures on parenting education, culture and humanities, such as Looking Back at Yushu, Crossing the Great Qinling Mountains, and Teenagers Studying in Three Kingdoms in China. Written internal reference has been instructed by party and state leaders for many times, and many news works have won the first prize of China Broadcasting Award, the second prize of China News Award, the second prize of NPC Good News Award and the first prize of Shaanxi Good News Award. He has directed and produced many Shaanxi dialect TV dramas in Shaanxi TV Station and xi TV Station. Participate in the planning, production and distribution of eight prime-time TV series "Wonderful Adventure" and "Wonderful Love" premiered by the Central Committee; Has been engaged in the research and development of tourism e-commerce and enterprise management, and the developed Internet tourism experience marketing system, customer system and distribution system have obtained the national software copyright registration.

Network and new media professional leader

Yan Bing, male, associate professor, professional leader of network and new media. Graduated from Air Force Engineering University, studied in Armored Forces Technical College of PLA for one year, and served as the director of Modern Education Technology Center of Air Force Radar College. Engaged in film and television program production and advertising planning for 20 years. He has compiled 6 academic works and teaching materials, published more than 20 papers and filmed more than 28 TV teaching films. TV series such as Starting Point, Striving Footsteps, Gobi Sword and Heavenly Road are broadcast on CCTV. Advertising planning of China Unicom, Monkey King cigarettes and Jianlibao drinks. It has been well received by the production unit.

3 main courses

New media communication, introduction to network and new media, creativity and planning, advertising, introduction to film and television art, data analysis of network and new media, cultural industry management, documentary creation, photography technology, film and television camera shooting, network graphic video editing, new media economics, media and marketing, film and television script creation, production management, TV program director, film and television post-editing, special effects design and production, short video creative production, film and television animation design and production.

4. Experimental training base and school-enterprise cooperation

This major has many school-enterprise units and off-campus training bases, including Meilin Capital, Shenzhen Ding Feng Times Film Co., Ltd., Beijing Ding Feng Legend Film Culture Co., Ltd., Universal Win-Win Film Culture (Beijing) Co., Ltd., Beijing Tianmu Yuan Hang Aviation Technology Co., Ltd., Xi An Lin Shu Film Culture Media Co., Ltd., Xi An Yang Fei Film Culture Media Co., Ltd., Xi 'an Yunshidian Film Culture Media Co., Ltd., Beijing Bunny Run Film Technology Co., Ltd., etc. It provides students with a high-level training platform

This major has five on-campus training rooms, such as graphic design, film editing, graphic output, studio and studio, and four on-campus training rooms, such as network and media studio, film editing studio, graphic design studio and digital video studio, which are specially designed for students to simulate their work practice. At the same time, combined with the school TV station, school website, Weibo, WeChat official account and other on-campus training platforms to meet the requirements of students' on-campus training.

5 Employment destination

Graduates of this major are oriented to the field of network economy, including planning, creativity, director, cameraman, post-film editing, audio special effects production, graphic design, lighting engineer, producer, documentary director, film and television program promotion, aerial photographer, virtual reality application, network visual media production, film and television guidance, film and television distribution, planning director, network news editor, web page design and production, and network multimedia. Graduates have a wide range of career development fields, rich income and guaranteed self-employment, which has laid a solid foundation for students to move towards a higher-end career platform.

6 Professional related qualification certificate

Photographer's professional qualification certificate, assistant network editor's certificate, secretary's qualification certificate, Putonghua grade certificate, English grade certificate, computer grade examination certificate, etc.

;