Hotel Dining Dragon Boat Festival Activity Planning

Pick a bunch of mugwort leaves to ward off evil spirits, hang them at the door, steam a pot of sweet zongzi on the dining table, and make a pot of rich wine to fill the glass ... The following is the "Dragon Boat Festival activity plan for hotel catering" I compiled for your reference only. Welcome to read this article.

Hotel Dining Dragon Boat Festival Planning (1) Activity Time:

20xx year x month x day -20xx year x month x day.

Activity theme:

Xxx catering celebrates the Dragon Boat Festival.

Participating hotels:

Xxx Food City, xx Food and Seafood City, xxx Food and Seafood Plaza, xxx Restaurant.

Activity content:

1. On the day of the Dragon Boat Festival, the chef introduced a variety of exquisite and affordable family reunion dinners with the Dragon Boat Festival culture as the content, and introduced several special Dragon Boat Festival dishes.

2. On the basis of the existing coupons in the store, each table will be given a small zongzi, and each guest will be given X (the store will purchase it uniformly according to the required quantity until the gifts are used up). Note: When the mall declares to give away the needed zongzi, it also needs to buy the number of zongzi and eggs (each employee gives X zongzi and X eggs) needed for the Dragon Boat Festival, and report them to the company's purchasing department before X and X respectively.

Third, guests who eat two meals on the same day can send colorful ropes. Whether to implement or not, the number of gifts is decided by the store executives according to the actual situation.

Four, each store according to the actual situation to decorate the store environment, collect or purchase mugwort leaves, zongye. Decorate the ordering area with zongzi leaves and mugwort leaves, or hang or insert them in vases and place them in the main customer positions in the store: bar, cashier, etc. The emphasis is on rendering the festive atmosphere. If it is inconvenient, coordinate with the company in advance.

On the day of Dragon Boat Festival, all the shops hung banners of Dragon Boat Festival, which read: Li Yong Dining, Celebrating Dragon Boat Festival.

6. Send a short message about Dragon Boat Festival. The message reads: Zongzi Ai Yeqi is fragrant, and the special dishes are delicious. Li Yong Restaurant invites you to share this wonderful Dragon Boat Festival.

Publicity items:

1. The planning department uses the SMS platform to send short messages to customers and make holiday banners according to the publicity requirements!

2. The network department is responsible for publishing the relevant information of this activity on the company website in the form of instant news.

Precautions:

1. Each store will report the required quantity of zongzi to the company's purchasing department in advance according to the operation situation, so that the company's purchasing department can place an order.

2. At the same time, all stores should do a good job in training activities and sales skills.

Planning of Hotel Dining Dragon Boat Festival (2) I. Activity Time

During the Dragon Boat Festival holiday.

Second, the venue of the event

The sixth floor of xx Hotel.

Third, the theme of the event

Qian Shan's Brown is love.

Fourth, the active object.

Members, individuals, families, relatives and friends during the Dragon Boat Festival.

Verb (abbreviation for verb) combination of promotional activities

1. During the activities of Housekeeping Department, the business strategy of "giving blue discount coupons in advance" was adopted, and a gift box coupon of xx yuan was given when the room was opened in cash.

2. The Food and Beverage Department launched the following promotional activities with the theme of "Brown" in Qian Shan.

(1) Enjoy a 10% discount on food in Building X during the event. Single table consumption exceeds xxx yuan to send new dishes.

(2) Western restaurants provide these benefits: if more than three people (including three people) come to the restaurant for dinner on holidays, one person is exempted. During the activity, two people can enjoy special afternoon tea without one person. Anyone who comes to the western restaurant for dinner will be given a meal voucher at each table.

(3) The second activity will be held on X-day. In the restaurant, the chef of the Western Kitchen Bakery will personally demonstrate the making of zongzi, and the guests present at that time can experience the fun of making zongzi in the "xx Restaurant".

(4)xx Dragon Boat Festival glutinous rice balls are xx yuan/month and xx yuan/basket.

4. Promotion time: 20xx years, x months, x days -x months, x days.

Dinner: xx: XX-XX: XX Yuan/person.

Venue: Western restaurant on the first floor of xx Hotel.

Intransitive Verb Budget and Advertising Planning

The rolling broadcast of TV publicity is expected to be xxx yuan. Publicity materials. The cost of xxx sheets per page is xxx yuan. Newspapers, newspapers and so on. All mobile phone mantissas in xx, 6, 8 and 9 users and members are covered by carpet SMS. It is expected to send xxx articles, and it is expected to be xxx yuan.

Dragon Boat Festival planning of hotel catering (3) 1. Marketing purpose:

Large-scale promotion activities will be carried out during the Dragon Boat Festival holiday to improve product sales and market competitiveness, expand the popularity of this farmhouse, stimulate consumption channels and effectively grasp consumer information.

Second, the marketing objectives:

1. A successful consumer group who transferred from flying school to major (please stay in the dormitory, usually 4 people, each with a 50 yuan or so).

2. Year-end parties between students' union and various club classes (about club 10, about 30 classes, about each 30 yuan).

3. The general consumer groups in the Flight Academy

4. Social consumer groups

Third, the marketing time:

20xx x month x day ~20xx month x day (May x day to May x day of the lunar calendar) (the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent).

Fourth, marketing and publicity methods.

1. Discount promotion: discount and reduce prices, use powerful and effective price tools, and adopt multiple preferential combinations for publicity.

2. loquat picking publicity: eat and have fun! Loquat is better here!

3. Dragon Boat Festival cultural propaganda: Use the momentum caused by the influence of festival activities to highlight strong brands and strong marketing styles.

Membership card promotion: VIP membership cards can be discounted if the consumption is full of RMB or group consumption.

5. SMS group sending platform publicity: send SMS about the activity to all students of the flight academy.

6. Telemarketing promotion: Call the President of Student Union and the President of the Association of the General School of Flying Academy to promote group meals.

7. The day before and during the activity, distribute leaflets in the channel with the largest traffic (snack street or school gate), and be responsible for conveying the first-hand information of the activity to consumers.

Requirements: Good image and temperament, neat dress, and obvious signs of this farmhouse.

(Suggest uniform clothing)

Verb (abbreviation for verb) marketing theme

Inherit the traditional simple culture and feel the delicious characteristics of farmers.

Subtitle "Orchard New Village Dragon Boat Festival Carnival looks forward to your participation".

6. Promotional products:

The characteristic culture and food of this farmhouse.

Seven. Specific marketing activities:

Mode:

1, discounted food stimulates consumption.

2. This activity focuses on Zongzi as a promotional product and Sichuan local Dragon Boat Festival food, and carries out different food collocation sales and holiday packages.

3. The Dragon Boat Festival reunion dinner is launched, and all groups (over X people) consumers can enjoy X discount.

4. Say hello to the students of Civil Aviation Flight Academy of China. All students of Civil Aviation Flight Academy of China can receive a holiday gift package (Dragon Boat Festival special food and Dragon Boat Festival colored rope in xx area) with valid certificates such as student ID card, examination certificate and ID card.

5. Reproduce the traditional Dragon Boat Festival culture, explain the origin, development, changes, current situation and other aspects on the spot, and include an interactive session of interesting questions, and the winner will receive a holiday gift package.

Eight, activity culture atmosphere creation operation:

Activities such as hanging calamus, wormwood and sprinkling realgar wine can be carried out by inserting mugwort, calamus, willow branches, wearing colored ropes, activity spots, etc., and inserting colored flags to attract consumers to stop and watch and set off the theme activity atmosphere; Place the theme background and content description materials in an eye-catching position at the activity site to ensure that the activity area is at least 50 square meters.

In order to enhance the attraction and atmosphere of the event, song and dance performances or special entertainment activities that local people like can be held at the event venue.

To engage in these activities, we must be prepared, the venue layout, the choice of the host, and the choice of entertainment content.

Nine, personnel arrangement:

This activity is operated by our farmhouse as planned. In order to ensure the smooth implementation of this activity, we need to appoint someone to be responsible for two details in the implementation of the activity:

1. Single-page distributor: During the activity, leaflets will be distributed in the channel with the largest traffic at the activity venue during business hours every day, and the first-hand information of the activity will be delivered to consumers. The requirements are: good image and temperament, neat dress, and obvious signs of this farmhouse.

(Suggest uniform clothing)

2. Managers of competition activities: In order to ensure the orderly activities, special persons must be appointed to manage the competition materials, lottery and prizes, so as to avoid unnecessary disputes and influence the brand image.

Planning of Hotel Dining Dragon Boat Festival (IV) 1. Time:

Xxx year x month x day.

Second, the location:

Xx hotel.

Three. Goals and objectives of the activity:

1, let customers know about the hotel, and dispel customers' concerns about consumption grade;

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing site resources and mobilize business potential in a short time;

4. Consolidate the sales force of the hotel, mobilize the enthusiasm of all staff and bind up the operation. Hotel Dragon Boat Festival marketing plan.

Fourth, public goals:

Suitable for family, relatives and friends during the Dragon Boat Festival.

Verb (abbreviation for verb) positioning:

"Happy Dragon Boat Festival, Happy Family, Happy Family" is unique in advertising, and its activities are refreshing, creating a warm and warm atmosphere at the festival.

Sixth, the combination of promotional activities:

1. Housekeeping department adopts the business strategy of "sending food and beverage coupons", and opens 1 room in cash to send food and beverage coupons to 20 yuan.

2. In the name of "Happy Dragon Boat Festival, Happy Reunion and Happy Family", the Food and Beverage Department carried out the following publicity activities.

(1) The specialty of the food city is xx yuan, and Yanjing pure beer is bought for one free.

(2) 20% discount for VIP room dishes. If you spend more than xxx yuan, you will get a coupon of xx yuan and ktv in the afternoon.

(3) With the Dragon Boat Festival culture as the content, various exquisite and affordable Dragon Boat Festival group banquets suitable for family gatherings are launched, and the group banquets are scheduled to be sent to ktv for performance in the afternoon. And launched several Dragon Boat Festival specialties.

(4) In this series of activities, we must grasp the principles of "authentic" and "authentic". Family dinners and gatherings of relatives and friends are the main sources of tourism at this stage. Then the hotel's products should mainly meet the needs of such guests. The dishes should be light in taste, suitable for all ages, large in quantity and moderate in price. Banquets of various grades should be launched in time, with special dishes, signature dishes and new dishes interspersed here, so that consumers can fully understand the chef's level of the hotel and promote the establishment and promotion of the hotel image brand. This is the main purpose of this marketing and the theme project of this activity.

3、ktv。

(a) the opening of evening consumption, send food consumption volume to xx yuan.

(2) Those who spend more than xxx yuan will be sent to the meeting place in the afternoon for another room and a pot of tea.

(c) Those who spend more than xxx yuan on food and beverage will be given a ktv afternoon box.

4. Sauna Center.

Full set of xxx yuan.

Send food and beverage coupons xx yuan.

Seven, marketing effect analysis:

1. The sales targets of all operating departments of the hotel are inclined to the catering department, and the popularity of catering is promoted through departmental linkage.

2. This activity will make customers leave many beautiful and sweet memories and deepen their understanding of the hotel.

3. Through this marketing plan, the goals to be achieved are: guest room X million yuan/day, catering X million yuan/day, ktvx/ X million yuan/day, leisure center X million yuan/day. Total x million yuan/day.

Eight, budget and advertising planning:

1 50 banner advertisement.

2. SMS coverage. It is expected to send xxx articles.

3. Rent a special publicity car.

4. The taxi was advertised.

5. Organize employees to take to the streets for training and distribute publicity materials.

6. Make xxx consumption volume.

Planning of Hotel Dining Dragon Boat Festival (5) 1. Promotion theme:

Taste the traditional Dragon Boat Festival and experience the colorful life.

Second, the promotion background:

The annual traditional festival Dragon Boat Festival is coming. At this time, people will remember the patriotic poet Qu Yuan by eating zongzi and racing dragon boats.

Third, the purpose of promotion:

Use the Dragon Boat Festival to create a festive atmosphere and attract customers; Promote sales and reduce inventory; Enhance brand image; Let manufacturers, consumers and supermarkets win; Strike at competitors.

Fourth, promotional products:

Zongzi and its related products (such as glutinous rice, bacon, red dates, red beans, peanuts, etc. ); Cooked food; Drinks; Household articles commonly used in summer (such as mosquito repellent, summer mat, fan, etc.). ); Some household appliances (such as air conditioners, refrigerators, etc. )

Verb (abbreviation of verb) promotion goal:

All consumers.

Intransitive verbs promotion time:

June x to June x for three days.

Seven, publicity content:

1. Get wormwood for free with the receipt:

Activity time: from June X to June X from xx to xx in the morning.

Venue: at the entrance of xx supermarket.

Activity content: On the morning of xx, at the gate of xx supermarket, consumers can receive wormwood free of charge with a small ticket (unlimited price), and each small ticket is limited to two wormwood.

2, shoot zongzi competition:

Activities: From June X to June X, from xx to xx in the afternoon, in front of suguo supermarket, customers who buy at least xxx yuan at one time can take part in the Zongzi shooting competition with a small ticket.

Activity mode: With the receipt, each person can get 5 darts. Take part in the shooting of zongzi at the designated place (there is a venue shop in front of the shopping mall), and those marked as "bean paste" will get one of these zongzi. I shot "Meat Zongzi", that is, I got such a Zongzi.

3. On-site promotion:

Activities: free goods, how much to send when shopping is full, special offers, discounts, etc.

(1) Some cooked food products similar to Zongzi can be promoted through free tasting.

(2) Some daily necessities such as household items can be discounted at special prices.

(3) Like drinks, they can be sold in bundles.

(4) Some large items such as home appliances are given as much as they are full, with special prices and discounts.

Eight, related publicity:

1. Before promotion, issue the promotion slip.

2. Put up shop posters outside the supermarket.

3, in the supermarket, the use of pop, radio publicity.

4, all kinds of personnel related publicity.

Planning of Hotel Dining Dragon Boat Festival (6) Theme:

Happy Dragon Boat Festival, healthy xx Zongzi.

2. Planning purposes:

1, let customers know about xxx hotel and dispel customers' concerns about the high consumption level of this hotel;

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Utilize the existing site resources to realize diversified sales; Increase hotel turnover;

4. Consolidate the joint efforts of hotel sales, mobilize the enthusiasm of all staff and carry out bundling business;

5. Expand the popularity of the hotel and strengthen the contact between the hotel and customers.

Three. Activity time:

X month x-x month x day.

4. Public objectives:

Hotel suppliers, government agencies and bureau-level units, enterprises and institutions, all hotel agreement customers, etc.

Verb (short for verb) activity:

1. The hotel has launched three kinds of zongzi with health features, namely, low-grade, middle-grade and high-grade, and printed the name of "xx Dashadian" on the box (the price and name of each product are to be determined), which is sold to customers as a gift by the marketing department.

2. Launch a series of healthy dishes as selling points to sell to customers.

3. Related promotion combinations:

1. Housekeeping department adopts the business strategy of "sending food and beverage vouchers" and sends X rooms with xx yuan food and beverage vouchers in cash.

2. The Food and Beverage Department carries out the following promotional activities.

(1) Free X bottles of beer per table. (Activity time: early May X-early May X in Gregorian calendar)

(2) Each table will be given free xx zongzi. (Activity time: early May X-early May X in Gregorian calendar)

(2) Cash consumption of over xxx yuan will be sent to 50 yuan (limited to May X-May X in Gregorian calendar), and diamond ktv consumption will be sent to xxx yuan.

(4) And launch various special Dragon Boat Festival dishes.

(5) Take the Dragon Boat Festival culture as the content, launch all kinds of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings, and book a group garden banquet to send X special dishes.

6. advertising:

1. Exquisite advertising leaflets are distributed to customers by the marketing department to expand their influence and guide consumption. (The production of leaflets was completed on X, X)

2. Use public information network and short message platform to release information to new and old customers and inform related activities.

3. Publicity through in-store decoration and layout.

4. Simply decorate and embellish the entrance and corridor of the food and beverage department with sachets and wormwood.

5. Set up a booth in the lobby to publicize and sell exquisite Tianyuan Zongzi (to attract guests from the perspective).

6. There are advertisements for related activities in the elevator.

7. Last month, the KT board at the top of the corridor of the food and beverage department hung relevant advertising terms.

8. There is a horizontal vice in the lobby, which uses a glass frame to publicize the detailed rules of related activities.

9. Place advertising leaflets at the front desk, guest rooms and restaurants.

10. Relevant publicity can be considered in the graphic information of Ningxiang TV Station or Ningxiang Daily.

7. Improve and support related work:

1. All departments should explain and train the contents of this activity before X.

2. The office and marketing department shall determine the types and quantities of gifts to be ordered before X..

3. The purchasing department should contact the suppliers of packing boxes and zongzi before X months.

4. The management of consumption distribution is formulated and improved by the Finance Department.

The kitchen department is responsible for preparing special dishes and the Dragon Boat Festival reunion dinner.

6. The marketing department is mainly responsible for the distribution of leaflets and the promotion of zongzi.