How to write a summary after the exhibition?

I. Preparation for the Exhibition (* * * is responsible)

In order to successfully participate in this exhibition, all employees of the company go all out and cooperate with each other:

1. Sales personnel have a deep understanding and familiarity with product knowledge, and keep in mind product performance, structure and parameters.

2. dressing the, the receptionist, faced every customer with a good mental outlook and set up the mental outlook of the company.

3. Prepare exhibition publicity materials, exhibits and office supplies.

4. The construction of the booth was completed through the joint efforts of all departments of the company, and the main objectives and ideas of the company's participation were also formulated.

Second, the exhibition analysis

Our booth number is A-73 1, which is located at No.8 in the middle of the medical electronic exhibition hall. I believe that this exhibition is definitely a sudden emergence of our company, which will set off quite a wave for the household medical device industry, although the foundation is not as good as that of several manufacturers for several years.

But I believe that through the efforts of everyone in the company, these are not problems.

Third, the audience analysis, visitors are divided into several categories:

1, exhibitor 2, people from other industries 3, people in the glass industry 4, people in the industry who want to know about the market.

For us, we need a special observation ability to accurately judge which kind of customers belong to. For every visiting guest, we make a backup of customer information in time, exchange business cards with business cards, and do not register business cards, which is convenient for future business contact of the company.

Fourth, product competitiveness.

Whether as "buying" or "selling", the key is the product. Even if customers have purchasing needs, but there are so many similar products in the market, how can we let customers buy our products, which needs to improve the competitiveness of our products. Product competitiveness can be reflected in product design, popularity, quality, price and so on. The increase of market competitors represents a huge market. How to effectively seize the market is the theme that needs to be considered in the future.

Generally speaking, customers are quite satisfied with our products, including packaging design and quality. As for the price, since we are mainly engaged in trade now, the choice of suppliers is very important if we want to have a competitive advantage in price, which is also the place that we must pay attention to when choosing suppliers in the later stage.

The most important thing is how to expand customers and improve brand awareness when there are competitors. Improving the market share of our products is a problem that we can't ignore at this stage.

Verb (abbreviation of verb) exhibition effect

(1) Emerging, improving the visibility of enterprises (2) Promoting sales and business growth (3) Building the confidence of employees. 6. Disadvantages of the exhibition.

(1) booth design

Because it is the first time for the company to participate in the exhibition, the overall layout of the booth is not more effective and vivid.

(2) The company's first promotional film is not clear enough, and there is no promotional film.

(3) Staffing

Due to the lack of personnel experience, some professional problems can not be communicated and explained with customers in time and accurately, so we should also pay attention to them in future work;

(4) product display

Because the arrangement order of the exhibits has been planned before the exhibition, and because the relationship between the booth positions is not actually considered, the probability that the cut products are inquired by customers is greatly reduced, which has been greatly improved after changing the exhibition order in time. (5) Exhibition gifts

Most manufacturers in this exhibition have gifts, and the gifts are also divided into several grades, which not only attracts visitors to be more willing to know product information, but also can meet big customers. If we have some good gifts, we can also promote future cooperation.

The above is my summary of this exhibition.

Generally speaking, through the efforts of all the staff, this exhibition is relatively smooth, and the company's brand has also been well promoted. At the exhibition, I learned something I didn't learn before, and gained a new understanding of the glass industry. I also realized that a company needs the cooperation and mutual help of all employees if it wants to operate healthily and orderly.

In the future work, I will further improve my professional knowledge and sales negotiation ability, maintain good relations with my colleagues, grow together with the company, and witness the rise of China family ECG machine!