What is the feeling of opening an official WeChat account in the village?

This is a long special report, which was deeply moved after reading it. The official account of WeChat, rural micro-message, is the official account of rural WeChat launched by Tencent Public Welfare and the abbreviation of "rural open platform".

The birth of "Micro Village" WeChat WeChat official account Project is the result of six years' exploration of Tencent Public Welfare in rural poverty alleviation in China. As an Internet company, Tencent has been exploring the combination of the Internet and rural poverty alleviation. After experiencing traditional assistance projects such as building teaching buildings, playgrounds and training rural teachers, Tencent Public Welfare, which has been deeply involved in rural areas, has gradually discovered two major sticking points in rural areas of China: information loss and hollowing out. A large number of young people in rural areas go out to work, and the rural areas are increasingly depressed, which in turn leads to the loss of information between villages, between villages and cities, and between left-behind people and migrant workers. After exploration and thinking, Tencent launched the "Weicun" WeChat WeChat official account project, and the village opened an official account of certified WeChat, which is a new thing!

1. What kind of platform is "Weicun" WeChat WeChat official account?

With such curiosity, I searched the two rural authentication WeChat WeChat official account mentioned in the report: Bier Village in Longshan County, Hunan Province and Changputang Village in Fenghuang County, Hunan Province.

Entering these two rural WeChat accounts is about 10 in the afternoon, but the excitement in WeChat accounts is still unabated. As can be seen from the picture of the official account of Bier Village WeChat, there are many sub-sections, and the most common one is the market section. In the evening, the villagers with real-name authentication and head shots are still talking about the trading results of navel oranges and the daily life of neighbors.

After further understanding, such a rural WeChat WeChat official account gave me more surprises and surprises.

There is a diary of the village party secretary in the village office of Changputang. Secretary Tian Shunxin will write important events in the village in his diary. Every diary of the village party secretary is praised and commented by the villagers. There are also secretary's mailbox, village affairs publicity, agricultural technology guidance, convenient telephone, legal aid and other sections. Are these WeChat accounts showing off, or are they really working?

2. What is the daily operation of rural WeChat account?

Are these colorful WeChat WeChat official account sections in name only? I clicked on the "agricultural technology guidance" column in Bill Village to find out.

The certified villagers encountered the problem of yellow navel orange. It can be seen from the expression of the problem that the villagers' written expression is not very accurate and rigorous, but the simple words have not affected the targeted guidance of the village Committee technicians.

It is worth noting that the three reply times under this agricultural technology problem are the day, the second day and the sixth day of the problem. This distribution of reply time shows that this message is unlikely to be a "display" advertisement, but a real daily scene in the official account of rural WeChat.

After reading a lot of agricultural technology guidance posts, I found that Shi of the village Committee is a professional technical instructor, and all kinds of navel orange planting technical questions can be easily answered. Presumably, it will not only guide the villagers on the official WeChat account, but also normalize the field technical assistance.

I tried to send a message to the tourists in the official WeChat account of Bill Village, saying hello to them and wishing the navel oranges in Bill Village sell well. It was already 10: 30 at night. I didn't expect to receive a reply from Bill's village committee and villagers within 2 minutes, and received 6 thank-you replies in less than half an hour. I was amazed and moved by the efficiency brought by WeChat account to the village, the enthusiasm of the villagers and the activity of WeChat official account.

3. The real occurrence of Internet+agriculture in the official account of rural WeChat.

The specialty of Bier village is navel orange, and the specialty of Acorus calamus pond is grapefruit, kiwi fruit, seedlings and so on. These special agricultural products are being marketed on the official account of WeChat, which has greatly helped the villagers to increase their income and expand their sales.

Speaking of this, netizens may not believe it. Just as I was posting, I witnessed a navel orange transaction on the official WeChat account of Bill Village.

This netizen named Nana probably got the information of Beier Village navel orange online and asked about the online shopping method 20 minutes before I posted. Beale Village, the administrator of the official WeChat account, told her to place an order in the "good goods in the village" section and they would send her high-quality navel oranges. In another news comment, villagers in Bier Village even chatted with netizens who bought it about selling navel oranges online.

Why do villagers choose the best navel oranges and mail them to customers?

"One orange 10 Jin, one sold in 68 yuan, not counting the packaging fee and express delivery fee, 5 yuan per Jin. Where have you sold such a high price before? It's only 2 yuan a catty at most. Do you think I can't sell the best oranges to others? "

This is what Bill villager Yu Hai told reporters. In the online shopping records seen on WeChat, these simple words turned into real actions. When the villagers feel the extra benefits brought by the brand, they will firmly safeguard their brand's reputation in the village like selling oranges. We must objectively admit that it is difficult to carry out a certain policy only by moral concepts, and only a mutually beneficial model can mobilize the public's consciousness and enthusiasm.

There is a micro-store on the official account of WeChat in Changputang Village, Fenghuang County, which sells agricultural products such as earth eggs, spicy tofu, sauerkraut, tea, Xiangxi bacon and honey pomelo online. There are also pictures of villagers teasing netizens for placing orders without giving contact numbers.

These bits and pieces of WeChat official account show the broad prospects of Internet+agriculture. "Connecting information, connecting feelings and connecting wealth" is no longer a slogan, but a real action.

4. Behind the official account page of "Wei Cun" WeChat is the hard work and dedication of countless rural builders.

The establishment and development of rural WeChat WeChat official account is due to the efforts of village cadres and villagers rooted in grass-roots villages, the hard work of migrant workers who care about their hometown, the sweat of Tencent volunteers and the dedication of infrastructure builders in China, a rural mountainous area.

The investment in infrastructure such as power grid, communication, water supply and transportation in rural areas, regardless of the cost, provides the foundation and premise for the integration of rural areas in internet plus in rural areas of China.

Farmers in China are simple and frugal. Why did they once think that smart phones, 4G networks and wireless WIFI could one day cover sparsely populated and even increasingly empty rural areas?

The popularity and depth of rural micro-signals are inseparable from smart phones and high-speed and convenient networks, and the resulting traffic charges are a major obstacle that villagers have to worry about. Rural builders built wireless transmitters in the village, realizing the WIFI coverage in major places.

In view of the unfamiliarity of many villagers with smart phones and official WeChat accounts, the staff of the "For the Village" project invested a lot of time and energy in one-on-one training and teaching. The official account of rural WeChat not only brought wealth to the villagers, but also created a happy home.

5. The official account of "Wei Cun" WeChat is the link to maintain the feelings of hollowing out rural areas.

In recent years, China is facing the dilemma of a large number of villages disappearing and rural areas becoming increasingly hollow. At present, on average, nearly 100 villages in China are divorced from history every day, more villages are dying, young people leave their homes to work in cities, and the left-behind people are isolated and isolated.

People who have left their hometown can't find emotional sustenance and destination in the city, and the villagers who have stayed in their hometown have fallen into loneliness and depression. Only by grabbing tickets through Spring Festival travel rush can they get back their memories in the countryside when they are reunited. The influence of rural hollowing out is all-round and far-reaching. Once the emotional connection between people is cut off, the culture carried by the countryside will disappear.

The establishment of the official account of "Weicun" WeChat allows wanderers from all corners of the country to know the mountains and rivers of their hometown in a timely and effective manner when they are working hard and their parents are short-lived; Let all households at the end of the village exchange information anytime and anywhere to unite people's hearts; Let rural grassroots organizations disclose village information more conveniently, resolve internal contradictions, and build a bridge of mutual trust between villagers and village committees.

After participating in the exploration of the authentication of WeChat accounts in Bier Village and Changputang Village, my respect for the "Wei Village" project is difficult to express in words. It is true that many villages do not have the necessary conditions for the popularization of official WeChat accounts in rural areas, and there are various problems in the construction of official WeChat accounts in some villages, but it is still a great innovation attempt.

I hope that netizens will pay more attention to these "for the village" projects in the official WeChat account, look at their special agricultural products, and let the sunshine of the Internet shine into the countryside and people's hearts.