How to treat the ice pier fires around the world

How to treat the ice pier fire at home and abroad is introduced as follows:

On February 4, 2022, the 24th Winter Olympics opened in Beijing National Stadium, which became the global focus of international public opinion. China won high praise from the participants for its unique ideas and careful preparation, and spread the good national image of China.

Shortly after the Games began, the mascot "Ice Shield" spread unexpectedly and became a hot topic of international public opinion in Beijing Winter Olympics. Even a "dun" is hard to find. This common phenomenon is both accidental and inherent. It is of great significance to analyze the mechanism of this communication phenomenon for the international communication of China culture.

The image of "Ice Shield" combines the panda image with the ice crystal shell, and closely combines the cultural elements of China with the characteristics of ice and snow sports, which has distinct cultural attributes and characteristics. Shortly after the opening ceremony, the "Bingdundun" doll quickly became popular as a licensed product of the Winter Olympics and became a hot-selling commodity. ?

So, how did the "ice pier" become popular? In fact, as early as 20 19, 1 1, the authorized toys for the mascots of Beijing Winter Olympics "Ice Shield" and Winter Paralympics "Edelweiss" have been launched, and have not caused special market repercussions since then. The reason for its popularity can be traced back to the report of Japanese TV reporter Tsuoka Tang Yi before the opening ceremony. It can be said that this Japanese reporter's report on "Ice Shield" has become a "fuse" to detonate popularity. ?