What are the application rules for logo slogans?

1. Simplicity is key

As a designer, you may want to go all out with your logo, or as a client, you want the designer to put everything you have in mind. by design, but this is wrong. One of the first rules of logo design is to keep it simple. You can hardly go wrong with simple talent.

2. Experiment with black and white

Seeing a design with multiple colors on the screen can make you feel like you have created the best design possible. A very interesting test that shows whether you are doing well or not is the "Black and White Test". Try printing your logo design in black and white. If the logo looks unclear and unreadable, then I'm sorry to tell you the sad news that you need to redraw that design because it seems that you haven't reached the ultimate perfection yet.

3. Hold off on color

Colors are a wonderful thing, they can make everything bright, beautiful, and sparkly, but too many colors won’t do you any good. If your logo design looks too gaudy, you’re doing it wrong. Learn to use correct and simple colors. One way to know if you're overusing color is to shrink the image on your computer. If it looks blurry, you need to reduce the color.

4. Separate image and text

Placing the image in the middle of the text or vice versa makes the logo look cluttered. You have to make sure your logo is shareable, which is why you need to separate the image from the text. However, if you are creating a badge (a form of logo), you must ensure that the logo is readable and does not cause the image and text to clog up each other.

5. Fonts

Sometimes we may fall in love with a particular font and want to use it all the time because we think it looks great on the screen. Not every font looks good in every situation, so you have to know the right font to use at the right time. If necessary, try not to use more than two different fonts. To know if you've chosen the right font, look at it from a distance and see how it looks from a distance. If it looks good to you, you're good.

Also, the logo must be clear and legible regardless of size. If the size is smaller but not detailed, it should be modified.

You can also ask friends for their opinions on fonts.

6. Don’t use clip art

Do you want to be a unique designer? Then do something unique and please don't use clip art. You'll probably end up doing the same thing as everyone else because there's nothing special and everyone can do a thing or two with clip art.

7. Avoid Too Many Words

Most of the time, people won’t read the extra words you add to your logo, and most of the time, the extra words will make the The logo looks too bloated. Avoid unnecessary words, lengthy parts of speech and marketing doesn’t work as well as you think, so keep them short and to the point. Not everyone will be interested in other stories you may wish to add to your logo, remember this is designing a logo not telling a story!

8. Create sketches

This is an important part of any creative design process. You won't find the right design right away, so sketch it out. Also, don't erase because you don't know if it will come back. Sketch, make it a habit! ! !

9. Research

A logo is designed for a brand, but a brand is created simply to attract the right audience. You have to work hard to create a logo that appeals to the right audience. You can do this through research surveys.

Ultimately, what matters most is the uniqueness of the design. You may not end up following all the rules in the article, but always remember the basic rules.

1. Initial work is essential

Initial sketching is an important first step in designing a logo. You can simply draw it by hand with a pencil on paper, or use the vector tools in Illustrator software to sketch it out. Once you skip or rush through this step, it will affect the final design result.

Prepare 20 to 30 sketches or ideas and expand from there to create various extensions of the original idea. If none of these sketches work, you need to start over and sketch again based on new ideas.

An excellent graphic designer spends more time on the initial work than any subsequent one

2. Coordination

Coordination in logo design Medium is also very important, because in people's perception, a balanced and coordinated design is pleasant and attractive. When the "proportion" of graphics, color, and size is equal in all parts, the entire design can achieve balance and coordination.

Although the principle of coordination can occasionally be broken, remember that the logo you are designing is for the public, not those who focus on great art, so it is safest to keep the design coordinated. method.

3. Size matters

For logo design, size is very important. A logo must look legible at any size.

If a logo is shrunk and used on letterheads, envelopes, or other small promotional items with too little clarity, then the logo is not successful. Similarly, when the logo is enlarged and used on posters, billboards or electronic formats to appear on TV or the Internet, it must also be very clear and easy to identify.

The most reliable way to determine whether a logo scales to be usable at all sizes is to test it yourself.

Note that shrinking to the smallest size is often the hardest to achieve, so you can print your logo on letterhead or envelopes initially to check for clarity. Similarly, you can also enlarge and print the logo to poster size at a print shop for testing. There are many steps.

4. Use color skillfully

Color theory is very complicated, but as long as the basic principles are understood, designers can use color to add points to the design.

Basic rules to remember:

Choose colors that are close to each other on the color wheel (for example, if you want warm tones, choose red, orange, and yellow).

Don’t choose colors that are too bright and may make your eyes uncomfortable.

The logo must look good in black and white, grayscale mode and two colors.

It’s okay to break the rules sometimes, just make sure you have a good reason!

It is also important to understand how colors trigger feelings and moods. The color red, for example, can evoke a variety of feelings: aggression, love, passion, and power.

Keep this in mind when you are experimenting with different color combinations, and the colors should match the overall tone and brand feel.

It’s also a good idea to stick to just one color; some brands are highly recognized for their unique color. For example, when you think of the John Deere brand, you naturally think of its unique green color, which makes the Deere brand different from its competitors, unique, and more importantly, impressive and recognizable to the public.

5. Match the design style with the brand

6. Text layout is very important

For many designers who are new to the industry, choosing the appropriate font and size It's harder than imagined.

If your logo design includes text, whether as part of the logo or in a tagline, you'll need to spend time sorting out different fonts—often dozens of them—to experiment with before making a final decision. Try serif fonts, sans-serif fonts, handwritten fonts, italics, bold fonts and custom fonts.

There are three main points to consider when choosing a logo font:

Avoid the most commonly used fonts, such as ComicSans or other fonts that may make the design look "amateur".