After reading the short article, please evaluate Niu Gensheng.

Niu Gensheng is an orphan, but why has he won the hearts of everyone? He is a rough man, but he has made every detail the best. He is also a person who starts from zero or even a negative number. , but he created tens of billions of wealth in 6 years. He created the legend of Mengniu Empire.

After reading Niu Gensheng’s Heart Sutra of Wealth written by Wei Xin, I felt very inspired. I would like to extract some words from the book to share with you.

----Niu Gensheng, China’s Top Ten Entrepreneurs He is a new leader of Chinese enterprises and one of China's top 25 outstanding brand figures. In 2003, he was named "China's Economic Person of the Year" by CCTV and was given the title "He is a cow, but he ran at the speed of a rocket!" Award speech. In 2004, he also won the "China's Highest Planning Award", etc.

----The slogan of the place where he deals with customers is: "You learn the most from the least satisfied customers."

What is said in the workshop is: "Products equal character, quality is life."

The slogan of the Finance Department is: "Cash is King."

The sales department says: "We cannot give up any space in the old market, but we must fight for every inch in the new market."

The slogans in places prone to interpersonal friction are: "The sun shines brightly, the kindness of parents is great, the gentleman is generous, the petty person is popular", "If you don't like others, the first thing you don't like is your own lack of self-cultivation."

At the entrance of the canteen is: "If you plan to have leftovers, please do not eat here."

The message in the staff apartment is: "If you have wisdom, please bring it out; if you lack wisdom, please sweat; if you both lack wisdom and are unwilling to sweat, please leave." ".

There is a slogan that Niu Gensheng likes the most: "Plan in advance, control during the event, inspect after the event, and evaluate after the event."

In the classroom of Mengniu Business School, there is also a slogan: "Respect people's moral character, value people's wisdom, recognize people's value, cherish people's feelings, maintain people's dignity, and improve people's quality. ".

---- Gathering "the toughest heads in the dairy industry"

Even in the face of the critical situation of "no factory, no milk source, and no market", At the beginning of their business, Niu Gensheng and Mengniu generals proposed the vision of a "century-old store" and devoted themselves to selfless struggle.

The Mengniu people who started their business are a special team. In Niu Gensheng’s words, those gathered here are either those who have been abandoned by the old system, or those who actively abandon the old system. "When Mengniu was founded, it had nothing but a few human heads. But these are probably the toughest heads in China's dairy industry." Niu Gensheng later said in an interview with the media.

We can take a look at them at that time:

Niu Gensheng: Former Vice President of Production and Operations of Yili Group. After 10 years of hard work, Yili Ice Cream, together with its employees, has increased its annual sales from 150,000 yuan to 700 million yuan, transforming it from an "indigenous brand" located in a corner into the number one brand in China that radiates across the country.

Lu Jun: Member of the Party Leadership Group of Inner Mongolia Securities Regulatory Commission and Director of Inner Mongolia Equity Exchange. He served as deputy secretary of the party committee in Yili for many years in the early days.

Sun Yubin: Former general manager of Yili Ice Cream Company, in charge of Yili’s core business at that time.

Yang Wenjun: former general manager of Yili Liquid Milk Company and founder of Yili Normal Temperature Milk Project.

Qiu Lianjun: former chief engineer of Yili, winner of the National May Day Labor Medal, and the inventor of "Bitter Coffee" ice cream.

Bai Jun: General manager of Yili Baotou Branch, a "prince" guarding one side.

Deng Jiuqiang: Chairman of Hohhot Light Industrial Machinery Factory, which provides many equipment for Chinese dairy companies.

Sun Xianhong: Founder of Xianxing Advertising Group and former director of the advertising planning department of Yili Frozen Food Company.

......

It is this group of people who have made Mengniu grow from "not a single house (rented) and not a single ridge of land" when it opened to the current level of about 30 It is this group of people who, a few years later, made Mengniu form a single destiny with hundreds of millions of consumers, tens of millions of stockholders, millions of dairy farmers, and hundreds of thousands of production and marketing troops, and it was known as the Western Region. "China's largest rice bowl enterprise" since the great development period.

Niu Gensheng indeed loves talents, but he also gathers them more wisely. Sun Yubin, who started the business with Niu Gensheng, once said that Niu Gensheng did not drag anyone around when he came out of Yili, and he always taught those around him to work hard in Yili.

So why did so many people want to follow Niu Gensheng under the conditions at that time? These generals who created Mengniu with Niu Gensheng said that first, they were trained by Niu Gensheng and learned a lot; second, they believed that Niu Gensheng Have the ability to rebuild a business.

----In 2002, the Mengniu trademark was recognized as "China's Well-known Trademark". In the same year, Mengniu liquid milk won the title of "China Famous Brand Product" and was listed as a national inspection-free product.

----As early as 2005, Niu Gensheng was on the New Fortune Rolls-Royce 500 Rich List. However, his unique attitude towards wealth is even more unexpected. He donated all his shares in Mengniu Group to establish the "Lao Niu Fund". Niu Gensheng later said that after donating his wealth, he and his family felt relaxed and happy. What made Lao Niu happiest was that his dream of leading Mengniu Group into a "global cow" once again ignited the urge to start a business.

----At the 27th World Dairy Conference in 2006, Mengniu became the first company in Asia to win the "Product Innovation Award", the highest honor in the world dairy industry in a century. Mengniu's liquid milk sales reached No. 1 in the world, Mengniu gives free milk to 500 primary schools across the country for one year.

----"Talk about dedication, but don't pursue poverty; talk about learning, but don't pay attention to form; talk about party spirit, but don't exclude Personality; talk about principles, but not divorced from reality; talk about the company's interests, but don't forget the interests of the country and employees."----Niu Gensheng

----"It is very difficult to survive the low point in life. To a large extent, it depends on a person's values. If a person's values ??are self-centered, he will worry about gains and losses; if he is centered on social responsibility and social ideals, there will be no obstacles that he cannot overcome. "We are not great people, but I am willing to be the son of the people of Horinger and the people of Hohhot."

----Niu Gensheng creatively calls his competitors competitive teammates. He explained, "Phenomenally speaking, there are two types of difficult births in the world, one is 'stillbirth' and the other is 'giant baby'. Mengniu was forced to fall into the latter category. In the past, we talked about 'catfish' "Effect" and talking about "the lazy deer phenomenon" are actually referring to the words of Mencius: "Born in sorrow, die in happiness." I often think that when Mengniu was just born, if it were not forced by strong competitive teammates. Now, whether we can develop so fast is really a question. In fact, every time a teammate attacks you, if you are not dead, you will become stronger. It is the competitive teammates who sound the alarm for you and help you. Correcting problems that you didn’t even notice yourself will make you more and more perfect.”

----Niu Gensheng talked about the most important qualities of young people in the media. He believes, "There are no too many good qualities. What I would say is that they should be down-to-earth, perseverant, able to endure hardships, patient, and upright and principled."

----Niu Gensheng There is the following passage in his blog: "This is my understanding of adoption: If you are treated so well without giving birth or raising a child, you should be closer than if you are raised by a child."

- ---Niu Gensheng has two classic sayings after his success. One is for the frustrated: "Others start from zero, but I start from a negative number";

The other is for the proud: "Small victories depend on wisdom, big victories depend on virtue."

----The company once used 180,000 yuan to buy Niu Gensheng a Santana, but he thought that the development zone was far away from the city and it would be too difficult for employees to commute to and from work, so he used the 180,000 yuan to buy Niu Gensheng a Santana. The employees bought an old Dongfeng bus, a Huaxi China Bus, a Tianjin van and a Daihatsu minivan.

----One year, he distributed his annual salary of 1.08 million yuan to everyone... As for other small distributions and aids, there are countless others.

----When Beijing bid for the Olympic Games in 2001, Mengniu was the first to stand up and said, "We donated 10 million."

From 2002 to 2004, Mengniu was the sponsor and guest of the CCTV Spring Festival Gala for three consecutive years.

In the smokeless war against SARS, Mengniu took the lead in donating 1 million yuan to the Ministry of Health, becoming the first Chinese company to donate money to fight against SARS.

The success of China's first manned space flight made people remember "Shenzhou 5", "Yang Liwei" and "Mengniu".

Within a few hours after the successful launch of Shenzhou V, Mengniu spread its advertisements to the streets and alleys of more than 30 cities across the country, and Mengniu’s TV advertisements also appeared in the programs of dozens of TV stations across the country. Relying on perfect planning and quick response, Mengniu's public relations marketing was a complete success. "Mengniu milk, milk for astronauts" and "Only with good health can a country be strengthened". These now well-known advertising slogans have made Mengniu's image of supporting China's aerospace industry take shape in the minds of ordinary people, greatly increasing the visibility and reputation of its products. Once again, the company has established a good image in China.

----On April 2, 2003, Mengniu Business School was officially established. The president wrote on the "Vision Card": "Build a platform for employees to realize the value of life, and provide consumers with opportunities to improve their health." Green products, create a century-old world brand for the country, and create an outstanding enterprise with international competitiveness for the country."

----"Small victories rely on wisdom, big victories rely on morality." Similarly, "Suffering a loss is a blessing, taking advantage is a disaster" is also a creed of Niu Gensheng's life. Niu Gensheng believes that "managing people's hearts" is Mengniu's ultimate goal, and "gratitude" is the soul of Mengniu culture. Therefore, "taking Mengniu's career as one's own responsibility and not taking Mengniu's interests as one's own" comes from gratitude to employees.

----Niu Gensheng also announced Mengniu’s “Entrepreneurship Program” at the beginning of Mengniu’s business—to establish a large interest circle based on the interests of shareholders, banks, employees, partners, and society. Form a "five-win pattern".

----In Mengniu, there is a saying that "a fly sells for 50". If you find a fly in the canteen, you can "sell" it to the canteen manager for 50 yuan, which some people call "donating" money. Niu Gensheng said that this is also a kind of "competing with yourself." Originally it was everyone's responsibility, but everyone asked the canteen manager to donate alone; when the number of donations increased, everyone would reflect on themselves: "I can't let ×× donate for me anymore..." Based on this, we have to put the flies away. Eliminate it cleanly.

----"For the health of the people across the country, we must deliver milk to dining tables across the country"! - Niu Gensheng

----"We have won the highest ranking in the world's dairy industry The Product Innovation Award is the first time that a Chinese has won it in more than 100 years, and it is also the first time that an Asian has won it. This award has given China a boost and boosted our confidence that those who come after us can catch up. We can be a world brand... Let China create a global shock." Niu Gensheng is so proud!

----Niu Gensheng believes that to become a successful entrepreneur in China, you must practice two major skills at the same time: one is mental balance, and the other is money balance. That is to say, you must have the skills to make money, and you must also master the methods of dispersing money.

----Creating a "harmonious society" has become the theme of current Chinese society. Although the concept of "harmonious society" has been widely responded to, not everyone has truly understood its essence. Dare to say it. Niu Gensheng's "Harmonious Family Special Training Camp" undoubtedly closely follows this current theme and has been implemented.

In fact, Niu Gensheng's decades of ups and downs have already made him deeply understand the importance of "harmony". He himself also knows that the "harmony" between employees, the "harmony" of employees' families, the "harmony" between employees and the company, and the "harmony" between employees' families and the company will profoundly affect the development of the company.

Niu Gensheng once said, "Family is the 'cell' of society. Without a harmonious family, there will be no harmonious enterprise, let alone a harmonious society. The foundation and 'cells' of a harmonious society are 'harmonious' Family' and 'Harmonious Enterprise'." This is actually Niu Gensheng's original intention in establishing the "Harmonious Family Special Training Camp." To sum it up in one sentence: Promote the construction of a harmonious society by training harmonious families.

----The first company to donate 12 million yuan to fight SARS;

Donate products worth more than 30 million yuan to people's teachers to provide health;

Donated milk worth more than 300,000 yuan to the earthquake-stricken area in Chifeng;

Donated milk worth more than 300,000 yuan to the earthquake-stricken area in Xilingol League;

Mengniu gave it to disadvantaged students who had no money to go to college. We will donate 30,000 yuan, and the "Lao Niu Special Fund" will send 200,000 yuan;

Provide free milk to 500 primary schools, etc.

----Maybe you have drank Mengniu milk, maybe you have eaten Mengniu ice cream, maybe you have tasted Mengniu milk tea - then, thank you! It is you and billions like you Thousands of consumers, with their "monetary votes", bags of milk, ice cream, and milk powder, elected Mengniu as the number one among the top 100 growing companies in China. !

…Mengniu has grown, and I sincerely say thank you to you.

For reference, please adopt if you are satisfied