What method can be used to write a large number of information flow advertising copy?

First, the information flow advertising copy

In fact, it is the title of the article. Everyone should have heard of the "Title Party". If it is simply to get more traffic, the title party must be a good way. It can grasp the user's psychology and win the eye. Of course, the sentences should be concise.

For example, a drink shop is recruiting, and the general saying is: "The best tea shop is to attract investment to join"; The title party will say: "The secret of how the owner of the tea shop made millions after 90". You can make more use of numbers and pay attention to social hotspots.

Of course, if the title is too exaggerated, there will be problems in the back-end transformation. Therefore, Bian Xiao suggested that the creativity and promotion goals of copywriting must be consistent. For example, if the title of the previous edition is changed to "The Secret of Young People's Monthly Income of Million after 90s", it will basically not be associated with investment advertisements, and many people will look for secrets, resulting in a large number of invalid clicks.

Second, the choice of advertising forms

Usually divided into four forms:

1. Copy+big picture 2. Copy+group diagram

3. Copy+Thumbnail 4. Copy+video

Third, the landing page

Use copywriting to design eye-catching pictures, and the closer to the news pictures, the better. In addition to video advertising and direct download of applications, other forms will jump to the login page. Therefore, no matter whether the conversion effect is good or not, Bian Xiao thinks that the design of landing page is very important.

The following is a brief summary of several points:

1. The landing page should be highly matched with the front-end advertising copy and pictures.

2. The first screen needs to display important information of the product (including preferential information).

3. The first screen should clearly guide users to leave messages.

4, the picture should be beautiful, the theme should be clear, and the page length should be ≤3 screens.