Joke Collection Website - Public benefit messages - How to do Taobao customer relationship management? Give some advice! thank you

How to do Taobao customer relationship management? Give some advice! thank you

Customer relationship management of Taobao sellers is the customer relationship management of e-commerce platform. Usually, e-commerce platform will use professional CRM customer relationship management system to manage the sales business process of e-commerce platform. CRM mainly solves the following problems for e-commerce platform:

CRM realizes the data exchange with the e-commerce platform, and automatically introduces the buyer's contact information, commodity information, transaction order and commodity evaluation information of the e-commerce platform into the CRM system.

CRM helps the e-commerce platform to follow up the buyer's complete ordering process, and record the communication records with the buyer, regular contact reminders, abnormal situations and other information.

CRM helps e-commerce platform to analyze buyers' buying behaviors, including buyers' buying frequency, times, total purchase amount, customer unit price and other information.

Through the analysis of buyers' orders, CRM can help shopping malls to analyze the popularity of goods, understand the praise of goods, and arrange the list of goods sold in stores reasonably.

CRM helps shopping malls to record the feedback of customers' problems, including the handlers and results, sort out and summarize the solutions in different situations, store knowledge documents, and form a unified knowledge base, which is convenient for solving similar problems next time.