What if there is less passenger flow in the clothing store _ What if there is no passenger flow in the clothing store?

Many store managers are complaining that there are no customers entering the store, and there are few passengers, so there is no way! Especially where we have a very small floating population, there are many managers in different places who are complaining that there is no one in the market and no one in the store. So, where are all our customers? What are we doing when there are no customers in the shop?

Sales usually have three states:

1) Promotion: find customers and sell products to customers;

2) Marketing: Let customers take the initiative to come to you;

3) Waiting for sales: waiting for customers to come to the store;

What our shop often does is the third kind of "equal sales". As a result, among the common complaints about shopping guides, there are three most common complaints.

1 strange customer

I often hear urban management and shop assistants say, "What if there is no one in the mall?" "Why are there so few people today?"

For an instant, everyone seems to be stumped by this question. Actually, the problem is very simple. Nobody in the store doesn't mean nobody on the floor, nobody on the floor doesn't mean nobody in the mall, nobody in the mall doesn't mean nobody outside the mall, and nobody outside the mall doesn't mean nobody elsewhere.

Strange weather

The weather is bad, and there will be no customers entering the store in rainy days and hot sun.

When the weather is bad, some customers do not go out because of the weather. Similarly, as long as customers who come to the door at this time are more interested in buying?

However, why is the turnover rate of your store still not high when the weather is bad? What's more, customers are more likely to be at home when the weather is bad. Coupled with the popularity of mobile facilities, can customers be invited to visit or sell? At the same time, it also reflects the service of our brand!

Blame the boss

Blame this and that idleness, and finally blame the boss. The boss knows nothing, and the company knows nothing. Let's go!

No customers, because the boss didn't advertise; No deal, because the boss didn't give training; It seems that in the final analysis, all the mistakes are the boss's fault. I didn't expect to change a place, but the situation has not changed. It seems that the bosses all over the world are not good.

How to improve the entrance rate near the store? Very simple, store marketing.

1, personnel interception

Going out from the store, "sitting sales" became "marketing". Floors, shopping malls, parking lots, and even communities, as long as we go out, our chances will be greater. The guidelines for intercepting customers mainly include three points: position, speech and system:

Choose the best station.

The most important thing in shopping guide is the post. Generally speaking, the following four points are very important: first, stand at the door of the store; The second is an aisle with a large flow of people; The third is the corresponding elevator exit; The fourth is the door of the most crowded shop.

Unified interception of voice. That is, what to say when meeting customers.

Formulate an interception reward and punishment system.

When there are no guests, the shopping guide can't sleep and play with his mobile phone in the store. Shopping guides who take the initiative to intercept guests will be rewarded, and those who fail to complete the interception target will be punished.

For example, we train XX and ask all shopping guides to do four things when there are no guests in the store:

First: gathering intelligence depends on how many cars come in and how many people are in the elevator;

Second: keep a close eye on the competitors, see if there are any customers in his shop, what products the customers are looking at, how many people are looking at them and how long they have been looking at them. We should think about how to deal with such guests if they pass by our store;

Third: follow the target guests. If a family of three comes to the mall and looks at a competitor's house for a long time, they are very interested. This kind of target guests must find a way to invite them in and compare them in our house.

Fourth: Everyone has interception indicators. Each shopping guide will intercept 30 people every month, and those who fail to meet the standards will be punished.

Calculate an account, if each shopping guide intercepts 30 customers every month, there will be 360 more customers a year. If you can sell 30-50 orders, one order 10000 yuan, only one store will be sold, and the annual performance of each shopping guide will be 300,000-500,000 yuan.

2. Atmospheric interception

The most important thing in a store is the gas field. How did the aura come from?

Hot-selling atmosphere, special materials, strong colors and unique products. By these methods, you can attract customers' curiosity, guide customers to associate, and finally let customers approach and understand your store.

For example, there is a store with a poor overall atmosphere. For example, the door is replaced by a small plastic plate, which makes the door short and narrow. The lighting industry in the shop is very dim, only one third of the lights are on.

Products are piled up at the door, leaving little room for customers to walk back and forth. In this way, when customers pass by, as long as they see the door, they have no desire to go in and have a look, resulting in a very low rate of entering the store.

There are three very important factors in creating an atmosphere:

First, eye-catching, bright and eye-catching colors;

Second, to block your eyes, there should be piles of materials and gifts where you can see them;

Third, it is necessary to attract people's attention, irritate competitors and arrange them.

10 Method of creating atmosphere:

(0 1) sticker;

(02) flying the national flag;

(03) Yi Labao and X-frame;

(04) posters;

(05) Stacking head;

(06) Arch;

(07) light box or LED screen;

(08) Special banners;

(09) Entrance lighting, door headlights, window lighting, etc.

(10) Shop music, Christmas and Spring Festival music.

3. Product interception

Product interception is to make full use of people's curiosity and thirst for knowledge, display the unique selling points of products at the door of the store, attract customers into the store, and make the products move and live.

Some brands will put electric beds at the door and even erect rows of skeletons to rotate; There is a furniture market, in order to solve consumers' doubts about the environmental protection of panel furniture, goldfish are raised in the bedside table; In order to promote the multifunctional sofa, sometimes the shopping guide will directly turn on the switch and let it keep massaging and moving.

There is only one purpose to use these methods, that is, to make products move and attract them through their unique selling points.

4. Internet, telephone and SMS

In addition to the storefront, you can also expand many channels. For example, online solicitation (forums, QQ, WeChat, etc. ), telephone invitation, SMS return visit and other channels. Can be a way to find customers.

5. Scenario simulation

When we have finished all the above work, there is nothing to do. Can we improve our sales skills?

Sales skills are constantly improving in actual combat. When there are no customers, you can practice sales with your colleagues. Promoters will be more critical than real customers when hitting customers, so for exercisers, their skills will be improved faster.

Clothing management is a headache. Many bosses who have worked for more than ten years may still be eliminated if they do not change their business strategies in this era of advancing with the times. Not to mention the novice clothing entrepreneur, it is very difficult to open a shop.

If someone teaches dry goods knowledge in the store, it will naturally get twice the result with half the effort. I suggest that whether you are a novice or an old hand in clothing, you can take a look at the micro-class in the clothing business circle, where there are many experiences of exchange between clothing friends and some dry goods micro-classes taught by authoritative teachers. Everyone communicates in the circle, and there is no charge for attending classes. It is all sincere communication. What they say is very real, which is of great help to business and worth learning.