Christmas preheating planning scheme of real estate

In order to ensure the scientific and orderly activities, it is often necessary to make an activity plan in advance, which refers to the written plan, detailed rules and steps for implementing specific actions for an activity. Then the question is coming, how should the activity plan be written? The following is the activity planning scheme of Christmas pre-heating of real estate I collected and sorted out, hoping to help everyone.

Christmas Preheating in Real Estate 1 Planning Scheme I. Purpose of the event

1. Create a festive atmosphere and popularity in the sales department to attract people from the past with a brand-new visual image;

2. Christmas activities are the basis of the project, and customers preheat their subscription activities to facilitate continuous warming;

3. Take Christmas vouchers and gifts as gimmicks, maintain old customers, attract new customers, as the basis of the project and the carrier of subscription information, invite customers to the site, and strengthen product awareness.

4. Screening customers accumulated in the early stage, attracting new customers to the site, creating popularity for the foundation and reserving customer resources for subscription.

Second, the activity time:

20xx65438+February15 —— 20xx65438+February 3 1

Third, the theme of the event:

Xx Christmas month 2 million gift carnival

Four, the sales department packaging scheme

1) entrance to the business department. The colored strips are folded into the shape of the house to render the atmosphere of the house. Put Santa Claus 1 on the door.

2) windows. Stick the paper on the snow. Spray snow.

3) Hanging three-dimensional snowflakes over the sand table, reception area and audio-visual room.

4) Christmas tree (3m) and Christmas tree decorations.

5) background wall. Caiteng compiled creative sketches with the theme of project logo.

6) Colored lights decorate the Christmas tree and the green plants in the corridor. (3 groups10m)

7) Reception desk, Santa Claus display and candy platter. (5 groups)

8) Decoration of sales staff. Christmas hat accessories.

Verb (short for verb) Customer notification

1. Old customers tell us that all customers have called since the project was launched. SMS notification.

2. Key customers with strong intentions: call.

3. New customers: mass notification by SMS. The short message revealed the information that the project is about to be laid and subscribed.

4. SMS notification: 654.38+ 10,000 yuan, sent according to the consumption quota.

Sixth, gift choice

1) Christmas hats for men and women (1000 sets).

2) facial mask. (200 sets)

3) fairy wand. (300 pieces)

Seven, Christmas coupon extraction activities:

1. Theme: 2,000,000 Gift Carnival in Christmas Month in Harbour

2. Objective: To further select and lock customers in view of the warm-up of subscription activities.

3. Total amount of lottery tickets: 2 million.

4. Lottery allocation table:

500 yuan 200, 20%

1000 yuan 700 sheets 70%

2000 yuan 100 sheets 10%

Total 1000 sheets 100%

The total amount is 6,543,800+0,000.

5. Extraction form:

1) Notify all old customers to collect vouchers and gifts from the sales department.

2) During the Christmas activities, all customers present can draw vouchers.

3) The customer extracts the voucher, registers the customer information, and can transfer money.

4) Vouchers can deduct the payment for goods, and each person is limited to one, and the maximum amount is the most accurate.

5) There are 65,438+0,000 vouchers * * *, which will be available as soon as they are used up.

6) Coupons can be used cumulatively with package offers.

Real estate Christmas preheating planning scheme II. Purpose of the activity

Time flies, in a blink of an eye, the annual Christmas is coming again. In order to enhance the feelings among employees and show the corporate image of Taitung Real Estate, a Christmas party is planned to be held on Christmas Day to convey Christmas wishes to employees and on-site customers.

Second, the theme of the event

Fly your dreams and pass on your blessings.

Third, the object of the activity

All employees of real estate group (except those left behind by the project)

Fourth, the activity time

On the afternoon of Wednesday, February 25th, xxxx, 15:00— 18:00.

Verb (abbreviation for verb) activity place

Taitung Fashion Island Cafe and Front Square (use the company's own property as the venue to integrate resources and save money; At the same time, it conveys the entrepreneurial spirit of Taitung Real Estate to the on-site customers and sets off the on-site sales atmosphere.)

Forms and preparation of intransitive verb activities

1. Christmas tree: It is planned to borrow the Christmas tree from Fashion Island Sales Department. Before buying a Christmas tree, we should comprehensively consider the needs of this activity, choose a relatively tall and lush Christmas tree, and arrange the decorations of the Christmas tree in advance.

2. Drink coffee and eat cake: put the round table and stool in the square in front and form a circle. Employees can eat barbecues and cakes while participating in games or enjoying programs.

3. Let all employees prepare Christmas gifts for each other in advance, advocate high quality, low price and originality, and put numbered post-it notes on the gifts, which are signed by the gift providers respectively, so as to facilitate the exchange of gifts in subsequent activities.

4. Material preparation for other festive atmosphere: each employee will be given a Christmas hat, and it is best to have a simple layout at Taitung Logo site to set off a festive and active festive atmosphere; Christmas carols such as Christmas Eve and Christmas bells are broadcast live.

Seven. Programme of activities

1, Blessing: Send a beautiful Christmas card to every employee who takes part in the activity, fill in the Christmas wish yourself, hang it on the Christmas tree in the marketing center, and then close your eyes and make a wish.

2. Game link: listen to the song and grab the stool, guess the song on the spot (answer first), shoot seven orders (people who report seven orders can't count off, they can only shoot one person's shoulder, and those who make mistakes will have a live program).

3. Audition of annual meeting program: This activity will audition the annual meeting program of real estate in advance, so that performers can adapt to the stage atmosphere in advance, and the audience will put forward suggestions for improvement.

4. Sincere mutual gifts: pile all the gifts provided by employees in the middle, and then draw lots in turn to receive the gifts. After the gift was drawn, they sincerely wished each other.

5. Flying Dreams: The development ambition of Taitung Real Estate was announced on the spot. The leading group wrote the wishes on the banner paper tied to the big hydrogen balloon, and at the same time, the wishes of the employees were also written on it. All the staff released balloons together and took a group photo.

Real estate Christmas warm-up field 3 activity planning scheme activity theme:

Family feedback on celebrating Christmas and welcoming the New Year.

Activity time:

65438+February 20th ~ 65438+1October 7th

Activity content:

(1) Most seasonal commodities are subject to a 50-20 discount.

Tips:

1, pure gold, platinum, individual brands are not included. For the discount of each cabinet group, please refer to the cabinets clearly:

2. During the activity, all discounts of goods shall be borne by the manufacturers or suppliers themselves, and shall be decided by the manufacturers or suppliers according to the actual situation, but it is strictly forbidden to raise the selling price before the discount;

3. Business investment supervisors and customer service personnel should strictly supervise the situation of "increasing the selling price and then discounting";

4. According to the discount quoted, each cabinet group must strictly implement it during the activity, and shall not arbitrarily increase the discount. Every floor should be strictly supervised. Once found opportunistic, a fine of 500 ~ 5000 yuan.

(2) Cardholders' shopping surprise specials

During the activity, during the normal business hours every day, members of the shopping mall will give equivalent special shopping vouchers when they have spent more than 300 yuan (cash part) on each floor of 1 ~ 5. Members can enjoy special discounts when spending with special shopping vouchers during the daily business hours of "18: 30 ~ 20: 30".

Tips:

1, in 300 yuan.

2. Customers get special shopping vouchers at the promotion desk on the 6th floor with their membership cards and receipts from two cash registers. After the staff stamped the two receipts with the seal of "Special Shopping Voucher Received", they recovered the two cash register receipts as accounting vouchers.

3. Each special shopping voucher is limited to goods within 300 yuan. When used, it is based on 300 yuan. The insufficient part is not counted, and multiple vouchers can be used.

4. Salespersons, cashiers, staff at the general service desk and promotion service desk should actively remind customers that they can apply for integral cards free of charge at the general service desk on 1 floor or apply for silver cards and gold cards directly through consumption to become members of the times;

5. When the member returns the goods with the "special shopping voucher", the cashier will return the "special shopping voucher" to the customer.

6. When members use the "Special Shopping Voucher" for shopping, if the amount of goods purchased exceeds 10% of the limit of the "Special Shopping Voucher", the counter group can fill in the shopping receipt after reducing the actual shopping amount to the limit.

7. Every day 18: 30 ~ 20: 30 is a special shopping time. When a customer asks to shop without a "special shopping voucher", the salesperson fills in a receipt according to normal sales, and reminds the customer that during this shopping period, he can't provide a cashier receipt and can't participate in the activities of receiving a "special shopping voucher". If customers still need to participate in activities or ask for special shopping vouchers, they can ask for the cash register with the shopping receipt the next day.

8. The cashier will take back the "authorized shopping voucher" after confirming that the receipt is correct.

9. The customer's return and exchange of normal shopping during 18: 30 ~ 20: 10 every day shall be subject to the customer's retention copy of the shopping receipt.

10, 12, 10 ~ 17 special period, every day 18: 30 ~ 20: 30 special period, when the salesperson fills in the shopping receipt with the "special shopping voucher", it will be in the "unit price" column.

For example, the regular price of a commodity is 1000 yuan, and now the promotion price is 20%, and the special price is 60%. Sales staff should fill in 1 1,000 yuan in the unit price column, 20% in the normal discount column, 60% in the vip discount column, and 600 yuan in the paid-in column.

1 1. Individual cabinets that are not directly sold at special prices on site must be based on the list counted by floor and confirmed by the business and marketing director. For the confirmed counter groups, the mall will make cash rebate at the promotion service desk on the 6th floor every day 18:30-20:30, and the cash rebate share will be notified to the finance department separately.

13. The special shopping voucher is valid until XX years1October 7th, and the management and duty personnel should be strengthened on the last two days of1October 6th and 7th, 65438.

(3) If you get lucky yourself, the discount will not expire.

During the activity, during normal business hours every day, customers can spend 200 yuan (cash part) on floors 1 ~ 5, and then go to the sixth floor to personally turn the wheel of fortune. The stop of the dial pointer is the discount or coupon corresponding to the customer. After confirmation, the staff will directly return the full coupon from the promotion service desk on the 6th floor according to the discount obtained by the customer.

Tips:

1, Lucky Wheel offers are: 10% off, 8.5% off, 8% off, 7.5% off, 6.5% off, 4% off and "10 yuan coupon" * *10.

2. The shopping amount displayed by the single ticket mechanism shall prevail. If the purchase amount of a single ticket exceeds that of 200 yuan, it can be transferred at one time, and the balance is not accumulated. If the customer holds more than one mechanism shopping receipt, and each receipt exceeds 200 yuan, the turntable of a small number of tickets can be rotated according to the mechanism, or the receipts can be superimposed; Turn it once.

3. Customers can participate in this activity with the first receipt and shopping receipt of the cashier mechanism. After confirmation by the lottery team, the first receipt of the cashier institution and the customer's retention of the shopping receipt are stamped with the corresponding award-winning seal.

4. The customer takes the first copy of the cash register mechanism and the customer retention copy of the shopping receipt to the promotion service desk to receive the corresponding discount coupon, and the staff also takes back the customer retention copy of the shopping receipt as the reconciliation voucher.

5. The returned coupon is 10 yuan, which is not a decimal.

6. Aubrey, za, jewelry area, watch area, fur area on the third floor, disposable goods do not participate in this activity.

7. During the special period, the shopping part with special shopping vouchers will no longer participate in this activity, and normal shopping customers can participate in the activity the next day with the shopping receipts kept by customers.

(4) Colorful gifts are delivered on the hour.

During the business hours of February 24, 25, 26, 3 1 day and June 65438+ 10/day in XX, Santa Claus and clowns will circulate around the mall on the hour, giving customers various exquisite small gifts or sweet candy at random.