"Come to Hebei on such a beautiful weekend" 2023 winter tour promotion activity was held in Beijing.

Public trust. COM 65438+1October 17 In order to attract more tourists to Hebei for sightseeing and leisure for the New Year, further enrich the supply of winter tourism products in Hebei, and create a new image of winter tourism in Hebei with colorful highlights, 65438+1October 16 was hosted by Hebei Provincial Department of Culture and Tourism, and Hebei Radio and Television Station and Hebei Tourism Investment Group Co., Ltd. The event took the form of "online+offline" and started with the theme of "Hebei Winter Invitation", which was magnificent and officially kicked off in the lively and festive atmosphere of the dance "Happy New Year". At the event site, with the theme of "Traveling to Hebei's blessed land in winter for the New Year", preferential policies and measures for cultural tourism in Hebei were released through video. In recent years, Hebei Provincial Department of Culture and Tourism has vigorously promoted the recovery of the province's cultural tourism industry. The province's cultural tourism system has concentrated its efforts on serving the people of the province, attracting tourists from Beijing and Tianjin, and issued a series of policies to enrich people's holiday cultural life and tourism life, promote the recovery and revitalization of culture and tourism, and create a new situation in the development of cultural tourism. Zhang Cai, deputy director of the Propaganda Department of Hebei Provincial Party Committee and secretary of the Party Committee of Hebei Provincial Department of Culture and Tourism, pointed out in his speech that Hebei has beautiful scenery, splendid culture and rich tourism resources. In recent years, by holding provincial and municipal tourism conferences, a large number of global tourism boutique areas have been built, the supply of tourism products has become increasingly rich, and the tourism infrastructure and public services have been comprehensively optimized, providing more and more diversified choices for the general public and tourists to travel to Hebei. Winter tourism in Hebei is also colorful. Taking advantage of the wonderful success of the Beijing Winter Olympics, Hebei ice and snow tourism products and services have been comprehensively upgraded, and brand awareness and reputation have reached new heights. Chongli, the main venue of the snow project in Beijing Winter Olympics, has built more than a dozen high-level ski resorts and a number of well-equipped snow and ice towns, becoming a popular punching place for winter tourism. At the same time, high-quality hot springs are all over Hebei, each with its own characteristics. Zhengding, Guangfu, Yuxian and other places, the ancient charm of the ancient city and the lively celebrations of folk temple fairs complement each other and become the first choice for people to travel for the New Year. According to Zhang Jingshan, Party Secretary and Chairman of Hebei Tourism Investment Group Co., Ltd., Hebei Tourism Investment Group Co., Ltd. seized the great opportunity of post-Olympic economy and made great efforts to create new scenes of cultural tourism such as white ice and snow, red party building, green leisure and healthy old-age care. In the next step, the company will give full play to the advantages of state-owned enterprises, carry the mission of strengthening tourism, face and serve Beijing and Tianjin, continuously improve the quality of tourism services and tourists' satisfaction, and make a good cultural tourism investment brand. Shi Anping, a first-class inspector of the Beijing Municipal Bureau of Culture and Tourism, said that Beijing and Hebei have been geographically connected, popular, geographically blended and culturally connected since ancient times. In the future, the cultural tourism departments of the two places will continue to promote resource sharing, mutual exchange of tourists and market reciprocity, and jointly write a new chapter in the coordinated development of cultural tourism in Beijing and Hebei. Wang, a first-class inspector of the Resource Development Department of the Ministry of Culture and Tourism, pointed out in his speech that Hebei is rich in winter tourism resources, with its own characteristics of ice, snow, hot springs and folk customs. Zhangjiakou, in particular, as one of the venues of the 2022 Beijing Winter Olympics, has become the largest ice and snow tourist destination in North China. The opening of the Beijing-Zhangjia high-speed railway makes it more convenient for people from Beijing, Tianjin and even the whole country to travel to Zhangjiakou. This time, Hebei held a publicity campaign on the theme of "Traveling to Hebei in Winter" in Beijing, and released the province's winter tourism theme activities, featured product lines, and measures to benefit the people and facilitate the people, which will further stimulate the enthusiasm of the general public to travel to Hebei, prosper the winter tourism market, and help "tourism and leisure to open a happy Spring Festival" to become a new holiday fashion. At the meeting, Hebei cultural tourism preferential policies and measures were released at the same time. At the same time, Beijing Travel Agency, Beijing RV Camping and go on road trip Association and tourists released the plan of "seeing guests off in Hebei", and Hebei Airlines brought a flash show of "Happy Invitation to Visit Hebei in Winter". The Spring Festival holiday is the peak time for people to visit relatives and friends and travel for leisure. It is reported that the Department of Culture and Tourism of Hebei Province will actively respond to the notice of the General Office of the Ministry of Culture and Tourism on the promotion of "punching in tourism and leisure to open a happy Spring Festival"-the 2023 Spring Festival tourism and leisure promotion activities, vigorously innovate publicity and promotion, and enhance the brand awareness and influence of "Winter Tour to Hebei's blessed land for the New Year". Organize cultural tourism activities in various forms, with rich content and online and offline integration, and make good use of the cultural tourism market "spring breeze, in the golden season of everything recovery. Vigorously carry out a series of cultural tourism activities, guide tourists to participate in winter tourism and leisure, polish the eye-catching ice and snow business cards of Hebei winter tour, enrich the cultural tourism life during the Spring Festival, promote the orderly recovery and development of cultural tourism consumption, and create a happy and peaceful holiday atmosphere. Visiting Hebei, a blessed land in winter, for the New Year, Hebei Provincial Department of Culture and Tourism seized the new opportunity and hope of cultural tourism development, adhered to the concept of win-win cooperation, innovation and opening-up, responded to the call of the Ministry of Culture and Tourism in 2023 to "punch in the cards for tourism and leisure and have a happy Spring Festival", comprehensively deepened the integration of ice and snow tourism resources, and jointly launched five winter themes of "playing with ice and snow, soaking in hot springs, tasting delicious food, visiting ancient cities and enjoying folk customs" in cities in the province. At the event site, Wang Rongli, deputy director of the Provincial Department of Culture and Tourism, introduced the relevant contents of the national collection of the theme song "So Close, So Beautiful, Go to Hebei on Weekend". Wang Rongli pointed out that the theme of this solicitation activity is "It's so close, so beautiful, come to Hebei on weekends", and the participating songs should be distinctive in theme, smooth in melody, easy to sing, reflect the characteristics of Hebei cultural tourism, show the image of Hebei cultural tourism, and be full of strong flavor of the times and artistic expression. Encourage the diversity of genres, forms and styles of works, and be innovative at the same time, so as to facilitate the spread of new media such as the Internet. This song collection activity will select 1 1 excellent songs as excellent works, with a total prize of 500,000 yuan, including the first prize of 1 and a prize of 200,000 yuan; Merit award 10, each bonus is 30,000 yuan. The collection time is 65438+ 10 month 16 to March 15 in 2023. It is understood that more than 50 A-level scenic spots in Hebei Province/KLOC-0 have introduced free or half-price tickets, and more than 80 star-rated hotels have launched preferential activities of halving house prices during the Spring Festival. In addition, more than 600 cultural and tourism activities have been carried out.