Three model articles on sales plan of decoration company

The marketing of a company is very important, including all aspects, and the marketing plan is also very complicated. The following are three model articles about the sales plan of decoration companies that I have compiled for you. I hope I can help you. Welcome to read!

Sales plan of decoration company 1 1. Looking for property management cooperation

Property management company is the manager of residential quarters and the key institution for decoration companies to obtain information. If they can cooperate with property management well, people will save a lot of energy when developing and designing residential quarters. First, find the person in charge of property management according to Lenovo, interviews and other ways, and then get the contact number of the owner of the community according to other ways, and then convey the preferential promotion of well-known brands and goods according to SMS, telephone and other ways.

Second, create a model room.

If you have assets, you can create a 1 model room in the new community. Because the model room is actually sold in this experiential market, it can let consumers walk into their future homes, which is very practical for promoting consumers' buying impulse. If you want to build a model house, you must improve your ability to collect information and content, and you must master the business scale, apartment type, total number of households, characteristics, time to take the house, total market sales, etc. The entire target residential area.

Third, attract community owners with completely free wifi.

You can put completely free wifi in the property management or around the community, and then post a notice on the elevator car. In short, let everyone know that this community has completely free wifi, but if you want to apply, you must care about people's WeChat service number or log in with your mobile phone number. So you always have the contact number of the community owner.

Fourth, marketing within the manufacturing industry.

Carry out the publicity and planning of our own company in the manufacturing industry, so as to win the full trust and acceptance of employees, improve their self-confidence in pushing orders, and let them become the leaders of their own enterprises to understand, gradually infiltrate their views into terminal equipment customers, harm customers according to them, and then win decoration order information.

Verb (abbreviation of verb) advertising and theme activities propaganda planning

Decoration companies attract personal decoration order information and accumulate brand awareness according to publicity and planning. Constantly improve the company's own corporate image. Because well-known brands are the general trend of the future sales market development trend. And only when the marketing plan is widely spread can your company be understood, mastered and recognized by a large number of customers? Then the company will develop rapidly and healthily, and it will grow bigger and bigger.

Six, mass SMS and telephone sales

This is a more direct and reasonable way. Go to the property management company or SMS group sending platform to get the owner information content of the residential area to be renovated, and send SMS and telephone sales in groups. This cost is very cheap, and it is a very reasonable marketing and publicity planning method!

Seven, the accurate positioning and basic communication of decoration companies.

Decoration companies have insufficient capital investment in event marketing. How to make flexible use of insufficient resources to publicize and plan your own famous brands? The marketing plan of the decoration company focuses on research from beginning to end.

1 The key way, that is to say, improving the usual basic communication management methods, doing a good job in accurate positioning of advertising words, and making the theme activities that have been spread suitable for the creation of well-known brands is conducive to accumulating the actual effect of brand marketing.

Decoration company sales plan II. Market positioning strategy of home improvement company

Find out the advantages and disadvantages of your company among peers, know yourself and your enemy, and then foster strengths and avoid weaknesses, in order to win every battle!

It is worthy of customers' attention and recognition to establish differentiated market positioning and highlight the core advantages and brand value of their own decoration companies, so that consumers can have a sense of quality in decoration and reach cooperation. Because there are too many home improvement companies, the good and the bad are mixed. If you don't find your own advantages and can't form a unique market positioning, then you are a dispensable and mediocre enterprise. Such enterprises will not be recognized by consumers, and naturally it is difficult to gain a foothold in the market for a long time. As a result, I want to do everything. If you mistakenly think that you have a wide caliber, you have a high probability of going to work. As a result, I can't do anything well, just like a headless fly, bumping around, taking chances, even falling into a vicious circle of price wars, and finally bringing myself to ruin. Therefore, in order to grow and develop, enterprises must find their own advantages and form their own unique core competitiveness. Give yourself an accurate market positioning and make unremitting efforts for it!

Second, the target audience strategy

? New? Faced with fierce competition in the decoration market, it is difficult for consumers to accept. As a new decoration company that has just started, it is impossible to promote it like a big decoration company, so as to input the brand into people's minds. In view of this, we must strategically define our short-term promotion target and establish the brand step by step.

First of all, channel personnel (as you said, sales by sales offices of developers and sales by intermediary companies) are identified as important audience targets. Publicize their company's advantages, unique market positioning and company strength among them, because it is very important to gain their recognition and acceptance. Only when they accept your company and recognize your company will they try their best to push the order. At the same time, the channel's awareness of the brand is also easy to continue, penetrate into the market, and ultimately affect consumers.

Secondly, in terms of consumer groups, it focuses on the promotion of customers who need decoration in the near future. Because a new home improvement company cannot form and maintain a high-awareness brand image through long-term large-scale advertising promotion, and wait for people to come back when they want to decorate. Therefore, it is defined that their target audience is not ordinary people, but consumers who are concentrated and intend to decorate in the near future. In this way, advertising and promotion can be carried out for specific groups, and the effect is better.

Third, brand promotion.

Do market research, understand the main needs of consumers and their concerns, and then find the core complaints of your company (the things that make consumers most concerned and moved) to promote and seize market share.

1, promoted in the industry. Publicizing one's own enterprise in the industry will win the full trust and acceptance of channel personnel, enhance their confidence in pushing orders, make them become well-known opinion leaders in their own companies, and gradually infiltrate their views into end consumers, and influence consumers through them, thus winning decoration orders.

2. Advertising and event promotion. Attract personal decoration orders through publicity and accumulate brand effect. Constantly improve the brand image of the enterprise itself. Because brand is the inevitable trend of future market development. Moreover, only by spreading it widely can your company be known, understood and recognized by more consumers? Only in this way can enterprises develop rapidly and healthily, and become bigger and bigger.

3. SMS group sending and telemarketing. This is a more direct and effective means. Go to the property company, home improvement website or SMS group sending company to get the owner information to be decorated, and conduct SMS group sending and telemarketing. This cost is low, and it is also a very effective way of sales promotion!

The inevitable problem is that the enterprise has just started and its investment is limited. How to make full use of limited resources to promote your own brand has become a topic throughout marketing promotion. An important method is to strengthen the management of daily routine communication, do a good job in advertising positioning, and let any communication activities support the establishment of brands, which is conducive to accumulating brand promotion effects.

Finally, in response to your question, I would like to make the following suggestions on how to improve the transparency of the three parties:

1, sales of sales offices of developers and sales of intermediary companies? Fill in the customer information truthfully (in fact, it is the customer information filing form). Your company can design an electronic document template or a standard paper template for this document and send it to them to fill in truthfully and take it back for filing in time.

2. When the customer pays the deposit, fill in the receipt (actually equivalent to the customer information registration form), and even add an item for the customer to fill in the information source in detail.

Keep these two documents for future reference.

After doing the above work, of course it is clear. If there is a problem, I can take out two documents and compare the information, and the truth will naturally be clear.

Decoration company sales plan 3 The company was established on 19. After more than ten years of development, it has gained a high reputation in China and even the whole country, but it took the company 20 years to enter. At present, there are many decoration companies in the decoration market, among which the most influential ones are? Wait a minute.

At present, the decoration industry is in the ascendant, facing strong competitors, and it is urgent to carry out large-scale marketing activities to seize the home improvement market. Target consumer group analysis consumer group positioning: the decoration branch aims at high-end income groups. According to the customer structure analysis of the decoration company, the main target consumer groups of decoration should be middle-income groups, that is to say, middle and high-end groups should be given priority to, taking into account the middle and low ends.

The target consumer groups are divided into three categories. The first category is the middle-end consumer group, which is the mainstream of the city and accounts for the largest proportion of the population. They are people with relatively stable jobs and fixed income, and they pursue low price and good quality in decoration selection. Therefore, we should focus on the first group of people, highlight the decoration style (fashion, avant-garde, art, humanization) in advertisements, and play the slogan that high taste does not mean high price.

The first category is our main advertising and promotion objectives.

The second category is high-end consumer groups, foreign companies with rich economy and fixed assets, senior white-collar workers in joint ventures, private entrepreneurs, leaders of state-owned enterprises and senior civil servants. This kind of people are relatively rich in economy, as long as the decoration grade is high and the price is higher, they will not care too much.

The third category is low-end consumer groups, which are low-income working families in cities. At present, such groups also account for a large proportion in the home improvement market, and they pay more attention to simplicity, comfort and cheapness in decoration. Therefore, it is necessary to make targeted advertisements and pay attention to the actual price of the decoration price for this part of the population. The price should be lower than that of similar decoration industries, and at the same time, the quality of decoration should be guaranteed, and the service commitment should make consumers feel at ease. Marketing strategy: high-end image, low-end market, mid-end profit.

Advertising strategy:

1. Brand building and marketing are combined with equal strength.

2. Integrate various resources to form a joint force.

3, brand building and marketing echo, forming a powerful system engineering.

4. Advertisements should be targeted to prevent power from being dispersed.

5. Should the advertising content stand out? Differentiation? , that is, highlight the advantages of decoration.

6. The advertising style should be powerful.

Media selection:

1, newspaper soft text, hard advertisement.

2. TV feature films.

3.VCD CD.

4, outdoor advertising (including outdoor billboards, light boxes, temporary outdoor advertising).

5, shop tricks.

6.DM flyers.

7.VIP membership card.

8. Community promotion.

9. Exhibition activities.

According to the above advertising strategy, the following advertising plan is formulated: Marketing plan advertising is divided into two key points, namely, brand building and promotion activities are carried out simultaneously.

I. Brand

The construction plan 1 newspaper advertisement also introduces some knowledge of home decoration and maintenance. At the same time, I do newspaper print advertisements, mainly image advertisements. The main demands are: reliable quality, unique design, comprehensive service, guaranteed materials and reasonable price? Wait a minute.

Second, the market promotion

Marketing activities should be carried out simultaneously with brand image building. Marketing activities should be aimed at the first kind of target consumer groups: middle-income families. Most of these consumer groups are office workers with stable income and relatively high education level. I hope that the decoration process can reflect the high-grade style, but the decoration fee should not be too large. So, what is our marketing appeal to this target consumer group? High grade does not mean high price. ?

The second target consumer group: high-income families. This consumer group is well-off and doesn't have to worry about money. When decorating, they pay more attention to luxurious, fashionable and high-grade decorative styles. Therefore, the appeal of advertising to this consumer group is high-grade, high-quality and high-level service. Give every high-end owner a five-bedroom apartment? !

The third target consumer group: low-income working families, the humanistic care we should show in the advertisement, and the appeal point in the advertisement: food stall home improvement consumption, hotel-level home improvement service? .

Advertising copy:

Give priority to with community propaganda, supplemented by telephone and SMS notification. One big activity every month and one small activity every week.

The theme of the small activity is to look at the house on weekends, see the skills of water and electricity, bricklayers, carpenters and painters, measure the house and inspect the house. Explain the project, visit the company, Shangpin and Design Department, and introduce the company culture.

? Six? One? It's a festival for children all over the world. Parents all over the world wish their children healthy growth, make an environmental protection art home for their children, and expand at the same time? Do you know? An excellent way to become famous.

Theme: I want to have a beautiful home.

Mid-Autumn Festival on August 15, around? Home? Make a fuss,

Advertising copy: Every owner who buys a house will always have an unusual story about decoration, in which only he can understand the ups and downs. In order to provide a platform for the owners to communicate, the theme is: be a guest, can't talk about it? Home? Let more people share your home improvement story.

? Warm September? Teacher's Day advertising copy: September 10 is Teacher's Day. Teachers are a noble profession. They cultivate talents for the country, repay the care and love of their elders, and at the same time offer a love for the hardworking gardener. During the activity, all teachers who sign contracts with the company enjoy preferential treatment! Bright October, grand? Home? Time.

October 1st is National Day, which is celebrated by the whole country. There is a seven-day long holiday, and everyone will go out to play these days, so we should seize the opportunity to plan large-scale activities, which will play a great role in our marketing.

New Year's Day, Christmas and other domestic and international festivals.

Requirements: Let every employee of the company know about the company's corporate culture, materials and technology, so as to facilitate how to receive the owners in the case of insufficient personnel.

Prediction of marketing effect This promotion is relatively difficult to implement because of its long time, large investment in capital and manpower, and many relationships involved. We must be cautious before implementing it.

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