What is wap Push SMS?

WAP Push SMS is a short message push service based on WAP (Wireless Application Protocol) technology, which can send short messages containing links to users through mobile phone networks, so that users can directly visit mobile phone websites or download mobile phone applications by clicking on the links. WAP push messages are usually sent by operators or enterprises and can be used to promote products, services and activities.

Advantages of WAP push SMS

Compared with traditional SMS promotion methods, WAP push SMS has the following advantages:

More intuitive: WAP push messages can directly include links in the message, allowing users to directly visit mobile websites or download mobile applications by clicking on the links, thus avoiding the tedious process of users entering web addresses in the browser.

More flexible: WAP push SMS can make different push strategies according to different user groups and different promotion purposes, such as directional push, timed push and personalized push.

More accurate: WAP push messages can be accurately pushed through users' geographical location, hobbies, consumption habits and other information to improve the promotion effect.

More traceable: WAP push SMS can track the effect through background data analysis, understand the promotion effect and adjust the promotion strategy in time.

How to push SMS with WAP?

To use WAP to push SMS, you need to choose a suitable promotion platform, such as the promotion platforms of operators such as China Mobile, China Unicom and Telecom, or the promotion platforms of third parties. Then, according to the promotion purpose and user groups, push strategies are formulated, including push time, push content, push links and so on. Finally, push the monitoring and promotion effect through the background management system.