Minhou Branch Peak Season Marketing and Relocation Customer Group Activity Plan

In order to cooperate with the smooth development of marketing savings deposits during the peak season, Minhou Sub-branch carried out key marketing based on its own regional characteristics and targeted local demolition customers. It is planned to use outlets near the demolition area as a base to regularly carry out "financial knowledge popularization" themed salons to attract surrounding demolished households to the store to learn about ICBC products, popularize financial knowledge, and receive exquisite gifts. Win customers' trust with professionalism and win customers' favor with benefits. For large demolition households, the branch will specially customize high-end customer activity plans for this high-quality customer group to enhance customer interaction, promote emotional communication, and tap the potential needs of this customer group.

Minhou Sub-branch will pass on wealth management knowledge to demolition customers through periodic outlet salons and customized guest activities, promote our bank's financial products, and ultimately achieve the goal of acquiring customers and attracting deposits.

1. Ordinary demolition customers

Activity theme: Golden Pig brings blessings in the New Year

Activity time: Every week

Activity address ：Business halls of each outlet

Target customers: demolition customers

Number of invitees: 5-10 people

Activity content: Activities are based on outlets, with regular invitations Demolition customers attend outlet salons. The activity was carried out in the form of "knowledge quiz and fun crafts". Embed our bank's star products and financial knowledge into knowledge questions, and customers rush to answer them, and the correct answers are polite. After the warm-up, we entered the fun crafts section: such as floral DIY, lipstick DIY, window grille making, etc. During the break, the account manager further introduced our bank’s star products to customers. Customers will take away gifts after the event, and the account manager will track the product configuration intentions of the intended customers later.

2. High-quality demolition customers

Activity theme: Hot spring appointment and beautiful travel

Activity time: To be determined

Activity address: Qi Mountain Hot Spring Resort

Target customers: high-quality demolition customers, staff of demolition agencies

Number of invitations: 20 people

Activity content: Targeted invitation to high-quality activities Demolition clients or agency personnel take a one-day holiday trip to Qishan Hot Spring. The one-day tour includes an introduction to our bank’s special deposit products, experience Qishan Hot Spring, and taste farmhouse specialties.

With a relaxed vacation mentality, we build a bridge of emotional communication between our bank and customers, pay attention to the potential needs of high-quality customers, and strengthen close cooperation between our bank and institutional personnel. In order to further tap customers' funds from other banks and fully implement demolition funds.