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How pharmacies can improve their performance
Question 1: How can pharmacies improve their performance? First, let’s look at your location selection.
Question 2: What are the methods for pharmacies to improve their performance? 1. What should I do if the weather is bad?
As long as there are people on the street, there will be demand. Can our stores and products cater to the needs of our customers? Have you looked carefully at store entrances and display windows? Is there any adjustment plan?
2. What should I do if the store entry rate is low and the gap with competing products is large?
Give yourself twenty minutes, walk out of the store, enter the competing products, and see what the customers are buying? Finally, we go back to the door of our store to see if our main products are what our customers need? If not, adjust immediately. If so, customers will definitely come into the store.
3. What should I do if the transaction rate is low and the purchasing power is poor?
This requires asking yourself how much time you spend every day on professional training for store clerks. Or the store manager and clerk stand in a row waiting for customers together? Even chat?
4. What should we do if the decline is large compared to the same period?
Have we carefully analyzed last year’s report? Do we know what the TOP30 sold? Are these items available this year? If so, is the location where these goods are displayed a prime area of ??the store, and is there enough stock? If not, have you found an alternative style?
5. Operation after adjustment. Beijing Baicaotang
In addition to their daily work, most store managers also want to expand resources and want to do additional business. VIP expansion, store VIP maintenance, event notifications, new model consultation notifications, text messages, phone invitations, etc. These are all extra touches, all designed to attract customers. Improve Performance More Beijing Baicaotang
Question 3: How can pharmacies increase their sales? Now, when many pharmacies encounter a situation where their sales are declining and customers are struggling to survive, the first thing they think of is the magic weapon of price reduction and promotion. However, price reduction promotions are not a panacea. They will cause various pharmacies to cut prices and engage in fierce competition, thereby supporting the profits of pharmacies and causing losses to both parties. As a pharmacy operator, you must understand: now that consumer products have greatly improved, lower prices alone can no longer attract customers. In order to improve the performance step by step, pharmacies must understand the reasons for the increase in sales performance, carefully observe and analyze the habits and tastes of customers, and launch services that make customers excited. These are the only ways to win. Where does the money come from? If you want to increase business performance, pharmacies must deeply analyze the exact source of turnover and solve the problem of "where does our money come from?" By analyzing the composition of turnover, we can further analyze and increase business. way. The number of customers and the unit price of purchased drugs are important aspects that determine the turnover. Under these two levels, a secondary level can be divided. At the highest level, turnover depends on the number of customers and the price per customer. The so-called number of customers refers to the number of customers who actually purchase medicines; the so-called unit price refers to the average amount of medicines purchased by each customer. Sales volume = amount * unit price. It can be seen from this formula that to increase turnover, we need to increase the number of customers and increase the unit price per customer. The amount can be further divided into the number of visits to the store and the purchase rate. The number of customers visiting the store is mostly higher than the quota, because the quota only refers to the number of customers who actually purchased medicines. Not every customer who comes to the store will buy medicine, and some customers just come for consultation. The difference between the number of customers and the number of customers visiting the store is the purchase rate, which refers to the proportion of people who actually purchase medicines among all customers who visit. Number of customers = number of customers visiting the store * purchase rate. In the same way, the unit price per customer is the proportion of the amount of medicines purchased by customers to the average amount of medicines purchased. Price per customer = average number of medicines purchased per person * average purchase unit price of each medicine. Through these formulas, we know that in order to increase sales, the store should increase the number of people visiting the store, increase the purchase rate of customers, and at the same time try to allow customers to purchase high-priced medicines in the pharmacy. To do this, consumers must raise their expectations for pharmacies. Providing value-added services For all retail pharmacies, if they want to increase their sales, they must provide services beyond medicines.
The service content of pharmacies can be roughly divided into pre-sales service, store service and after-sales service. If you do these three services well, you can serve customers in an all-round way, and the store's business will naturally flourish. The so-called pre-sales service refers to the preparation work before the start of business, including in-store cleaning, drug pricing, replenishment, drug display, etc., as well as instructing store clerks on drug knowledge or how to receive customers, etc. In order to satisfy customers, preparation before opening is essential. Doing these things well will be of great benefit in promoting marketing. As the saying goes, "sharpening the knife will not miss the woodcutter". Store service refers to the services provided by the store before customers enter the pharmacy and leave the pharmacy. This type of service covers a wide range of services, from greeting customers to introducing medicines and so on. Store service is the most direct and real service that customers experience, and stores must pay special attention to it. After-sales service refers to the additional services provided by the store to customers after the medicine is sold. Such services include processing returns and compensation, door-to-door delivery, etc. If after-sales service is done well, customers will be delighted to receive these "extra" services. Prepare all software and hardware facilities. The service system can also be divided into hard services and soft services from another perspective. The so-called hard service refers to tangible services, which can be seen at a glance, including both material and financial services. Material services include high-quality drugs, complete sales facilities, introduction of famous and special drugs, setting up parking spaces, distributing advertising leaflets, etc.; while monetary services refer to methods such as discount promotions, gift promotions, etc. Hard services can play a strong role in increasing turnover; whether they are material services or monetary services, they can make customers excited. The complete range of medicines makes people feel convenient, and the decent decoration of the store makes people feel warm. If the price is affordable, it will make people happy to buy it. Anyone can prepare the hardware facilities, but pharmacy operators must also know how to make great efforts to improve the soft services of the pharmacy while the hard services are in place. Soft services can not only make up for the shortcomings of hardware facilities, but also have practical benefits in increasing performance. Soft services are intangible services, which can generally be divided into two categories: "mood services" and "accommodation services". The so-called "mood service" means that people care about each other, which means that the store should make customers feel happy. These services are difficult to pass through training manuals and instructions...gt;gt;
Question 4: How to improve the sales performance of pharmacies? Do more activities. We often have enough money here to send. Something, or get an egg for every 3 yuan spent, and so on, there are also double points days, discount days, etc. In short, we just try our best to publicize it, hope it will be adopted
Question 5: How to improve the pharmacy store manager Performance work summary Pharmacy store manager’s performance improvement work summary
1. Noble professional ethics
An excellent store manager must have noble business ethics, good personal qualities, and a strong sense of responsibility. Pharmacy store manager’s work experience. Strictly abide by the pharmacy operating standards and various rules and regulations, put yourself under the supervision of store staff at all times, and lead by example. Only in this way can you have cohesion and appeal.
2. Good personal reputation
The store manager cannot speak as he pleases, he must be decent, measured and keep his word. As the saying goes, "Words must be followed, and actions must bear fruit." Only in this way can you have an influence on the surrounding clerks and win the trust and praise of the clerks.
3. Positive hard-working spirit
In daily operation and management, store managers must act in accordance with objective laws and use their professional knowledge and experience to do a good job in operation and management. When a pharmacy encounters difficulties, the store manager should play a more important role in leading the store staff to overcome difficulties so that the pharmacy can get out of the predicament as soon as possible.
4. Higher business skills
As the saying goes, "To make iron, you must first be strong yourself." Pharmacy store managers must study hard and improve their business skills. Only with excellent business skills can the store staff admire you and recognize you. Store managers should also respect knowledge and talents, and pay attention to the advantages of good-performing store employees, instead of being narrow-minded, jealous and suppressing talents.
5. Always have a sense of crisis:
It feels like sitting on the crater of a volcano all the time.
The competition in the pharmacy industry is unprecedentedly fierce, and the quality of enterprise development directly affects the survival and development of individuals. How to use limited resources to seek the maximum space for survival and development of pharmacies has become a difficult problem for store managers. Therefore, they must have a sense of crisis at work and cannot be slack at all
6. There must be business management Operator awareness: When encountering various troubles when opening the door to welcome customers, the store manager should consider the problem from the perspective of an operator, abandon his own thinking, bear the responsibility within his own capabilities, and seek advantages and avoid disadvantages.
7. There must be a sense of coaching:
For store clerks, it is better to teach them "fishing" than to teach them "fish". Teach them methods and means, such as product display methods, Methods of product combination sales, etc., and train their ability to draw inferences from one example. Some new employees have fear when receiving customers, and the store manager should help them eliminate this fear in time.
8. Be proactive:
Maintain high sensitivity to drug market sales information, competitors, and rival sales trends, prepare early, and feedback information to the headquarters for preparation refer to.
9. Have a sense of success:
The store manager is the owner of a store. He faces many problems every day and is prone to depression, so it is important to maintain a good attitude. It should be noted that success not only depends on strong skills, good attitude, connections and opportunities, but more importantly, a mentality of perseverance and unwillingness to admit defeat, that is, perseverance and never giving up.
To become an excellent pharmacy store manager, you must undergo long-term professional training and be proficient in medicine, psychology, marketing, performance, eloquence, interpersonal communication, and consulting management. Not only are his hands agile and his limbs diligent, but he is also flexible in thinking. Those who use their hands are workers; those who use their hands and head are helmsmen; those who use their hands, brain, and heart are artists; only those who use their hands, brain, heart, and feet are truly excellent drugstore managers.
If you want to do business, you must investigate carefully.
If you have any current problems, you can talk about it. You are welcome to chat privately.
Question 7: How to be a good pharmaceutical salesperson, how to improve performance, what are the techniques? How to be an excellent sales representative
The first task of a sales representative is to sell. If there is no sales, there will be no hope for the product and no hope for the company. At the same time, the work of the sales representative still needs to be expanded. There is no hope in only selling, because what you sell is products or services, and only by continuously expanding the market can you establish a long-term market position, win long-term market share, and contribute to the company. The sales channels have established important intangible assets and won stable performance for themselves.
As an excellent sales representative, what mentality should you have?
1. Sincerity
Attitude is the basic requirement that determines whether a person can succeed in doing things. As a salesperson, you must have a sincere heart and treat customers sincerely. Colleagues, only in this way will others respect you and treat you as a friend. The business representative is the image of the company, the embodiment of the company's quality, and the hub that connects the company with society, consumers, and dealers. Therefore, the attitude of the business representative directly affects the company's product sales.
2. Self-confidence
Confidence is a kind of power. First of all, you must have confidence in yourself. At the beginning of work every day, you must encourage yourself. I am the most shocked model‖ Yi Qin Rie Fu Mo ⌒ was sentenced to Mu Wei? You must be able to see the advantages of the company and your own products, and be able to see the advantages of the company and your own products, and Keep these in mind. If you want to compete with your opponents, you must have your own advantages and face your customers and consumers with a winning belief.
As a sales representative, you are not only selling goods, you are also selling yourself. Only when customers accept you will they accept your goods.
Joe Girard, the world Guinness record holder known as the king of car sales, once retailed more than 1,600 cars in a year, an average of nearly five cars a day. When he applied for a car salesman job, his boss asked him, have you ever sold cars? He said, no, but I have sold daily necessities and electrical appliances. The fact that I can sell them means that I can sell myself, and of course I can also sell cars.
Knowing has no power, only believing has power. Joe Girard was able to succeed because he had a kind of confidence that he could do it.
3. Be a thoughtful person
"Everything you pay attention to is learning." You must develop the habit of diligent thinking and be good at summarizing sales experience. Review your work every day and see what you did well and why? Not doing well, why? Ask yourself a few more whys? Only by discovering shortcomings in work can we constantly improve our working methods. Only by improving our abilities can we seize opportunities.
Opportunities are equal for everyone. As long as you are determined, you will surely become the leader in the industry. When Taiwanese entrepreneur Wang Yongqing first started running his own rice store, he recorded the time each customer bought rice and remembered how many people there were in the family. In this way, he calculated how many days the rice would last, and when it was almost finished, he would give it to him. The customer sends it over. It is Wang Yongqing's carefulness that makes his career develop and grow.
As a sales representative, you must understand every change in your customers, strive to grasp every detail, be a thoughtful person, constantly improve yourself, and create a more exciting life.
4. Resilience
Sales work is actually very hard, which requires business representatives to have the resilience to endure hardship and persevere. "You have to endure hardships and sow hardships, only then can you succeed in others." Half of the sales work is done with your feet. You have to constantly visit customers, coordinate with customers, and even track consumers to provide services. Sales work is by no means smooth sailing. You will encounter many difficulties, but you must have the patience to solve them and have the courage to do so. Indomitable spirit.
Before American star Stallone became famous, in order to be able to act in movies, he recommended himself to various Hollywood movie companies one by one. After he hit the wall 1,500 times, he finally found a movie company willing to Use him. From then on, he entered the film industry and relied on his perseverance and resilience to interpret many tough guy images and became one of the most famous movie stars in Hollywood.
Are the problems that sales representatives encounter every day greater than those faced by Stallone? No.
5. Good psychological quality
Have good psychological quality...gt;gt;
Question 8: How to increase pharmacy sales Performance? 1. What should I do if the weather is bad?
As long as there are people on the street, there will be demand. Can our stores and products cater to the needs of our customers? Have you looked carefully at store entrances and display windows? Is there any adjustment plan?
2. What should I do if the store entry rate is low and the gap with competing products is large?
Give yourself twenty minutes, walk out of the store, enter the competing products, and see what the customers are buying? Finally, we go back to the door of our store to see if our main products are what our customers need? If not, adjust immediately.
If so, customers will definitely come into the store.
3. What should I do if the transaction rate is low and the purchasing power is poor?
This requires asking yourself how much time you spend every day on professional training for store clerks. Or the store manager and clerk stand in a row waiting for customers together? Even chat?
4. What should we do if the decline is large compared to the same period?
Have we carefully analyzed last year’s report? Do we know what the TOP30 sold? Are these items available this year? If so, is the location where these goods are displayed a prime area of ??the store, and is there enough stock? If not, have you found an alternative style?
5. Operation after adjustment. Beijing Baicaotang
In addition to their daily work, most store managers also want to expand resources and want to do additional business. VIP expansion, store VIP maintenance, event notifications, new model consultation notifications, text messages, phone invitations, etc. These are all extra touches, all designed to attract customers. Improve performance more Beijing Baicaotang
Question 9: How can we improve the performance of a pharmacy that has just opened? Get discounts!
Question 10: How to run a drug store and make it profitable so that the performance will increase step by step. 1. Ways to increase sales. 2. Make the store more efficient. Nowadays, many pharmacies only encounter a decline in sales and a decrease in customers. , the first thing that comes to mind is the magic weapon of price reduction promotion. However, price reduction promotion is not a panacea. It will cause various pharmacies to compete for lower prices, engage in vicious competition, reduce the profits of pharmacies, and cause losses to both parties. As a pharmacy operator, you must understand: Now that consumer tastes have greatly improved, lower prices alone can no longer attract customers! To keep performance rising, pharmacies must understand why sales are increasing. Analysis and planning, careful observation and analysis of customers' habits and tastes, plus services that make customers excited. These are the only keys to victory! 1. Ways to increase turnover In order to increase business performance, pharmacies must deeply analyze the exact source of "turnover" and solve the problem of "where do we make our money?" By analyzing the composition of turnover, we can further analyze the ways to increase turnover. In order to briefly and clearly introduce the composition of turnover, we have specially formulated this chart. The main components of the turnover of retail pharmacies: Turnover Number of customers Unit price Number of customers Number of purchases Purchase quantity Purchase unit price From the figure, we can easily see that the number of customers and the unit price of purchased drugs are important aspects of the turnover. Under these two major levels, a secondary level can be divided. At the highest level, turnover depends on the number of customers and the price per customer. The so-called number of customers refers to the number of customers who actually purchase medicines; the so-called unit price refers to the average amount of medicines purchased by each customer. Turnover = number of customers * unit price per customer From this formula we can see that to increase turnover is to increase the number of customers and increase the price per customer. The number of customers can be further divided into the number of customers visiting the store and the drug purchase rate. The number of customers visiting the store is mostly higher than the number of customers. Because the number of customers only refers to the number of customers who actually purchased medicines. Not every customer who comes to the store will buy medicine, and some customers just come for consultation. The difference between the number of customers and the number of customers visiting the store is the purchase rate. It refers to the proportion of actual drug purchasers among all visiting customers. Number of customers = Number of customers visiting the store * Purchase rate In the same way, the price per customer is the proportion of the amount of medicines purchased by customers to the average amount of medicines purchased. Price per customer = average number of medicines purchased per person * average purchase price of each medicine. From these formulas, we know that in order to increase sales, the store should increase the number of people coming to the store, increase the purchase rate of customers, and at the same time try to make the Customers buy high-priced medicines in pharmacies. To do this, consumers must raise their expectations for pharmacies. In today's society, customers' expectations for a pharmacy are no longer cheap medicines, but high-quality services. Therefore, pharmacies must firmly grasp the center of "service" when improving performance. 1. Be willing to serve others. For all retail pharmacies, although the objects of competition are different, if they want to increase their turnover, the store must provide services beyond medicines.
A pharmacy management expert has the deepest understanding of this point: The secret to a prosperous business is that high-quality medicines and excellent services complement each other! Drug retailing is between the clerk and the customer, both of whom are human beings. Humans are emotional animals with keen sensibilities. Therefore, when making sales, you must understand the customer's psychology and touch the customer's heartstrings. This is considered "service"! The service content of pharmacies can be roughly divided into three stages: pre-sales service, sales service and after-sales service, which can also be called pre-sales service, store service and after-sales service. If you do these three services well, you can serve customers in an all-round way, and the store's business will naturally flourish. The so-called pre-sales service refers to the preparation work before the start of business, including in-store sales work, drug pricing, replenishment, drug display, etc., as well as instructing store clerks on drug knowledge or how to receive customers, etc. In order to satisfy customers, preparation before opening is essential. Doing these tasks well will go a long way in promoting marketing. As the saying goes, "the sharpening of the sword will never make the mistake of chopping wood"! Store service refers to the services provided by the store between the time the customer enters the pharmacy and the time they leave the pharmacy. This type of service covers a wide range of services, from greeting customers to introducing medicines. Store service is the most direct and real service that customers experience, and stores must pay special attention to it. After-sales service refers to the additional services provided by the store to customers after the medicine is sold. Such services include handling compensation claims, door-to-door delivery, etc. If the after-sales service is good. Guests will be delighted with these "extras". Pharmacy operators must keep in mind: they must comprehensively serve customers from three aspects: pre-sales service, store service and after-sales service...gt;gt;
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