How is the development of B2B now?

There are endless topics about e-commerce. Many e-commerce enterprises, such as Alibaba, HC Network, China Chemical Network, Taobao, Dangdang and so on, are familiar to people. For many enterprises, B2B e-commerce is an unprecedented marketing experience. It helps enterprises to achieve multi-angle promotion, and many traditional industries have died on these platforms.

First, the development status of B2B in China

B2B means business to business. Its service group is usually an enterprise, with one end connected to the purchasing group and the other end connected to the supplier. B2B provides products, services and information to its service groups through the Internet.

At present, China's B2B industry is developing very rapidly, and small and medium-sized enterprises are the main users. In 2007, the total number of small and medium-sized enterprises in China increased by more than 3 million over the previous year, and the proportion of using third-party e-commerce platforms rose from 28% in 2006 to 34%. According to statistics, B2B e-commerce of small and medium-sized enterprises in China still has great growth potential.

(A) the manifestations of B2B in China

1. supply chain B2B: This model is mainly for manufacturers or commercial retailers, and forms a supply relationship with upstream suppliers.

2. Intermediate trading market B2B: This model is mainly oriented to various industries, providing trading opportunities for buyers and sellers of goods, such as Alibaba.com, Manufacturing.com, China and sources.com. ..

These two ways can be profitable through membership fees, advertising fees, enterprise network services, exhibitions, independent marketing, trade matching, SMS services, magazine publishing and so on. : Business promotion is carried out through search engines, website navigation stations, network real names, general websites, link output (friendship links or content output), media reports, website alliances, online advertisements, SMS promotion, e-mail subscription, etc.

(B) the regional distribution of B2B in China

The development of B2B industry in China is unbalanced, which is mainly manifested in the regional zonal distribution characteristics of rapid development in coastal areas and slow development in central and western regions. Similar to the development of small and medium-sized enterprises in China, B2B e-commerce of small and medium-sized enterprises also presents the characteristics of "bringing economy". According to different regions, the three industrial belts are divided into coastal developed industrial belts, inland developed industrial belts and remote backward industrial belts.

(C) China B2B industry trends

Due to the different levels of industry development, market competition structure and intensity, different products and industrial chains, the development level of B2B e-commerce of SMEs in various industries is also uneven. The highest utilization rate of B2B e-commerce is in computer software and hardware, household appliances and clothing industries, with the utilization rate exceeding 40%, while the application level of food and beverage industry is relatively low.

(D) China B2B platform website features

Judging from the number of industries covered, B2B platforms are mainly divided into professional and comprehensive types. Professional B2B websites focus on the characteristic pillar industries in the region, such as China Chemical Network, provide B2B services for professional industries, focus on domestic and foreign markets, and even develop local versions for special regions to obtain resources. From the point of view of the companies affiliated with websites, they are all pure network development based on the operation of network companies and have a certain understanding of the Internet. They use their unique development technology and keen power in the network market to create the informationization of traditional businesses. Professional industry websites combine two advantages: the development of local network information environment and the local market business of traditional business.

Comprehensive B2B websites have the characteristics of being large and comprehensive. It is not limited to a specific industry, and usually includes consumer goods and industrial supplies. This kind of website is a platform for trading and information exchange, mainly to enhance the trading experience and promote the trading effect. When comprehensive B2B websites operate by themselves, different from professional websites, they tend to build the company's popularity, friendliness and value-added services, such as Alibaba, global sources and HC.

Second, the reasons for the rapid development of B2B industry in China

(A) B2B industry can provide a wide range of services.

From the perspective of B2B industry itself, whether it is professional or comprehensive, its role as a service provider is becoming more and more prominent. In the whole process of purchasing and trading, both buyers and suppliers need services such as information, payment, logistics, insurance and certification. From the supplier's point of view, they mainly solve two problems with the help of the platform: quickly and effectively convey supply information, such as supply and demand quantity, price fluctuation information; Intuitively and vividly show the competitiveness of the company and products. From the buyer's point of view, purchasing information can be obtained quickly, safely, conveniently and economically through the platform. Based on this demand, B2B can effectively integrate all aspects of information and help buyers and sellers realize transactions.

(B) B2B industry is a low-cost and efficient channel.

Traditional marketing methods and channels, the transactions between buyers and sellers often consume a lot of resources, time and cost. Through B2B transactions, buyers and sellers can complete the whole business process online, from establishing initial impressions and shopping around to bargaining, signing contracts and delivering goods. Finally, customer service. B2B reduces a lot of transactional workflow and management costs, and reduces the operating costs of enterprises. The convenience and expansibility of the network enable enterprises to expand their activities, and it is more convenient and cheaper for enterprises to develop cross-regional and cross-border business. With the help of the information advantage of the Internet, we can provide a wide range of updated information to all parties to the transaction and provide valuable reference for the purchase and sale decision of enterprises, and the time is not limited.

(C) Economic globalization, the rapid development of the Internet and the strong support of the government are all important factors to promote the rapid development of B2B e-commerce.

B2B can spread not only to the region, but also to the whole world quickly. The internet environment has been greatly improved, the quality of enterprise personnel has been greatly improved, and the business awareness and marketing enthusiasm of enterprises for B2B have been continuously improved. As the main group of B2B business, the number of small and medium-sized enterprises continues to grow, especially the number of foreign trade enterprises in the Pearl River Delta and the Yangtze River Delta, which has developed a large number of customer groups for B2B. In terms of policy, the government's strong support in policy and taxation has provided a good development space for B2B e-commerce. Electronic Signature Law and Electronic Payment Guide provide legal protection for the development of B2B e-commerce.

(D) The self-development process of China enterprises is the main factor to promote the development of B2B.

As the main users of B2B industry, small and medium-sized enterprises are generally backward in technology and equipment and lack of talents and funds. With the increasingly fierce market competition, its ability to resist risks is more important. E-commerce can give full play to the advantages of small and medium-sized enterprises, eliminate information asymmetry and other problems, and play an increasingly important role in the business trade of small and medium-sized enterprises.

Through supply chain management, some large domestic enterprises have established online purchasing systems for upstream and downstream customers, connecting suppliers and sellers through the Internet, which has accelerated the response to the market, reduced costs and improved efficiency. Some professional network systems with regional advantages choose key industries or bulk trade industries, establish professional network platforms, start with information release, promote online business sales, and then promote online transactions. A large number of intermediary business websites for small and medium-sized enterprises encourage small and medium-sized enterprises to surf the Internet, and carry out advertising, consulting services, online payment and settlement services.

(e) The efficiency of traditional marketing promotion is decreasing, while the cost performance of B2B platform is improving.

Exhibitions, magazines, etc. It used to be the traditional promotion method of enterprises, but it can't meet the needs of buyers and sellers in terms of audience, communication efficiency and use cost. As a result, the desire for new promotion methods has created the prosperity of B2B industry.

Third, the development trend of B2B industry in China

In the next few years, B2B network transaction volume will show a steady growth trend. More and more small and medium-sized enterprises use B2B as a trading platform, and the transaction scale is also growing. It is estimated that it will reach 754.25 billion yuan in 20 12 years. B2B contributed 90% of China's annual e-commerce transactions. The external environment for the development of B2B e-commerce in China is good, and the government of China actively promotes the development and construction of B2B e-commerce platform. The market environment, enterprise cognition, policies and regulations, payment guarantee system and other aspects have been greatly improved, which has begun to bring efficiency and benefits to enterprises, especially small and medium-sized enterprises.

Fourth, summary.

In a word, B2B market has great potential and huge development space. With the development of business, B2B industry will develop into a system integrating pre-sale, in-sale and after-sale services. Government agencies, commercial banks and certification services in China have all set foot in B2B e-commerce, and the policy environment for e-commerce will get better and better. At the same time, the rapid development of B2B industry will also make more contributions to the maturity of e-commerce.