What is CITIC Advantage+?

The "CITIC Premium+" platform is a quality life service platform established by CITIC Group that brings together high-quality enterprises. Through this platform, users can obtain a more convenient and high-quality Internet life experience with a unified digital identity.

The first batch of members of the "CITIC Premium+" platform include CITIC Bank, CITIC Securities, China Asset Management, CITIC Prudential Life, CITIC Yijia, CITIC Publishing Group, and Guoan Community. In order to provide users with a better life experience, the "CITIC Premium+" platform will also cooperate with CITIC Group member companies and external partners such as airlines, business travel platforms, medical and health care, and Internet companies to provide users with more diverse services. Serve.

In users’ actual experience, the “CITIC UXP+” platform provides users with three core services: unified account management, cross-platform points loyalty program and intelligent scenario-based services. Users only need to register their identity once to become members of many merchants on the "CITIC Youxiang+" platform.

After this, users will be able to use their digital identities to simultaneously enjoy services in finance, business travel, culture, e-commerce, catering and entertainment, community services, etc., as well as cross-domain points collection and redemption, Account interconnection, mutual recognition of membership levels, membership privileges and other consumer experiences.