How to avoid harassing text messages and playing routines?

Recently, "unsubscribe back to T", after seeing the sales promotion message, some citizens replied with a "T". However, after replying to multiple T's in a row, spam messages are not unsubscribed, but sent more frequently. According to reports, the reporter made an unannounced visit to the SMS forwarding platform in the name of the merchant, and the answer was: unsubscribing back to "T" is only a form, "even if the user replies to" T "hundreds of times, it is useless".

The Regulations on the Management of Communication Short Message Service issued and implemented by the Ministry of Industry and Information Technology on 20 15 requires that "short message service providers and short message content providers shall not send commercial short messages to users without their consent or request. If you refuse to receive commercial short messages, you should stop sending them. " Therefore, some merchants and their SMS agent platforms will indicate the unsubscribe method when sending marketing SMS.

However, many people may have experienced it for a long time. The so-called unsubscribe method in many marketing short messages actually exists in name only, and it only appears in the form of replying to the specified letter as required. It often sinks into the sea and there is no news, and then other marketing short messages will still be received. As for Alin, a citizen of Chengdu, who replied to the "T" unsubscribe and received more SMS pushes, there are many examples of similar spit on social networks.

Behind marketing short messages are merchants and short message generation platforms. They safeguard the rights and interests of users aboveboard. First of all, I'm afraid most people will take the trouble. Generally speaking, as long as the appropriate push frequency is maintained, an occasional marketing message will not cause a huge rebound and universal rights protection even if it will make users realize that the previous unsubscribe failed.

And it is not easy for users to complain and report. At present, the most important and convenient reporting channel for all kinds of illegal short messages is "1232 1 Network Bad and Spam Message Reporting Acceptance Center". However, marketing news that cannot be unsubscribed can often be delivered smoothly. This is because "1232 1" usually judges whether the sender violates the rules according to the content of the short message. On the bright side, the marketing SMS that can't be unsubscribed does provide an unsubscribe method according to the regulations. As for the failure to unsubscribe, "1232 1" has not set up a special reporting channel and audit mechanism.

In reality, illegal text messages have other "routines" that bypass supervision. For example, in order to borrow the number to promote sales, mobile phone users received a spam message from No.A, which said, "Please dial No.B to buy". In this case, "1232 1" will only be judged according to the content. As a result, holder A was punished, but the actual beneficiary, holder B, was not punished. Many merchants and SMS platforms have successfully broken through supervision in this way.

Whether it is the marketing short message that can't be unsubscribed or the junk short message of "borrowing the number to sell", it is not a strange phenomenon that has only recently appeared. The "pain point" in the corresponding governance mechanism has long been exposed to public dissatisfaction and complaints. Functional departments may wish to think more about the sinking of supervision and fully salvage these feedbacks and opinions.