How to "appreciate" the communication industry in the era of mobile Internet

"Traffic" has therefore become a new market darling. The three major communication operators and Internet companies all regard traffic management as a new revenue growth point, which has become the key to win customers and competition in the era of mobile Internet. At present, communication operators are facing the situation that the revenue share of traditional SMS and MMS services is declining and replaced by mobile Internet products led by WeChat. At the same time, because the traffic management has just started, there is a gap compared with Internet companies in product design and application innovation, and it faces the risk of becoming a single pipeline provider, and the industry value is severely challenged. In the new era and situation, the communication industry is facing severe challenges, mainly in three major issues. First, customer demand has changed from passive to active; Second, the intensification of competition in the industry; The third is to face the impact of Internet products. The communication industry has a huge customer base, sufficient development funds and important network resources, which is a solid foundation for maintaining and increasing the value of the communication industry. In the era of mobile internet, the maintenance and promotion of the value of the communication industry needs the support of the state and the harmonious development within the communication industry, and it is necessary to resist low-price competition, vicious competition and other behaviors that cause mutual consumption of resources and affect the value of the industry. However, it is not enough to rely only on the "harmony" between communication operators. Reasonable and effective competition in the industry is the driving force to enhance the value of the industry. The effective means to enhance the competitiveness of the industry is that communication operators constantly consolidate their own development foundation, speed up the transformation of operation mode, and seek innovation and change within the scope of reasonable competition. At present, the enjoyment of * * * between operators focuses on network construction, and has not been extended to other business areas of operators. If the scope and connotation of * * * construction are further expanded and enriched, operators can cooperate and support each other in a larger field, which will help maintain the competitive order of the communication industry and promote the sustained and healthy development of the industry. For example, operators have reached a * * * understanding, and the behavior of resisting low-price competition and maliciously slandering competitors has changed from a price war regardless of cost to winning with products and services, thus * * * has maintained the industry value. Communication operators have changed from selling cards to selling machines in the past, but the operation stage mainly stays in the sales link, and the penetration into the upstream and downstream of the industrial chain is still insufficient. A systematic operating mechanism has not yet been formed in the research and development of terminals and applications, the exploration of product value, and after-sales service. Carrying out industrial chain value operation is an effective means for communication operators to find new revenue growth points, broaden profit models and avoid becoming a single pipeline provider. For example, with the help of the existing network, capital, talents and other resources, communication operators can set up a mobile Internet company focusing on information application research and development and customer experience, providing products and technical support for terminal sales, mobile phone applications, urban informatization and after-sales service of halls and stores, and realizing the integrated operation from product research and development, sales to after-sales service. Identity recognition is the direct embodiment of customers' own value, and it is also an important basis for enterprises to realize differentiated services and refined services. If we try to use the customer's mobile phone number as the unified account number of all customers' behaviors in operators, and bind it with mobile phones, PCs and other terminals, we can use it in the process of social production and life by means of information technology, so that customers can closely contact numbers and terminals, which will not only help traffic management, but also enhance customer stickiness. For example, we can learn from the operation mode of e-commerce, introduce high-quality merchant resources and popular applications on the Internet into the online business hall, give certain discounts when customers log in to the online business hall for online shopping, and turn the online business hall into a comprehensive information service platform integrating card sales, machine sales, business inquiry, application download and online shopping, which will broaden the operating channels of operators and promote the increase of traffic. The products produced by enterprises can only generate value if they are accepted by customers, and the premise of meeting customer needs is to understand customer needs. Therefore, communication operators should strengthen the promotion of customer experience projects, set up customer experience research institutions and a team of customer experience experts, change customer service from problem solving to problem finding, carry out customer experience activities before product launch, set up a customer experience area in the business hall, collect customer experience processes and opinions by special personnel, classify and summarize customer opinions and suggestions in time, report them to the product research and development department, and improve the product research and development system, so that the launched products can truly meet customer needs. At the same time, actively apply advanced technology in the production process, and increase the research and development of products in the fields of Internet of Things and Internet. , make use of its own advantages in network, and combine the needs of urban informatization construction and rural urbanization construction to develop information products that can meet social needs, serve society, enterprises and citizens, and enhance the social status of the industry.