The core of user operation is consumer psychological analysis.

For user operation, the most critical step is to analyze the consumer psychology of users. The consumer psychology of users determines the consumer behavior of users. Only by mastering users' consumption psychology in advance can we guide users to complete their consumption behavior. Consumer psychological analysis of users seems to be a very professional job, but in fact, it only takes three steps to master consumer psychological analysis of users. User's consumption behavior is generally caused by stimulation. External factors such as product quality, style and service, and psychological factors such as users' psychological needs, physiological needs and habits will stimulate users' consumption behavior. In other words, a user's consumption behavior is often completed through a complex psychological activity process. Generally speaking, it is: stimulated by external factors, generating consumption motives, judging whether it conforms to psychological factors, making consumption decisions, implementing consumption actions, making certain evaluations on consumption, and completing consumption behaviors. According to the user's consumption behavior pattern, analyze the user's general consumption behavior. The psychological process of shopping after refining the general model is mainly divided into three stages, namely, the demand generation stage, the product cognition stage and the decision-making stage. First, the user's operation makes the user's needs more and more diversified, which means that the user's needs are more easily stimulated by external factors and psychological factors. Once the consumption motivation is generated, the user will find the object to meet the demand and implement the consumption behavior. 1. User operation stimulates users through internal and external factors: advertisements for brand new products, celebrity endorsements, internal factors: thirsty people will want to drink water, hungry people will want to eat, and they will want to buy clothes in different seasons. 2. User operation should understand the user's own needs. People's needs exist objectively. Demand is manifested in users' requirements and desires for obtaining various material or spiritual consumer goods. Usually comes from the user's lack of some kind of physical or psychological experience. With the need and the object to meet the need, motivation (that is, the power to drive users to behave) can be generated. Second, user operations let users know about the product. After the user makes clear the target object, he will concentrate on finding the target object that meets the demand, and after a comprehensive understanding, he will produce shopping behavior. Generally speaking, users will learn about a brand and product through advertisements, introductions from friends and relatives and online Amway. After receiving the commodity information, users will first have an external impression and make an intuitive response to the surface information such as packaging and shape. Then it will further deepen the internal understanding, that is, further observe and understand the internal performance and quality of goods; Finally, users will use the existing knowledge and experience to analyze and synthesize the obtained commodity information, and have a comprehensive understanding of the commodity on this basis. In other words, user operation is to let users form an attitude towards goods through emotional evaluation, memory storage, commodity cognition and intention. Third, the user's decision-making stage is based on the user's positive understanding of the product, that is, after complicated psychological judgment, he basically recognizes his own demand for the product. The next step is to decide to buy the product. Users will decide how much and how to buy according to their own needs. This is a formal decision-making stage. Generally, after the decision-making stage, the consumer's will is basically stable, that is, the purchase behavior will inevitably occur. At this stage, users' consumption behavior is generally the easiest to be guided.