How to hold a good investment promotion meeting?

Investment promotion is the most concerned topic for every enterprise, and investment promotion meeting is also one of the fastest ways for enterprises to open up sales. An excellent enterprise always makes a clear meeting plan in its annual plan and makes the right meeting at the right time. In the whole management and operation of an enterprise, potential customer groups should be fully developed. At the same time, it is also necessary for old customers to carry out favorable sales promotion, so in order to achieve these two effects, it is necessary to build a conference marketing platform. Because only by building a conference marketing platform can we have the results of group training, education and exchange transactions. In the operation of enterprises, we should pay attention to the theme and form that suits us. An excellent enterprise will always launch several large-scale meetings a year, either year-end appreciation or holiday gratitude, or weekend salon meetings, or anniversary celebrations, or new projects will be launched. In short, with all carriers and sufficient reasons, let customers know about products and love enterprises. Finally, achieve the goal of long-term cooperation with enterprises. The conference platform should support the needs of customers and try its best to tap the confidence of potential customers. At the same time, a successful investment promotion meeting is also to shape the local influence and reputation of enterprises. Finding these word-of-mouth is the best engine to promote sales and the best pull of marketing. Therefore, the sales of enterprises will be fixed on several large-scale conference sales, and at the same time, in the daily sales collection operation, the profitable operation of enterprises will be ensured to be carried out in an orderly manner.

First of all, there should be early planning:

As the saying goes, you can't fight unprepared, and everything you do should be a planned step. Merchants Association is just one of the company's annual plans. Many enterprises have not decided how to hold the meeting, in what way, what theme, etc. When they approached the meeting place. Even some enterprises occasionally have the idea of holding investment promotion meetings when they hear the news that others have successfully held meetings. Or as soon as the new super sellers of some enterprises take office, the new officials take office with three fires, and in order to make some achievements, they blindly hold meetings without fully running in with the company. The risk factor of such a meeting is relatively high. Only by making overall planning and minor adjustments in advance can such a meeting increase the chances of success.

Two: clear plans and policies to be launched.

For a successful meeting, besides good products, it is also important to plan the pulling point. Many enterprises think about their plans in a hurry before the meeting, or ask around to imitate the plans of other companies. Although borrowing is a kind of wisdom, it is often difficult to imitate his spirit. If you only know its surface, you will form a tiger that is not a dog, which is not worth the loss.

Three: Clarify the purpose of the meeting

Knowing the purpose of the meeting, everyone here may find it funny. Isn't the Merchants Association just for signing bills? Of course, the signing of the bill is certain, but I believe that apart from signing the bill, there will definitely be corresponding purposes and sustained interests. The purpose of the meeting can be varied, but it should have a core purpose and an additional purpose.

Four: market analysis

Data is the guarantee of success. Before the meeting, we must do market research, such as the number of cities, population, target customer base, market consumption level, consumption habits, and the operation mode of the target market. Only after you have made a specific investigation can you know whether your plan is feasible. And cost accounting.

Five: Refine the highlights of the meeting.

At present, meetings in all walks of life are very common, which leads to customers' fatigue, so invitation is now a very difficult problem for conference organizers. Highlights of the conference are the main points of the invitation letter, including the conference location, speaker, organizer's strength, product policy, conference form and so on.

Six: do a good job in the preparatory work.

60% of a successful meeting depends on the preparation before the meeting. The design of the reward and punishment mechanism for meeting personnel and the invitation letter must have a clear theme and outstanding highlights. The meeting staff should master the company's product policies and conduct personnel training, so that every employee has work enthusiasm and moves towards the goal. Make and check the bill of materials, do invitation training before invitation, and simulate drills. Program rehearsal, division of labor, the program may not be very professional, but you can determine the venue, material preparation, contract training, intentional customer statistics, meeting process design, process rehearsal.

Seven: the control of the meeting.

The venue layout should create an atmosphere, and the display feeling should be consistent with the product culture. Attention should be paid to details in employee reception. Distinguish between old customers and image customers. If so, tell the staff. The meeting process should be attractive, and the course and style of the lecturer should be suitable for the habits of the target customers. And products and companies are invisibly set off from the course.

Eight: Follow-up and dunning after the meeting

Follow-up after the meeting occupies a certain proportion in the whole investment promotion meeting. After the meeting, the intention is to follow up with customers in time, arrange the delivery of contracted customers and determine the meeting time. In particular, the dunning after the customer signs the bill should be summarized in time after the meeting, and a dunning training should be conducted accordingly.

To sum up, a successful meeting depends on the staff's passion and control of all links. In short, it is easy to do great things in the world if you want to do difficult things in the world. It is the topic that every enterprise is most concerned about, and the investment promotion meeting is also one of the fastest ways for enterprises to open up sales. An excellent enterprise always makes a clear meeting plan in its annual plan and makes the right meeting at the right time. In the whole management and operation of an enterprise, potential customer groups should be fully developed. At the same time, it is also necessary for old customers to carry out favorable sales promotion, so in order to achieve these two effects, it is necessary to build a conference marketing platform. Because only by building a conference marketing platform can we have the results of group training, education and exchange transactions. In the operation of enterprises, we should pay attention to the theme and form that suits us. An excellent enterprise will always launch several large-scale meetings a year, either year-end appreciation or holiday gratitude, or weekend salon meetings, or anniversary celebrations, or new projects will be launched. In short, with all carriers and sufficient reasons, let customers know about products and love enterprises. Finally, achieve the goal of long-term cooperation with enterprises. The conference platform should support the needs of customers and try its best to tap the confidence of potential customers. At the same time, a successful investment promotion meeting is also to shape the local influence and reputation of enterprises. Finding these word-of-mouth is the best engine to promote sales and the best pull of marketing. Therefore, the sales of enterprises will be fixed on several large-scale conference sales, and at the same time, in the daily sales collection operation, the profitable operation of enterprises will be ensured to be carried out in an orderly manner.

First of all, there should be early planning:

As the saying goes, you can't fight unprepared, and everything you do should be a planned step. Merchants Association is just one of the company's annual plans. Many enterprises have not decided how to hold the meeting, in what way, what theme, etc. When they approached the meeting place. Even some enterprises occasionally have the idea of holding investment promotion meetings when they hear the news that others have successfully held meetings. Or as soon as the new super sellers of some enterprises take office, the new officials take office with three fires, and in order to make some achievements, they blindly hold meetings without fully running in with the company. The risk factor of such a meeting is relatively high. Only by making overall planning and minor adjustments in advance can such a meeting increase the chances of success.

Two: clear plans and policies to be launched.

For a successful meeting, besides good products, it is also important to plan the pulling point. Many enterprises think about their plans in a hurry before the meeting, or ask around to imitate the plans of other companies. Although borrowing is a kind of wisdom, it is often difficult to imitate his spirit. If you only know its surface, you will form a tiger that is not a dog, which is not worth the loss.

Three: clear the purpose of the meeting

Knowing the purpose of the meeting, everyone here may find it funny. Isn't the Merchants Association just for signing bills? Of course, the signing of the bill is certain, but I believe that apart from signing the bill, there will definitely be corresponding purposes and sustained interests. The purpose of the meeting can be varied, but it should have a core purpose and an additional purpose.

Four: market analysis

Data is the guarantee of success. Before the meeting, we must do market research, such as the number of cities, population, target customer base, market consumption level, consumption habits, and the operation mode of the target market. Only after you have made a specific investigation can you know whether your plan is feasible. And cost accounting.

Five: Refine the highlights of the meeting.

At present, meetings in all walks of life are very common, which leads to customers' fatigue, so invitation is now a very difficult problem for conference organizers. Highlights of the conference are the main points of the invitation letter, including the conference location, speaker, organizer's strength, product policy, conference form and so on.

Six: do a good job in the preparatory work.

60% of a successful meeting depends on the preparation before the meeting. The design of the reward and punishment mechanism for meeting personnel and the invitation letter must have a clear theme and outstanding highlights. The meeting staff should master the company's product policies and conduct personnel training, so that every employee has work enthusiasm and moves towards the goal. Make and check the bill of materials, do invitation training before invitation, and simulate drills. Program rehearsal, division of labor, the program may not be very professional, but you can determine the venue, material preparation, contract training, intentional customer statistics, meeting process design, process rehearsal.

Seven: the control of the meeting.

The venue layout should create an atmosphere, and the display feeling should be consistent with the product culture. Attention should be paid to details in employee reception. Distinguish between old customers and image customers. If so, tell the staff. The meeting process should be attractive, and the course and style of the lecturer should be suitable for the habits of the target customers. And products and companies are invisibly set off from the course.

Eight: Follow-up and dunning after the meeting

Follow-up after the meeting occupies a certain proportion in the whole investment promotion meeting. After the meeting, the intention is to follow up with customers in time, arrange the delivery of contracted customers and determine the meeting time. In particular, the dunning after the customer signs the bill should be summarized in time after the meeting, and a dunning training should be conducted accordingly.

To sum up, a successful meeting depends on the staff's passion and control of all links. In short, it is easy to do great things in the world if you want to do difficult things in the world.