What is a marketing cloud platform?

The marketing cloud platform is an open, enterprise-level programmatic marketing platform. Integrating technology, resources and data in the advertising and marketing technology ecosystem allows advertisers and agencies to have powerful, efficient and seamless multi-channel data-driven marketing capabilities. ?Functions of the marketing cloud platform:?

1. Automated marketing?

Through the marketing cloud platform system, the project automatic process is used to design marketing activities and realize one-click start of marketing activities, completely automation. ?

With the help of the marketing cloud platform, the drag-and-drop design of the process can be realized. The control of marketing activities can be accurate to the second. What kind of marketing interaction should be carried out with what kind of customers at what time? Website, WeChat, SMS, Whether it is email, membership system, APP or e-commerce platform, you only need to build a set of automated operation processes and then start execution with one click. ?

2. AI intelligent algorithm?

The intelligent engine in the marketing cloud system achieves this through optimized algorithm extraction, AIEmbedding, scene optimization and more accurate data anomaly processing methods. More precise intelligent marketing. ?

With the help of AI intelligent algorithms, the marketing cloud platform can realize intelligent crowd segmentation, intelligent value scoring and intelligent strategy recommendation. To do precision marketing, each customer will be given various labels. The more attribute labels there are, the more granular the user research and user portraits will be. ?

The CDP (Customer Data Platform) of Jingshuo Technology Marketing Cloud System can conduct more detailed tag management for users, such as customers’ gender, interests, industries, age groups, category preferences, consumption tendencies, orders Type, channel type, which marketing activity to retain funds through, etc. Some large retail companies have tens of millions of user groups, and can even establish thousands of attribute tags for a single customer, so that in each marketing activity, you can Target different marketing strategies for different customer groups. ?

3. Omni-channel marketing?

The marketing cloud platform solves the problem of omni-channel marketing, connects the data of all marketing touch points in marketing, and establishes a unified marketing strategy , which not only saves the marketing budget, but also brings a good interactive experience to users.