Joke Collection Website - Public benefit messages - Brand planning and promotion (brand promotion plan)
Brand planning and promotion (brand promotion plan)
Secondhand provides a one-stop seo promotion solution for enterprises. Its core business includes Baidu website promotion, enterprise station group promotion, Baijiahao operation, enterprise website construction, baidu promotion, Baidu bidding hosting, 360 promotion, WeChat public platform promotion, Alibaba operation hosting, whole network marketing promotion, Soso website promotion, enterprise soft news promotion, Baijiahao generation operation, love procurement generation operation, short video matrix generation operation, Baidu smart applet matrix promotion and so on. Because of its unique logic and operation mode, it is an important job for enterprises to choose appropriate channels for network promotion. Background: 10, an integrated solution provider focusing on enterprise internet marketing, is in contact with enterprise customers. Therefore, the answer is how enterprises do network promotion. Bosses who have industrial products or enterprise network promotion negotiations can come to talk about it. Welcome to cooperate with us. Let's analyze each platform separately, so as to make a good choice: now that Internet traffic is dispersed by major platforms, what we have to do is to lay out the whole network marketing to get more customers. Enterprises can do network promotion from four traffic channels. The first is search engine traffic, the second is e-commerce traffic, the third is WeChat private domain traffic, and the fourth is short video traffic. If you want accurate traffic, you must do it around the industry keyword ranking. Search engine platforms are Baidu and 360, and we do it around keyword ranking. Take Baidu as an example, there are Baidu products such as bidding, official website optimization, love shopping, a hyphenated screen, 100 brands, Baidu smart applet, Baidu Know and so on. If it is a small trading company, Baidu bidding is not recommended. Like some powerful manufacturers, Baidu bidding is preferred. Like official website's optimization, it is too difficult to get the theme on the new site, which is basically impossible. If it is an old website, you can find a third-party company as the subject. It is suggested that the company can set up a group of stations to automatically update and rank long tail words. At present, the website is effective in making long tail words, and the competition is not great. Love shopping If your keywords are concentrated and your traffic is concentrated, then it is not recommended. Love to buy is more suitable for industries with many kinds of products, many keywords and scattered traffic, and the effect will be good. Wanci Baping is basically a regional word. If the keywords of your industry search products are mostly region+product, then it is recommended to make a screen. Baijiahao, good-looking videos, etc. If the employees of the company do well, it is cost-effective. Because there is no platform fee, it takes time to do it. In addition, the certified Baijiahao can rank keywords on the designated mobile terminal, and once it is done, it will be very stable. Another hundred brands can apply for original pictures and videos, so that we can send articles and videos indefinitely. Baidu smart applets are currently well included and ranked, mainly mobile phone Baidu app. In the early stage, a small program had 10 daily items and 100 weekly items, which was equivalent to 10 articles contained in the package every day. It takes two weeks for weekly entries to break out. Baidu smart applet can publish articles indefinitely every day, and it can automatically publish articles every day through software. These customers find us by searching for keywords, and the traffic is very accurate. 360 also has competitive bidding and powerful business, and there are many promotion forms. The problem is similar to Baidu, and 360 traffic in some industries is ok. Certainly not as much as Baidu. E-commerce platforms include 1688 and Taobao, and we also do it around keyword ranking. 1688 platform industrial products are basically suitable, and Taobao is suitable for some products with high unit price such as large machinery. On the platform of 1688, what we need to do is ranking, comprehensive ranking, finding factory ranking and so on. Because our industry customers search for suppliers, they basically take the initiative to search and search by searching for keywords. As long as we are in front, there will be traffic. This requires us to be king, promote paid keywords, and rank naturally. 1688 is a natural ranking. Many factories can't do online transactions, but only by guiding customers and planting grass. Let the number of treasures in the town store increase, make the keyword ranking better, and make the new lighthouse star higher. Everything is a rule. In addition to 1688 and Taobao, there are other industries that can be done on platforms such as JD.COM and Pinduoduo, such as environmental testing instruments such as constant temperature and humidity boxes. Wechat platform is the official WeChat account, WeChat applet and video number. We rank by keywords. At present, the traffic of WeChat search is very large, and not many people do it. You can search for keywords and check the daily search index of your industry. If the search index of keywords is relatively large, we can do a layout search to promote it. The official account matrix of WeChat should be well understood. The company can register 50 official WeChat accounts, which are free of charge, and then automatically generate original articles with software, publish them in batches, and make them included. The promotion of applet matrix is to make a batch of WeChat applets. First of all, the name of the applet is a keyword that can be indexed. In addition, the flow of small programs is also very large. We can automatically publish small programs through software, and they will also be searched and included. There is no limit to sending WeChat applets every day, which is different from sending 8 articles every day to the official WeChat account. The name of the official account of WeChat is Baping. We registered a number of official WeChat accounts, and then rushed to register the indexed keywords in our industry. As long as we do, the keyword ranking is very high and the ranking is very stable. Our customers rushed to register a batch of keywords with indexes and did nothing. The official account of WeChat has naturally increased by hundreds of thousands. Video number control screen, making original videos in batches, then modifying video titles in batches with software, setting different keywords for each title, and then uploading automatically with video number control batch uploading software, thus realizing video number control screen. There are also some active marketing network promotion, such as mass mailing to potential customers, paying attention to potential customers' Tik Tok number private chat, collecting potential customers' phone calls for telemarketing and SMS marketing, etc. These are common forms of network promotion. If you want to enlarge the traffic channels, you can do matrix promotion, such as Baijiahao matrix, Zhihu matrix, idle fish point group matrix, Baidu love purchase matrix, bidding account matrix, station group screen, WeChat official account matrix, WeChat applet matrix and short video matrix. If you want to promote these matrices, you need some tools and software for batch management, and you need to automatically generate a lot of original content. For example, we can produce hundreds of thousands of original articles and thousands of original videos in a short time, which are generated in batches with software and tools, and then automatically published to major websites and uploaded to major short video platforms in batches, paving a large number of keywords in our industry and promoting them on various platforms, thus obtaining more accurate traffic. If you want to know more about these matrix promotion, you can leave me a message or a private letter. -Please ignore the following. Poplar comes from China. In fact, I first wrote in QQ space, then Tianya blog, then Netease blog and Sina blog. Of course, up to now, it is mainly the official account of WeChat and his own website. Social e-commerce: All major video platforms are focusing on social e-commerce. For example, Tik Tok has opened and tested the shopping cart function for Indonesian and British, which helps enterprises to better drain short videos. First of all, the team is redundant and resources are duplicated. In Tik Tok, you have to do two operations, one is content operation, and the other is user operation, in which content operation accounts for the bulk. So, why can't the content made by Tik Tok be spread on other platforms? Such as video number, Aauto hurry up, Taobao? Otherwise, if Taobao does Taobao content and Tik Tok does Tik Tok content, your team will be redundant and resources will be duplicated. With the launch of the bear's paw, few SEO personnel pay attention to the map making of sitemap website, but focus on some specific websites, such as Q&A platform. When you submit data through the bear's paw, it may not be possible to collect it quickly because of the quality of the content. At this time, the website map is particularly important. 1, background music drainage method, which is a relatively hidden drainage method, changes the uploaded title to contact information, and displays the information when using music or other things. However, this needs to be based on the fact that the exposure of the work is high enough to be effective. 3) The implementation was not in place, and the opportunity was found, but the implementation was problematic and the scale was not expanded in time. This situation is often the most hateful and even less worthy of sympathy. 6. The matching degree between web pages and keywords. The difficulty of website optimization is also affected by keywords and page matching. The higher the matching degree, the more difficult it is to optimize the website. Going back to Sohu to see SEO is a technology that exists at the same time as the website. SEO and website should be two sides of the same coin. Website and SEO can be said to be the most basic internet infrastructure of enterprises. Many people think that SEO is attached to search. But I don't think so. The complete logical relationship should be: information-website -SEO- search engine. For example, fingerprint lock is not only extremely high, but also supports fingerprints/passwords/cards/keys, which is simply the gospel of "forgetful patients". It's convenient to have wood, just go out streaking! The success of this investment promotion meeting is another milestone in the development of cluster number theory, and it is a solid step for cluster number theory to increase its research and development success in cutting-edge technologies such as artificial intelligence, cloud computing and big data. In the future, we will strive to run fast and iterate fast, accelerate the development of enterprise digital marketing, and help millions of China enterprises to establish and operate new data assets more quickly. Go back to Sohu to see more, but it's too late now, and we should mainly capture non-English traffic through multilingual (minority and multilingual). Of course, if you optimize the keywords, you will have a chance to grab the traffic of English keywords. Gao Jinjun, director of the e-commerce service center, first gave a welcome speech for the event. Subsequently, Tik Tok Cafe presented a new media creative feast for e-commerce entrepreneurs present through Tik Tok e-commerce operation experience sharing, on-site interaction and on-site production. The theme of short video is highly matched with the product, which directly affects the subsequent communication effect. When planning, we should not only pay attention to what platform to use and who will do it, but also consider audio-visual equipment, video scripts, dividing lines, actors and final editing.
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